Get conversions with these 5 types of lead magnet

Lead Magnet

In marketing, a lead magnet is an effective technique to obtain the contact information of a potential client. It is also a tool that produces effective conversions by offering a long-form resource in exchange for a prospect’s contact information.


If worked well, a lead magnet can be the prelude to a sale. Because a person who visits your website is looking for something, has a problem or a need. And if after taking a look at your website you decide to download your magnet, you likely want to know more about yourself or how you can help even if you are not ready to buy yet.


Similarly, this strategy is not as easy as it sounds. For example, someone downloads your lead magnet and says: “Ok, I like this. I think I can solve my problem with this brand, product, or service, but for now, this is the first step”


Once they become a subscriber, you need to give them more reasons and keep wrapping them in your brand or business. Do not immediately launch an offer. Ultimately, a lead magnet can be the beginning of a good relationship, but … You can’t go by leaps and bounds or you can go wrong.


Now that you are clear about the power of a lead magnet, let’s get to know the types that work the most to attract and convert.


Types of lead magnet

  1. E-book

It’s a marketing classic that never fails, even as time goes on. You may think that in this era people no longer read, but they do. If you answer the question that most worries or intrigues the user, it can perform much better than any other lead magnet (which is why it is at the top of this list). So don’t discount it


When creating an E-book to attract a customer you must take into account:

  • Let it not be too long
  • That it is well structured
  • Preferably it has a practical part, with which to apply the theory


  1. Discount coupon

If your business is online, the best lead magnet is to offer a discount coupon on the subscription. However, it is not that simple, you should know that the user is not usually prepared to buy as soon as they arrive on your website, so it may take a while for it to be effective.


  1. Refillable template

Proposing your target audience a practical exercise through a fillable template can be quite beneficial. Especially for businesses in which the user needs a change (for example: change habits, get to know each other better, change their routine, etc.).


Likewise, you must take into account that this template must be very well structured and, as far as possible, that this lead magnet is in PDF format.


  1. Checklist

Easy to produce and practical to consume. People usually like to be taught what steps someone has to follow to perform a certain task. For example, you can make a checklist with the things that you should not forget when carrying out your first launch campaign, and much more like that. You can make a checklist of practically anything that requires a specific process.


  1. Video course

If you choose to make a lead magnet based on videos, you can prepare three or four videos with powerful content related to the problem you want to solve in your potential client and notify them that they will receive from time to time more videos of that type with valuable information.

Do you know the importance of customer loyalty?

Customer loyalty

Customer loyalty is a key element for the performance of a company and with good reason. However, offering an innovative, quality product or service is not enough today to get loyal customers.


Therefore, loyalty is necessary through effective strategies capable of fostering that trust and loyalty.


In the field of marketing, customer loyalty is an essential concept for consumer-focused companies that pursue a long-term relationship with end-users.


However; in practice, the objective is none other than to achieve customer loyalty. That is, that a consumer who has purchased our product or service becomes a regular customer, and also recommends us.


Customer loyalty and satisfaction

First, we must clarify that customer loyalty and satisfaction do not always coincide.


Customer satisfaction cannot guarantee that you will remain loyal to the company. While being satisfied will influence your loyalty, this does not prevent you from deciding to also purchase competitive products or services.


Therefore, several factors also influence when choosing our company or that of the competition. In this sense, intends that these factors add rather than subtract when making decisions. Or what is the same, it seeks to develop a loyalty strategy that makes the customer feel well attended. At a point of balance between the extremes of carelessness and excessive insistence.


An effective customer loyalty strategy seeks to meet customer needs, (always within what is feasible), responding to their requirements in different aspects and in a personalized way to know their preferences, understand their needs, and respond or exceed their expectations.


Importance of customer loyalty

Customer loyalty strategies involve differentiating yourself from the competition, listening to the consumer, offering news, improvements and thus investing in a better service, which is not only a way to retain old customers but also new ones, as well as to attract potential customers.


