Month: November 2020

Is it possible to increase sales with a blog?

A communicative tool that is sometimes wasted is blogs, without knowing that they can increase sales considerably when done in the right way.

Faced with the push of social networks, many have put aside the use of the blog without considering that the networks themselves are sometimes based on the microblogging of their users. That is why companies and small businesses could take advantage of this relationship well and use the blog as a platform to exchange with potential clients and increase sales.

However, it is important to take into account that blogs are not the instrument for the traditional aggressive advertising in which products and services are shown as the best option in the market or the best decision in the life of the client, so you have to know what content to broadcast on them.

In this sense, users access blogs in search of personalized information according to their interests. If they feel attacked by banal advertising, they may not want to access such a web page again.

Besides, this does not mean that a company cannot promote its products in the contents of its blog, on the contrary, it can do so, but intelligently and according to the interests and needs of the customers with whom it interacts daily on its blog.

In the same way, they will be able to determine those interests and needs by getting to know the Internet users with whom they interact well, through comments, likes, suggestions, etc.

Likewise, the actions to be taken on the blog, from the content that is posted to the responses to comments, must be established and guided by specific strategies to strengthen ties with the target audience and strengthen the business image, and consequently achieve increase sales.

Reasons to increase sales with a blog

It is a means of communication

The blog is an informal means of communication for the brand or company. That is, you can comment on topics, proposals, or debates about your products or services, which gives you an advantage over social networks, where the natural positioning is less and less, and also, you have to pay for the content to be visible to the largest number of people.

Therefore, a blog will be visible to anyone interested in dialogue with the brand. Besides, it helps to increase sales because it allows an efficient method to reach the public through the Internet at a low cost since the brand owns the content and the blog. That is, it is not subject to the regulations and standards of third-party sites such as social networks.

The target audience may be more engaged with the brand

The brand’s target audience that is aware of your blog is usually more engaged and more likely to position themselves in their mind. Therefore, you will return to the blog where you can see more messages. This action multiplies its value when there are comments since the target audience returns to the article to see if others have responded to their comment and, logically, continue the conversation.

Thus, the engagement of the target audience increases, and also increases sales.

Raise awareness of your target audience

Using the blog is also a good opportunity to establish an increased awareness that your target audience should require your product or service to meet their needs. Once your blog is known and has a good number of subscribers, you can start introducing your products or services gradually.

However, it is important to emphasize what was said above, you should not fall into the mistake that your blog seems like a great display of your products or services.

The best tips to grow your business online

At present, it seems that businesses are more conducted via internet than by other means. Proof of this is the fact that approximately 70% of people look for information before agreeing to buy a product or service. Therefore, if you want to know exactly how to grow your business on the Internet, you can use this type of information to your advantage and start taking advantage of it.

That is why in this article you will be able to get the best tips to be able to grow your business on the internet and thus increase your sales.

How can you grow your business online?

Optimize your website for mobile devices

Now that mobile devices have become the leaders in online searches, it is necessary to implement AMP, this especially necessary to help web pages load faster on mobile devices, It is also key to significantly improve the user experience.

Therefore, make sure your website is mobile friendly and fast loading amp.

Mobile-first

As we said before, more and more traffic is coming from mobile devices, and your site must be correctly indexed to be competitive in the SERPs.

So, your website or online store has to be fully responsive, that is, optimized for mobile devices. With its move to the mobile-first index, Google is effectively asserting that mobile is leading the way in the search. A mobile-first strategy is that you take into account the types of searches that are normally carried out on mobile and through that, you will develop the most suitable content for those searches.

SEO strategy

Thanks to the various SEO techniques in search engines, the visibility of a website in the organic results of the different search engines will improve, which can help you grow your business online considerably.

Likewise, it is important to keep your SEO strategies updated. With this, you will be telling Google exactly what you want, that it knows about your Online Store, and the content of your site, if you know how to use it well; this is a great advantage in digital marketing for those who know how to take advantage of it.

Increase website speed

The loading speed of your site will affect the user experience and your SERP rankings, so another of the easiest ways to grow your online business is to make sure your site loads quickly. Faster load times increase the likelihood that users will stay on your page, engage with it, and possibly purchase.

Optimize your images

By investing in good product photography and properly optimizing images with keyword-focused alt tags, your images will have a better chance of showing up in SERP image packages and potentially grow your business online.

Social Media

To grow your business online exponentially, the person who is in charge of your company’s social media has to go hand in hand with everything said above to achieve an active and positive presence of your company on the internet.

