A communicative tool that is sometimes wasted is blogs, without knowing that they can increase sales considerably when done in the right way.
Faced with the push of social networks, many have put aside the use of the blog without considering that the networks themselves are sometimes based on the microblogging of their users. That is why companies and small businesses could take advantage of this relationship well and use the blog as a platform to exchange with potential clients and increase sales.
However, it is important to take into account that blogs are not the instrument for the traditional aggressive advertising in which products and services are shown as the best option in the market or the best decision in the life of the client, so you have to know what content to broadcast on them.
In this sense, users access blogs in search of personalized information according to their interests. If they feel attacked by banal advertising, they may not want to access such a web page again.
Besides, this does not mean that a company cannot promote its products in the contents of its blog, on the contrary, it can do so, but intelligently and according to the interests and needs of the customers with whom it interacts daily on its blog.
In the same way, they will be able to determine those interests and needs by getting to know the Internet users with whom they interact well, through comments, likes, suggestions, etc.
Likewise, the actions to be taken on the blog, from the content that is posted to the responses to comments, must be established and guided by specific strategies to strengthen ties with the target audience and strengthen the business image, and consequently achieve increase sales.
Reasons to increase sales with a blog
It is a means of communication
The blog is an informal means of communication for the brand or company. That is, you can comment on topics, proposals, or debates about your products or services, which gives you an advantage over social networks, where the natural positioning is less and less, and also, you have to pay for the content to be visible to the largest number of people.
Therefore, a blog will be visible to anyone interested in dialogue with the brand. Besides, it helps to increase sales because it allows an efficient method to reach the public through the Internet at a low cost since the brand owns the content and the blog. That is, it is not subject to the regulations and standards of third-party sites such as social networks.
The target audience may be more engaged with the brand
The brand’s target audience that is aware of your blog is usually more engaged and more likely to position themselves in their mind. Therefore, you will return to the blog where you can see more messages. This action multiplies its value when there are comments since the target audience returns to the article to see if others have responded to their comment and, logically, continue the conversation.
Thus, the engagement of the target audience increases, and also increases sales.
Raise awareness of your target audience
Using the blog is also a good opportunity to establish an increased awareness that your target audience should require your product or service to meet their needs. Once your blog is known and has a good number of subscribers, you can start introducing your products or services gradually.
However, it is important to emphasize what was said above, you should not fall into the mistake that your blog seems like a great display of your products or services.