The importance of building customer loyalty goes beyond the fact that the number of potential customers will eventually stagnate and retention will be mandatory. In addition to retaining being cheaper than acquiring new customers; loyalty is necessary due to increasing competition.


Every business should try to keep its best customers, and customer loyalty strategies are geared towards this end. Loyalty, on the one hand, allows the business to grow, but on the other hand, it can be of great help to maintain a fixed income that helps us to sustain the business.


In turn; the very implementation of a loyalty program helps to reorient the business according to the needs of the clients and to direct the company to seek efficiency and adding real value to the relationship with the user. Not surprisingly; whenever smart customer loyalty strategies are applied, strong loyalty to a business or brand ends up being translated into profitability and business value.


Advantages of customer loyalty

You reduce commercial costs

Commercial actions usually have 2 direct costs for companies:


Economic: In addition to the salary, surely they will need to travel to the client’s house to make a demonstration or commercial visit.


Human: They have to spend a lot of time on the tasks they do.


It can take many months to close a client (or even more than 1 year), however; when we talk about one that has already repeated purchases, you only need to carry out specific maintenance actions.


You perform Cross-Selling and Up-Selling

Customer loyalty allows you to grow your turnover, either in other products of the same or of another category. Likewise, you increase the expense it makes in your business.


You achieve fixed income

Fixed income allows you to cover fixed expenses; such as electrical supplies, web maintenance, office if you have one, manager, etc. Besides, we have said that customer loyalty has lower economic costs and leaves more time for other commercial activities.


Therefore, you find that you will have the costs covered and you will be able to spend more time growing your business through other avenues.


Your reputation increases and you earn brand ambassadors

Generally, customers who repeat purchases at your company are because they are satisfied and, by applying loyalty strategies; you can get them to start recommending you.


Thus, you get your reputation in the sector to increase; and that you turn your clients into ambassadors of your brand who speak well of you to the other players in the market.

How to create a marketing plan step by step

Marketing Plan

Knowing how to create a marketing plan is necessary for companies in all sectors regardless of size. However, there are still many companies that start advertising online without having a clear marketing strategy or with a non-specific plan.


Specifically, is a guide that helps the company when determining the steps to follow at all times.


With this document, which contains a good investigation, a sample of its economic viability, the delimitation of short and long-term objectives, the timing of actions to be carried out, etc., the company will know the best way to attract customers and what KPIs to measure. Equally, the marketing plan must be valid for one year.


So, if you already have a good idea of ​​the type of business you are going to create or are already prepared to know how to create a marketing plan step by step, keep reading all the information that we will provide below.


How to create a marketing plan 

Step 1 of marketing plan: 

Analysis of the situation (external and internal)

The first thing to do in a marketing plan is the analysis of the current situation. The idea is to obtain an analysis of the external and internal aspects of the company.


External aspects include the competition, the primary interest market, current customers, and buyer personas.

Likewise, the ideal client profiles (buyer personas) will be used later in many moments within the marketing plan and the definition of tactics and their implementation.


On the other hand, the internal aspects refer to the structure of the company, its economic and human resources, the objectives, etc.


To carry out this first step, it is essential to prepare a SWOT, a study that helps us discover: The strengths and weaknesses that we have concerning the company, product, or services and the opportunities or threats that we have externally.


Step 2 of marketing plan: 

Definition of objectives

To define the objectives that help the success of our marketing strategy, these must be SMART:


  • Specific: They must be specific.
  • Measurable: They must be quantifiable so that we can measure their scope. If the objectives are not measurable, these will be purposes and/or wishes, but not strategic objectives.
  • Achievable: They must be achievable, achievable and, for this, it is important to take the results of the SWOT as a basis.
  • Relevant: They must be appropriate for your business. In line with the previous point (achievable), you cannot set objectives outside of the general objectives of our business.
  • Limited in time: You must establish the time in which the objective must be achieved.