Pay attention to your competitors

It is important to analyze what strategies are working for your competition and why.

Then you will build yours more effectively. We recommend that you try using emotional triggers like “free shipping for a limited time” to create urgency and increase impulse purchases. This can work for true impulsive shoppers, as well as those who have been researching your product and are waiting for an offer to come through.

Main marketing objectives that will lead you to success

Currently, every company, whether small or large, needs to be clear about its marketing objectives and how to start designing a strategic plan.

Marketing objectives are a vital tool in the development of a company to be able to generate an effective and strategic performance in the market. However, many entrepreneurs do not know what the main objectives that their company should have.

Likewise, the creation of a marketing plan can take different courses, since it depends on the specific objectives set by each company. Despite this, any effective marketing strategy must carry out the achievement of optimal results.

In this sense, there are general objectives regardless of your type of business, these can be adjusted to your strategies, and promote the achievement of the general goals of your company.

The most important marketing objectives for your company are:

Build trust and credibility

Consumers are inclined to buy from companies they trust and to do so, they need to gain credibility from the brand. This can be achieved through the creation of relevant and interesting content with which your audience can identify. That is why you must inspire confidence in your customers, show yourself fresh and authentic, in this way, they will be able to see your brand differently and your credibility will increase.

Lead generation

For your business to be progressive, you need to constantly generate leads. Regardless of the number of existing customers you have; directing new prospects to your company helps it continue to move towards success.

Strengthen the loyalty of your existing customers

Just as it is important to attract new prospects for your business, it is also essential that you strengthen relationships with the clients you already have. You must create a solid base of clients that is capable of recommending you, as well as buying your brand repeatedly, this will greatly contribute to the improvement of your business.

An effective way to do this is through loyalty. By creating entertaining and authentic content, your audience will feel identified with your business and, consequently; this will open the door to you to generate a platform of loyal customers.

Develop new ideas

Redefining your value proposition or repositioning your product or service are ways to keep your brand constantly evolving. However, remember that this also allows you to be aware of the new needs and problems of your clients to incorporate a solution.

Have an online presence

Establishing your online presence allows you to generate engagement with your brand. This means, in other words, positioning yourself in the digital world, helping your audience to find you, know you, and interact with you.

Improve return on investment (ROI)

The last of the marketing objectives, but no less important, is the ROI (Return On Investment); which refers to the profitability obtained from each of the marketing actions carried out in a business. Besides, it is a fundamental objective that has a wide variety of metrics to calculate. However, although ROI can be measured on time, it is advisable to do it over time.

Finally, these are the main marketing objectives that can be put into practice on the Internet at a general level regardless of the type of business it is. Defining and parameterizing them correctly is essential to be able to achieve them and achieve success in a business.

The best Marketing Tactics to increase sales

Generating sales and in turn increasing them must be the top priority for any business. On the other hand, creating brand loyal customers is key for small business owners looking to expand their reach, while keeping existing customers. That is why companies are forced to constantly implement new marketing tactics to achieve their objectives.

Everything has evolved. Every year we see new developments in technology and the public’s mindset. It is logical to think that marketing should change with the times.

Are you ready to increase your sales with some marketing tactics?

The key question to ask yourself is how do you make your product or service benefit the customer immediately? Many ideas will emerge from there, and you can also implement some marketing tactics that we will provide below.

Have a presence on social media

Social media is necessary for digital marketing tactics. Being present in those that are most relevant to your business will help you increase the diffusion of your brand.

You do not need to open a profile on every social network that appears in front of you; but only where your target audience is.

Generally speaking, Twitter, Facebook, Pinterest, Instagram, and LinkedIn are the most effective for online businesses.

Likewise, your profile must be active because you must use participation strategies in publications, answer all doubts and complaints, and publish content with value for your followers. Good management can help you make your store go viral.

Content marketing

One of the most infallible marketing tactics in an online business is to use content, which should be interesting, useful, and entertaining, this will help you get followers and good positioning in Google. Blog activity is the best way to get your store alive.

As training content, you can include tips, tricks, recommendations, guides, or tutorials related to your product and your niche, so that users can find relevant information. Content formats can be very varied, from articles to slide shows and even downloadable books.

On the other hand, we recommend that you plan a publication calendar, since regularity is one of the most important aspects of good positioning and, therefore, increasing your sales.

Don’t neglect SEO

To help improve organic positioning, it is essential to take care of the technical aspects of SEO as part of your marketing tactic to increase the sales of your online store.

In an online business, keywords are very important, so you have to choose them carefully and use them in descriptions, pages, and images.