Step 3 of marketing plan:

Definition of strategies

At this point in how to create a marketing plan, we must mark the strategy based on our objectives, which can also be used to correct and enhance the data that we have extracted with our SWOT analysis.


Step 4 of marketing plan:

Definition of tactics and actions

After having defined the strategies; we must establish the tactics to execute, and within these, the list of actions to be carried out to achieve the objectives. In the same way, within each tactic, we must establish a specific list of actions that we can later set on our calendar to establish the order and the moment to be carried out.


Step 5 of marketing plan:

Action schedule

Consequently with the previous step; once the important tactics and actions are defined, decisions must be made and the list put on the calendar. It is important to correctly locate in order and at the time each of the actions would help us to meet our objectives.


Step 6 of marketing plan:


The next step is to prepare a budget that establishes the human and financial resources necessary to be able to comply with our marketing strategy.


Step 7 of marketing plan:

Control system

The control system is the last step. As has been said in the definition of the objectives; they must be measurable so that we can control their fulfillment.


Keeping this control during the implementation of our marketing plan will allow us to detect possible failures and deviations; as well as to be able to react in time to apply corrective measures that ensure the achievement of the objectives and the maximization of the ROI.


Therefore, we must establish control mechanisms for each objective and in partial realizations; not only for its scope at the end of the process. To carry out this control we must define our measurement system, develop a scorecard; and define our KPIs and relevant metrics.


Digital Marketing: Its Importance in This Era

Digital Marketing

In today’s fast-paced and highly informational era, it is possible that at some point we will find it somewhat absurd that a company does not belong to the Internet world. This is where the importance of true and efficient digital marketing lies, which in other words means the successful promotion of product sales through digital media.


In recent years, digital media have become part of the daily lives of consumers globally. Users not only use the internet for work or entertainment, but they use it to resolve any type of doubt related to business, education, among others.


Thus, all the information that exists around a brand will make the user more or less willing to become a final consumer, so a digital marketing strategy will be essential to improve the image of the brand and increase its visibility.


So, the importance of digital marketing in this new era and for our company lies in the management of the networks, designs, and content of correct strategies that promote sales effectiveness, and in turn, a complete analysis of the results obtained to improve campaigns digitally.


Benefits of making good use of digital marketing

If done the right way, digital marketing can be quite profitable for your business in this new era. Below you will be able to contemplate the most outstanding benefits.


Is measurable

One of the most important benefits of digital marketing is that it is measurable; so you can know what the ROI of your actions is. Also, you can access the information at any time and obtain results in real-time, which gives it an advantage over traditional advertising.


It is moldable

Digital marketing actions are moldable. In other words, we can launch an action, review how it develops, and, if we are not happy with the results, shape or modify the action to try to optimize it.


In the same way, a Digital Marketing campaign doesn’t need to be finished to make changes to it, so if we optimize in time we will save time and money.


Its cost is lower

If we compare digital marketing with traditional marketing channels (such as television, radio, or print media); the former is much cheaper. Although, it is also true that the amount of money invested in digital marketing; has increased in recent years thanks to the effectiveness of its results. Still, the cost does not compare at all to traditional media campaigns.


Another positive aspect is that budgets are usually much more adjustable. So they are within the reach of any type of company, whether small or large. Besides, it is well known that traditional marketing involves such high costs that they are unattainable for most businesses.


Possibility of having your own community

Creating a community of users around your brand can offer you multiple benefits. It will give you the possibility to speak directly with your clients; to know what their preferences are, and to adjust your product or service to their demands, among others.


Allows better segmentation

Any digital marketing action can be focused on the target audience thanks to the possibility of segmentation. Performing a much more personalized segmentation will help increase your conversions.


Thus, the audience can be segmented by sex, location, language, country, consumption habits, among many other options.