Use synonyms that have little competition for Google to consider them relevant. And they must appear several times in the texts to achieve the appropriate density.

A blog is an ideal tool to use keywords in the articles you publish.

Besides, external links to relevant sites and internal links from your blog to products related to the topic of the post will create a network of links that Google will take into account when positioning your online store; so do not forget to implement these wonderful marketing tactics.

Take care of your customers

It is useless to create the best digital marketing tactics to get more sales in your online store if later customers do not feel heard and cared for and end up choosing another seller or company.

That is why you must facilitate the purchase processes as much as possible and answer questions and suggestions quickly to earn a good reputation. Post your warranty and returns policy in an easily accessible place. Use secure links for downloads and secure payment gateways that build trust and are very easy to use.

Remember that most shopping cart abandonments occur at checkout.

Google Analytics: What you need to know

Generally, what is not measured cannot be improved. That is why it is important that in an environment where everything leaves its mark, you use the appropriate analysis tools. And this is where Google Analytics comes into play. It is the main digital analytics tool that will help you make decisions at key moments.

What is Google Analytics?

The tool called Google Analytics allows you to monitor websites, blogs, and social networks. Also, it offers you default and customizable reports. In this way, it offers grouped information on the traffic that reaches the websites according to the audience, the acquisition, the behavior, and the conversions that take place on the website.

Indeed, it works on elements as varied and important as the following:

The number of visits
The duration of the same
Traffic sources
The pages visited

It also acts on sections such as:

The sections preferred by your users
Keywords used
Technical details of the visitor’s devices.

However, what really makes Google Analytics the most complete tool is that it is compatible with the rest of the platform’s tools.

Then it is possible to combine Analytics with AdWords, Blogger, or YouTube. In fact, all the Google tools in which visits and traffic are counted can be combined and complemented with Google Analytics. Besides, there are different attractive resources for Analytics available in Google Chrome. You can play with them too.

How does Google Analytics work?

The free Google Analytics tool collects data using a combination of cookies, browsers, and JavaScript code. The analytics program can collect information from your site thanks to the JavaScript code that you must include in your pages and the cookies that are generated once the user accesses the web through a browser.

In this way, all Google Analytics records the activity of your user from when he arrives until he leaves your website and transforms it into different reports with graphs and statistical data so that it is easier to know the evolution.

Google Analytics: Processes

Its operation is based on three processes: the collection of data, the processing of the same, and the creation of reports. However, to start the process, as in any strategy, you must set goals.

Data collection

Google Analytics uses JavaScript code to collect information from websites.

In this way, Analytics records a visit each time a user views a page with the Google Analytics code. For mobile apps, you need to add code to each “activity” you want to track.

Step-by-step data collection:

The server responds by sending the page that is requested to the user’s browser. In this way, once the browser analyzes the data, it will contact other servers that will process some parts of the code on that page it requests. This is how the code works.

Then, the browser of the user who visits your page requests that code from Analytics, (the platform sends it and it is saved in a file called Urchin.js.) While the code is running, the previously named attributes of the visitor and your browsing.

When all the data has been collected, the code creates cookies on the visiting user’s computer.

By having the cookies already defined, the code sends all this information to the Google Analytics server by requesting an invisible GIF file.

Finally, it saves the data in another file called Logs File and creates a data section in it for each page viewed. This data includes aspects such as the date and time, the search engine from which the visitor comes, the number of visits, etc.

Data processing

Once the interactions of a user have been collected, Google Analytics begins data processing to transform the raw data into useful data that provides you with knowledge. To process them, each of the data sections is analyzed separately. That is, its attributes are divided.

Thus, Google Analytics transforms each attribute into elements that it calls “fields”. In this way, for example, the IP address will become the “Visitor’s IP” field. Each section or line provides several attributes and each of them is stored in different fields.

Report generation

The resulting reports can be consulted both from the Google Analytics web service itself and from other spaces for which it is necessary to use the reporting APIs.

Each report is created based on field comparisons. Aspects such as the visitor’s city or its conversion rate are taken into account. And once the data is stored in the database, the process is concluded.

Marketing tools, how can they help you?

The effectiveness of a marketing team is not only determined by the talent of its components, but also by their productivity, this is achieved using the best marketing tools, some are even essential for the success of a business.

More and more, companies are looking to marketing for an option to generate more business opportunities. For this reason, it is necessary to make the processes carried out more agile. Such as content production, lead generation, relationship with potential customers, etc., using various marketing tools.