As you can see, Digital Marketing brings you a large number of benefits. Now; the real challenge to make the definitive leap into the digital age is for you to be able to establish coherent relationships; developing a strategy that defines actions and pursues specific objectives.

Do you have these copywriting skills?

Copywriting skills

The combination of words is not the only thing a copywriter must do to be good at his job. This person needs some copywriting skills to be successful.


Therefore, if you want to dedicate yourself to the world of writing, you must have the following copywriting skills, and if you have them, learn to improve them.


Copywriting skills to be successful

Ability to add value

The first step when you offer a product or service is to enhance what qualities stand out from the competition, and apply it to content writing. If you don’t believe in it, better not write a line. Enhancing the added value will attract the target audience and invite the audience to take the desired action.


You must be curious

Without curiosity or imagination, people would not discover new things or other ways of doing things. A curious mind will always be looking for alternatives, wanting to know the why of things, imagining scenarios, situations, and people, and fueling its creativity, another important copywriting skill.


Also, curiosity comes from the hand of another of the fundamental skills that any writer must-have, which is to possess general knowledge, which even sometimes in this type of work, can be more useful than the academic title.


It is worth clarifying that this general culture is not acquired only by reading books or encyclopedias but through experiential experiences, meeting new people, ways of thinking and living, working, understanding, and reading the city in which one lives among others.


Impeccable writing

This copywriting skill refers to the fact that texts should be simple, clear, and orderly. It is recommended that you play with paragraphs, lists, and others.


On the other hand, spelling is critical. Knowing the real meaning of words allows you to play with their meaning, look up synonyms, and, above all, write correctly. 


Besides, you must avoid complex terms that lead to confusion or that are not understood by the recipient. And finally, keep in mind that irony doesn’t work in copywriting.



Creative ideas or being able to “flip” an established idea is a critical copywriting skill, especially if you are in the field of creative writing for advertising.


And the good thing is that you don’t have to be born a genius or “funny” or eloquent to be creative, but rather (contrary to what many think) this ability is acquired and stimulated in many ways.



Another skill in copywriting is to look for quality, the essence in each text. Small but quality content is better than long but poorly done content. Likewise, approaching the issues from another point of view can be a good option. Therein lies the key to a successful copywriter.


Constant learning

A copywriter mustn’t settle for the knowledge they already have. You always have to keep an open mind to learn new knowledge.


Knowing the old and the new will make you a better copywriter. And if you need help, advice, don’t hesitate to ask for it, it will humanize you.


On the other hand, a copywriter does not know everything, which is why for more specialized topics, we recommend that you turn to an expert in the field who will give you that added value that you are looking for in your text.


B2B Marketing: 7 Effective Strategies to Increase Sales

B2B Marketing

Digital marketing is the order of the day. Today, any B2B company that wants to be adapted to the market, must contemplate B2B marketing strategies for their business. But what do they consist of and how do you achieve success with them?


What is B2B marketing?

The term B2B refers to Business to Business. In other words, it is an expression of business marketing that designates a business model whose focus is on selling services or products to other companies.


That is, instead of selling services or products to a certain range of clients, end consumers, or individuals, B2B companies sell services to other companies so that they have the inputs they need or so they can function better.


Next, you will be able to know the 5 strategies that will make you increase your sales with B2B marketing exponentially.


B2B Marketing Strategies

Generate real conversations with your customers

In the paradigm shift of the last time, it is of great importance not to try to sell from the first moment. That is why we must understand the purchasing process of our public and accompany them to make the best decision.


But how can we understand him and accompany him? Simply by listening to his needs, taking advantage of his desire for education, and satisfying him through webinars, content, and good use of social networks.


In this way, in the long term, a bond based on trust can be established that will last over time. All this thanks to having real conversations (Conversational Marketing).