This increases the demand for the use of tools: they are included to automate many manual tasks that take time to execute and make it difficult to prioritize more strategic activities.

All in one marketing tools

All-in-one tools within marketing are platforms that allow you to manage and automate various business strategies from the same interface.

Thanks to these tools we have a large part of the information necessary for our business located in the same place and we do not have to go from platform to platform for each situation or strategy.

Many of these tools help with tasks such as lead management; email chain scheduling, analytics, content creation, or even social media management.

Their main strength is that they allow us to have an overview of how our marketing strategy is working without losing a detailed view of user interactions with our content. Many of these tools incorporate adapted versions of typical sales CRMs, making it easy to track individual users.

Marketing tools for automation

Marketing automation tools involve many functionalities, such as Landing Pages, Email Marketing, and email automation flows. This facilitates and extends the management of leads and drives the creation of sales funnels.

This means that it becomes an increase in the volume of more prepared leads that will be sent for sales and it also means improvements in the productivity of the marketing team; as the process can be automated through predetermined triggers.

Email marketing tools

Email Marketing is one of the main customer relationship channels. After the visitor has the first contact with your company and becomes Lead. It is through Email Marketing that you communicate with him and offer him more content until he is ready to speak with the sales team.

For this reason, it is important to use a marketing tool to automate emails and everything that has to do with sales via email.

Marketing tools for creating landing pages

Landing pages are those that are intended to receive visitors and convert them into Leads. After that conversion, the visitor becomes a contact or business opportunity.

Through landing pages, we offer relevant materials or other offers to convince the visitor to register their data; such as name, email, telephone number, and company. In this way, it is possible to establish a relationship with the Lead, get to know them more, and send them content, as required by their needs.

Content Marketing Platform

These tools can greatly optimize the process since they allow everything from blog management to creating demands for the production of publications, saving time, and increasing efficiency.

Marketing tools for SEO

Marketing tools for SEO (Search Engine Optimization) are intended to help companies improve their position in search engines such as Google. These tools have many functions, such as keyword research, site optimization through plugins and analytics, etc.

Analytics tools

Through the use of analytics platforms; you can measure the results of your online actions so that you can obtain the best data from your business. Among the advantages of using this type of marketing tool, is the evaluation and understanding of the interest of the visitors on the site.

In this way, it is possible to measure the return on investment (ROI) of the actions carried out and detect which actions and strategies produce more results to attract the attention of the public.

Marketing tools for Social Media

The marketing tools for social media help in the optimization of the actions on the various social platforms. These tools stimulate productivity growth through the pre-scheduling of posts and allow you to track brand mentions; assess interest and reactions to content and fan base.

Conquest marketing: Golden rules

Conquest marketing implies a different vision of what marketing, in general, is that currently sees the consumer not only as a person with needs but also with an inner life that complements what already exists, providing a new magnitude.

Without giving up resources or imagination, conquest marketing starts from what should be the origin of any business project: the entrepreneur and his motivations.

Why conquest marketing?

This is because in the conquest of the potential client it is not enough to ask the public to love you as a brand or product. To conquer, we have to start with ourselves, ensuring that the audience is attracted to us.

Although it is a difficult task to achieve, we have to take into account that, traditionally and until now, marketing was created outside, not only the mission but also the values that inspire it, focusing primarily on obtaining short-term results term forgetting everything else.

Next, you can learn and start applying the golden rules of conquest marketing.

Take care of the details

Each client is different, therefore, you must detect their tastes and anticipate their needs, in this way you can expose the options that they surely have in mind before they ask for them.

Give a sample of your work

On many occasions, providing a “sample” is an effective tool in conquest marketing. Therefore, you must consider allowing the client to “meet” you through a sample of your work, so all conquests begin.

Customer experience

This includes any sensory input – colors, lights, scents, etc. All those sensations must go hand in hand with your offer.

Keep your promises

If you don’t keep your promises, it won’t do any good if you have a “nice smile”, that is another golden rule of conquest marketing; These promises can be from delivery on time to after-sales services, etc.

For a lasting relationship with the client, you will need much more than words, clients over time have become demanding with their purchases and do not usually give second chances. So do not neglect your consumer, dedicate time to him and keep him informed at all times so that he does not forget you and your good service.

Speak the same language as your clients

Using technicalities with your customers is not a good idea in conquest marketing. Not only will you be able to make your potential client uncomfortable, but your way of communicating will be haughty for most audiences, so we recommend that you do not be pedantic, in this way you will win many more clients than you think.