Define your buyer persona

Marketing has become more and more customer-centric over the last few years, and somewhat slowly (previously it was product-focused). Therefore, today more than ever it is important that B2B marketing clearly knows the profile of your buyer persona, that it is attentive to their demands, what they need and how they should be given it effectively. This Buyer Person is the person who represents a target or profile of our target audience.


Maximize your online presence

You should know that between 60% and 90% of decisions to buy a B2B product are made online; even before the person contacts the company to purchase the product or service. For this reason, we can affirm that a huge part of the search is done online.


Therefore; B2B marketing has to bet on the presence of the company on the internet in its different formats and channels.


Invest in digital advertising

The advertising guideline is an excellent way to make yourself known in the media that interest us most. Although Google Adwords (SEM) leads to high investments from companies, Social Ads (Facebook, Twitter, etc.) should not be neglected. Before we start with this, it is important to determine where our target audience is.


Also, as an important piece of information, you should know that LinkedIn is the best platform to implement B2B Marketing. Therefore, it is a good option to invest in advertising on this social network.


Make good use of metrics

B2B marketing must be 100% measurable. Today some tools allow good monitoring, and it is very important to discover what are the most effective actions to focus on them.

Copywriting and SEO. Do we need them?

Copywriting and SEO

It seems incredible that just when you start to understand what copywriting and SEO is, you get to the point where you know that they mix.


Well yes, although it seems capricious, the truth is that copywriting and SEO are necessary for a web page.


It will not be news to anyone to say that the texts you write for your website have a great weight in the way that Google shows results for any search. The quality of the content and its quantity are one of the fundamental pillars when it comes to positioning a website in search results.


But not just good copywriting is something you have to do to get ahead of the search engines. Users are also attracted by useful and quality content, promoting conversions, and making your website become a benchmark for your readers.


So that we can fully understand the importance of copywriting and SEO, we must define them one by one, and then see the mix that they can become.


What is copywriting?

For starters, “Copy” means sales-oriented text. “Writing” means to write. Therefore, copywriting is the writing of texts oriented to the sale. Likewise, there are 2 main types of copywriting: “generalist or creative copywriting” and “direct response copywriting”.


Generalist or creative copywriting is done by copywriters who normally work in an advertising agency. The best-known function of agency copywriters is taglines.


Likewise, the objective of direct response copywriting is for the reader to perform a certain action. This action can be a purchase, a donation, download a file, subscribe to a newsletter, and others.


In this sense, the most used copywriting in the online world is a direct response. In other words, all copy that appears on web pages, email marketing, and social media ads is direct response copywriting.


What is SEO?

SEO is an acronym that stands for Search Engine Optimization; which has become a discipline whose objective is that web pages obtain a privileged position in search engines.


Currently, there are several search engines such as Bing, Yahoo, Google, or others; but it is no secret that it is Google who leads the list as the most used.


Now the question is: how do you get that a web page is optimized so that Google places it in its first positions? For this there are 2 types:


SEO on page

It is a series of techniques that are applied inside the web page that you want to position.


Off-page SEO

This type of SEO is basically link building. Link building consists of the fact that there are a series of links that point to your page. If the links that point to your page come from quality pages, it is a factor that helps your positioning.


So now that we’ve gone over the terms separately, we’ll talk about copywriting and SEO as one to support your marketing strategy.


Copywriting and SEO as one

When we talk about copywriting and SEO as one, we refer to the specialized way of writing online that contains phrases and keywords, these phrases and keywords are what the reader who comes to your website writes in the Google search box (or any other search engine) to find the information you want, helps online content to get a better position in search results, and the best thing is that it attracts qualified traffic.


Why is copywriting and SEO important?

The most prominent reason that explains the importance of the use of copywriting and SEO has to do with the existence of the Internet. The fact of being on the internet already creates a need for us to use these two essential aspects correctly.

Facebook Ads: How to get the most out of them

Facebook Ads

Facebook has proven to be one of the best social media platforms to drive a digital marketing strategy for businesses of all sizes thanks to its more than 60 million business pages. In this context, Facebook Ads has earned a privileged place among advertisers who want to publicize their products and generate engagement with their brand through social networks.


Why use Facebook Ads?

There are some reasons significant to use Facebook Ads to promote your company like:

  • It’s easy to use.
  • The investment amounts are low compared to traditional media.
  • It can be segmented by age, sex, city, interests, etc.; and thus target the users who have the greatest possibility of being interested in your brand.
  • Create the campaigns you want, for as long as you want with the investment amount that you consider best.
  • Can pause the campaign at any time.
  • Have information about the performance of your ads, allowing you to know which ad performed the best.


However, it is important to use this tool correctly, to know what its benefits are, and how to get the best out of it for optimal results.


To get the best out of a Facebook Ads strategy, you should take into account the new Facebook policies regarding the quality of content and advertising. 


If you do it right, your Facebook Ads campaign can generate good profits and great growth for your website. But, if you still don’t know where to start, here are some of the tips that you should keep in mind when creating effective advertising on Facebook:


Set your goals

The first thing you should do is determine why you are running the campaign and what you intend to achieve (Increase sales, achieve greater brand, recognition, get leads, etc).


Besides, it is important to define what the product is, how it differs from others, and what is its value proposition. Remember that you should only advertise on Facebook when you want to convert your users into buyers or subscribers.


Determine the target for your Facebook Ads

It is very important to segment the market based on the different variables that allow us to know Facebook Ads. For example; age and country since the products are usually intended for a specific audience, and not for the entire market. This will also lead to cost savings; as it makes no sense to advertise a product to an audience that is not interested in it.



Facebook Ads have to attract the attention of the users. The design and creativity have to be in line with the image that the company intends to give and with the public; it is aimed at. Also, the copy must attract attention and arouse the user’s curiosity about the product.


Choose the format

Depending on the characteristics of your ad, you must choose a format from the six available.


Focus on range

Try to reach as many people as possible; although, all of them must belong to your target audience. Otherwise, the campaign will not be well segmented and will be inefficient.


Reviewing the statistics can allow you to make corrections and adjustments to your targeting.


Be specific with your landing page

Sending users to a generic web page (such as the home page) is a mistake that creates confusion for potential customers. Ideally, create a specific landing page that takes the user to the product that is being sponsored.


In an environment with great development, a tendency to change, and competition; it is essential to attract the attention of the user, put them at the center, and optimize their experience.

5 tips for effective email marketing

Email Marketing

Email marketing or mailing is an excellent communication tool that the company has to communicate with the client. It is a very powerful weapon that is well used, can give very good results, especially conversion. It is a perfect opportunity to offer user quality and valuable content. A customizable plus to convert leads into potential customers.


Besides, email marketing uses email to send various types of content to a group of contacts, it is customizable and not invasive. Although emails are sent in bulk, we must bear in mind that for the user to receive our email; they have previously had to give their data.


These are the 5 tips that you should take into account to carry out an effective email marketing campaign:


Define the objectives of your email marketing

Firstly, To define the objectives that we intend with our email marketing campaign, it is essential to answer these two questions:


  1. What use do we want to give to emailing?
  2. What type of audience are we going to send it to?


Launching an email marketing campaign to give the maximum possible visibility to a special promotion within our online store is not the same as spreading a newsletter with tips or news of interest within an inbound marketing campaign.


In addition to our intentions and the type of destination, we must also define our goals concretely and quantitatively. For example: increase 10% of the sales of a certain product or increase the conversion to leads in an inbound marketing strategy. 


Segment the database of your email marketing campaign

One of the main keys to a good email marketing campaign is the segmentation of the database, that is, of the recipients who will receive our emails.


To get a list of recipients, we can use methods like forms in which we can ask questions about the user’s age, sex, profession, or academic level, or surveys via the web, email, or telephone.