Listen to your customer

If the consumer wants to express any discomfort towards your product or service, it is their right to do so. Never show indifference or rejection of opinion, especially in this digital age, and try to offer immediate solutions, for example, a product replacement or a discount on your next purchase.

Thus, you will see how a negative opinion can even become an immediate recommendation. Remember that a satisfied customer will tell one or two people, but if you have a dissatisfied customer; they will let anyone who crosses their path know it.

Communicate with your clients without suffocating them

Communicating and following up with your client are basic actions to guarantee a long-term relationship.

For this reason, we recommend that you create a suggestion box, a hotline number, or opinion polls by email; With all the information received; you will be able to make better decisions regarding the provision of your service or the development of your product.

Get the most out of marketing automation

Have you heard this term before? Marketing Automation is based on the use of software to automate certain tasks within the execution of campaigns in which the progressive maintenance of contact with the potential customer is necessary to achieve the sale.

Thus, marketing processes such as the segmentation of prospects, leads, or customers, sending emails, as well as processes for completing customer data and managing the campaigns themselves are automated.

The use of marketing automation makes processes that could be carried out manually; much more efficient and controlled over time, as well as being able to carry out some cascading processes that would be impossible to carry out manually. Also, Marketing Automation is a component of any customer relationship management (CRM) process.

In effect, the purpose is to drive your leads through the Customer-Based Cycle, until they become spokespersons and faithful ambassadors for your brand.

Likewise, for your marketing automation process to work, you must have a clearly defined and established process for generating qualified leads, which allows you to have a database that you can cultivate and convert into customers for your business in the future.

Therefore, it is important that you clearly identify the profile of your buyer persona, at what stage of the buyer’s journey they are, and thus be able to generate valuable content that meets their needs.

Benefits of marketing automation

If marketing automation is used correctly, it can become a very effective tool that generates excellent results for both small and large companies, in terms of campaign execution, efficient time management, contact with customers in a more personal way, etc.

If you are still undecided and do not know what you can get from automation marketing, here are the main benefits that will make you clear your doubts.

Segmentation of your target audience

This means that instead of having to manually separate your customers based on their needs and preferences, marketing automation allows you to automatically segment your database, creating segments based on the stage of the sales cycle in that your customers are located at a certain time.

Efficient time management

By automating your marketing processes, you can create different campaigns and schedule messages for a specific time and date in the future.

Monitoring your actions

A marketing automation tool gives you the ability to track and monitor every action you are executing for each segment of your lead database. This in turn will allow you to obtain detailed graphics, statistics, and data that you can later analyze to optimize your future campaigns.

Real-time conversion

The design of automated programs offers you the ability to speak the same language as your client; through their browsing habits: visit duration, bounce rate, click-through rate, etc.

Promote your brand image through email and social media

By saving time and resources; you also have the possibility of expanding your campaigns through multiple marketing channels, such as email, Facebook, Twitter, etc. In this way; you will ensure that your leads identify more and more with your brand and want to become customers. In general; enhancing your brand increases the visibility of your business and attracts new customers.

Integration with CRM

By integrating with a CRM, marketing automation will be the key to achieving more conversions throughout the Customer-Based Cycle. This way you will prevent your valuable leads from escaping and you will have all the information you need to accompany them; at the exact moment.

Finally, it is important to highlight that these are not the only benefits, using marketing automation can generate numerous advantages that you can take advantage of and keep all your processes up to date.

Effective strategies to sell through social media

Selling through social media is something that is beginning to become more of a basic of business growth strategies than a luxury or a simple option. That is why we must be prepared and design a good strategy in digital media to continue promoting the growth of our companies, and even enhance it.

Along this path, we have found that there are 2 kinds of companies that want social media: Those that do not know how to really grow and believe that paid advertising is the only thing their business needs, and those that see it as a strategy to delight in client and they know that more than a point on which their entire strategy hangs, it is a support.

How to sell more and better on social media?

Due to the high influence that social media have in the different stages of the purchase of our potential clients, below, you will be able to know 5 strategies that are highly effective to sell through social media.

#Take advantage of the virality of videos to sell on social media

Virality consists of getting as much content as possible (such as image, video, etc.) shared, rated, and commented upon, in a short period of time. This helps you increase the presence of your brand on social media.

Also, you don’t need to spend a lot of money on this, but rather have a good creative team capable of creating content that is sufficiently eye-catching and engaging, that people will share it. For this, you must:

Moving away from what you traditionally do is what they call: thinking outside the box, which is nothing more than seeing things from another point of view.
Make it as simple as possible; You don’t need to invent the black thread, sometimes the best ideas are usually the most “obvious”, but unusual at the same time.
Make it as concrete as possible: make it last between 15 and 60 seconds, or people will get bored and won’t see your video until the end.