Define a content strategy

Do not forget that an email marketing campaign is also content, which means that to make quality emails, a good design, fun graphics, and images with a good resolution are not enough. More is needed, with an email we must try to provide valuable content for the reader, and for this, it is necessary to take into account the following tips:

  • Create headlines that generate interest in a close and direct tone
  • Special care must be taken with the first lines to attract the reader’s attention; use subtitles to divide the information, as well as all kinds of visual resources: vignettes, photos, graphics, etc
  • Take care of the arrangement of the different elements that make up the email; seeking a good balance between images and texts
  • A newsletter must be visually very attractive; but also provide valuable and relevant content, with news of interest related to the niche or topic to be discussed
  • Whenever possible we should try to surprise the reader with curious news and sometimes, with a touch of humor


Use the right tools

Marketing automation platforms include powerful email marketing functionalities; such as predefined templates to create high-quality designs, customer segmentation, linking with the company’s CRM, lead nurturing and workflow techniques, or incorporating call-to-action buttons ( CTA).


Monitor your email marketing campaign

Finally, the impact of the email marketing campaign must be monitored. To do this, data such as:

Percentage of open clicks and reading time 

In addition to knowing how many users end up opening our emails; we must also determine the interest that readers show about our campaigns and the time they spend interacting with them.


Media used

Another important piece of information; is to know from what medium (smartphone, tablet, PC, laptop, and even type of browser) our potential clients consult emails.


Content analysis

In this way, we can know which links, buttons, or images have received the most clicks and, therefore, more interaction.


The purpose of summarizing all this information is to have information of great value to improve our email marketing campaigns; especially if the results we are achieving are below our expectations.

3 big copywriting tips to bring in customers


If you offer your products or services online through a website or electronic commerce; You may have noticed that good design is not enough to sell. Currently, in the world of sales, marketing techniques are constantly innovating, and copywriting is one of them. 


In other words, this type of redaction is the art of persuasion in writing, where the message takes care of both form and technique, as well as aesthetics.


Therefore, copywriting is not just about writing but about doing it with a very specific intention and objective. So you shouldn’t confuse it with content marketing or just content creation. Remember, this does not mean that you are going to use false advertising, it is only to attract customers with a precise message.


Here are 3 great copywriting tips to learn how to attract more customers.


Know your target audience 

This is the first tip you should take into account when doing good copywriting. It is important to know as much as possible about your target audience. The more details you have about your potential readers is better. Generally speaking, that means understanding your audience’s fears and desires. It also requires an overview of demographic information and other stuff.


You should ask yourself a series of questions such as is your potential client male or female? How old is your audience? In what way do they speak? These questions and answers will help you with your copywriting; it will also help you implement warm and comforting language for the reader.


Copywriting requires you to choose your words carefully

This means that you should not only use sweet and nonsensical words, but you must be consistent and persuasive. The main thing is not to stop being yourself or try to be someone else; Copywriting is about being honest and authentic to earn the trust of customers.


In general, people are bothered by insincerity and are much more likely to respond positively to a brand that communicates in a normal direction than to someone who does not provide valuable content.


You should be as specific as possible so that your entire audience understands what you are saying. It is also well known that nobody likes to be made fun of or to be believed to be ignorant of the subject.


Besides, you should also choose a good structure for your writing. On a structural level, some methods can help you present your writing most persuasively without overstepping the line of what not to do. 


Some of these structural formulas are AIDA: Action, Interest, Desire, Action. The 4 Ps: Product, Price, Place, Promotion. AND QUEST: Qualify, Understand, Educate, Stimulate, Transition (attributed to Michael Fortin)


Use copywriting to establish the call to action

Introducing certain phrases of Call To Action make the reader manifest more dynamically, for this, you can use phrases such as “run and subscribe”, “enter and find out more”, among others.


These are calls to action that produce intentions in the audience that make a direct impression. The CTA should be short, crisp, and direct, and should not leave room for misinterpretation.