#Use the power of images

By nature, humans process images much faster than text, so they tend to attract our attention much more; which makes it an important point to keep in mind when selling through social networks.

Now, when choosing the text and photography for your publication, you must be very clear about:

Who is your target audience: You must know the characteristics of your ideal client to design the correct message for them, as well as its language and tone.

What is your goal: You cannot publish just because yes, you must know what you want to achieve with this, be it closer to your audience, that they buy you, that they recommend you, get more followers, etc.

#Monetize your posts

Add a link, whether it’s an offer, special promotions, new releases. The objective is to interest people and make them come to our page to buy (and if not, at least have their data to communicate future offers or news).

The specific objective of putting a link in your posts as part of your strategy to sell through social media is to obtain a well-qualified database of people interested in your product, know their names, and at least obtain their email address to being able to have a direct channel to them and increase sales opportunities.

#Listen to your audience

There is no better way to find out what your audience wants than by asking them. You can’t be guessing what works best and what doesn’t, and that’s why markup studies are important; But if we are talking about social media, take advantage of the “social” part and interact with your audience.

#Build loyalty with your customers

Selling through social media (or by any other means) is not only about moving our products or services as many times as possible, but about ensuring that those people who have already consumed us, at least once, are satisfied enough to for them to buy from us again, and perhaps even more important, for them to recommend us.

How to create copywriting emails

Copywriting emails are now part of the routine for many marketers. Previously, it was used as a kind of substitute for the telephone for some specific situations. And today, it has become one of the favorite contact types for many, mainly in times of Inbound Sales.

Here are 5 steps where we will explain how to make copywriting emails without dying trying.

1. Define the objectives of your copywriting emails

Each email has a specific purpose. You can send a newsletter to build rapport and educate subscribers. Or you can send sales emails to increase revenue. However, other times, you will send transactional emails after someone makes a purchase.

Now, before planning the copy you will use in the email, you should ask yourself 4 basic questions:

Where are you now?
What action do you want the reader to take?
Who are the recipients of the email?
How will you convince readers to say “yes”?

2. Understand what your audience cares about

Making copywriting emails is so much easier when you understand the needs and frustrations of your potential customers.

So to go beyond one-dimensional users, ask your customers what really matters to them through interviews, surveys, or forum analysis.

3. Shape your research for your copywriting emails

Transcribe all your research data and download the survey results into a spreadsheet.

Also, make a copy spreadsheet that you can use, as well as repeating phrases and memorable emotions.

Making a spreadsheet is time-consuming, but seeing your prospects’ emotions and desires in one place gives you an overview of what your messages need to convey.

4. Make a copy of your copywriting emails

The simplest way to write copywriting emails is to list some features of the product, suggest its purported benefits, and add a call to action (CTA).

Likewise, you can use the research on what is happening in your prospect’s world to your advantage, and thus show them why life is better with your product.

In an email, that kind of compelling copy is used in three places: subject line, body content, and call to action.

Subject line

The subject line is the first thing to see your readers. About 35% of subscribers open an email based on it.

But if you really want to stand out in a sea of emails, you’ll have to delve into what your audience wants and show them how everything they want is on the other side of the email. A potential way to make that deeper connection is segmentation, but it requires data that you might not get unless you ask for it.

You can then tailor your subject lines to focus on helping each segment. Well-tailored subject lines combine empathy, relevance, and, as appropriate, humor. For your emails, ask yourself if you think the subject line resonates with you as a reader. If your answer doesn’t convince you, you should try until you feel like it’s the one.

Body content

This is where you have 4 seconds to convince your audience not to run away and keep reading your email. It is the part in charge of capturing their attention by detailing a problem that matters to them, and how you will solve it.

Call to Action

It’s where you really find out if your subject line and body were persuasive. Still, your CTA shouldn’t be an afterthought. Instead, use your CTA copy to remind readers that you understand what is important to them, what they’re struggling with, and that clicking the button brings them closer to the solution.

Test your campaigns

Testing your copywriting email campaign can be especially valuable if:

You’ve used the same onboarding sequence for a while (and metrics are starting to decrease)
You are launching a new product
You are shifting the focus to a different person from the customer

That being said, you need a substantial number of subscribers and a solid process through a good email marketing tool to run statistically valid email tests.