Marketing tools, how can they help you?

Marketing tools

The effectiveness of a marketing team is not only determined by the talent of its components, but also by their productivity, this is achieved using the best marketing tools, some are even essential for the success of a business.

 

Thus, more and more companies are looking to marketing for an option to generate more business opportunities. For this reason; it is necessary to make the processes carried out more agile, such as content production, lead generation, relationship with potential customers, etc. Using various marketing tools.

In consecuense, this increases the demand for the use of tools: they are included to automate many manual tasks that take time to execute and make it difficult to prioritize more strategic activities.

 

All in one marketing tools

All-in-one tools within marketing are platforms that allow you to manage and automate various business strategies from the same interface. Thanks to these tools; we have a large part of the information necessary for our business located in the same place and we do not have to go from platform to platform for each situation or strategy.

 

Also, many of these tools help with tasks such as lead management; email chain scheduling, analytics, content creation, or even social media management. Their main strength is that they allow us to have an overview of how our marketing strategy is working without losing a detailed view of user interactions with our content. Many of these tools incorporate adapted versions of typical sales CRMs, making it easy to track individual users.

 

Marketing tools for automation

Marketing automation tools involve many functionalities, such as Landing Pages, Email Marketing, and email automation flows. This facilitates and extends the management of leads and drives the creation of sales funnels.

 

Equally, this means that it becomes an increase in the volume of more prepared leads that will be sent for sales and it also means improvements in the productivity of the marketing team; as the process can be automated through predetermined triggers.

 

Email marketing tool

Email Marketing is one of the main customer relationship channels. After the visitor has the first contact with your company and becomes Lead, it is through Email Marketing that you communicate with him and offer him more content until he is ready to speak with the sales team.

 

For this reason, it is important to use a marketing tool to automate emails and everything that has to do with sales via email.

 

Marketing tool for creating landing pages

First, landing pages are those that are intended to receive visitors and convert them into Leads. After that conversion, the visitor becomes a contact or business opportunity.

 

Through landing pages; we offer relevant materials or other offers to convince the visitor to register their data; such as name, email, telephone number, and company. In this way, it is possible to establish a relationship with the Lead, get to know them more, and send them content, as required by their needs.

 

Content Marketing Platform

These tools; can greatly optimize the process since they allow everything from blog management to creating demands for the production of publications, saving time, and increasing efficiency.

 

Marketing tool for SEO

Marketing tools for SEO (Search Engine Optimization) are intended to help companies improve their position in search engines such as Google. These tools have many functions; such as keyword research, site optimization through plugins and analytics, etc.

 

Analytics tool

Through the use of analytics platforms; you can measure the results of your online actions so that you can obtain the best data from your business. Among the advantages of using this type of marketing tool; is the evaluation and understanding of the interest of the visitors on the site.

 

In this way; it is possible to measure the return on investment (ROI) of the actions carried out; and detect which actions and strategies produce more results to attract the attention of the public.

 

Marketing tool for Social Media

The marketing tools for social media help in the optimization of the actions on the various social platforms. These tools stimulate productivity growth through the pre-scheduling of posts and allow you to track brand mentions; assess interest and reactions to content and fan base.

How to discover your Buyer Persona (Avatar)

Buyer persona

Developing a profile on your different types of customers is critical to establishing an effective marketing strategy. However, defining your various customer models or creating your buyer persona can be complex if you don’t have the necessary knowledge and practice. Here is everything you need to know about it.

What is a buyer persona?

A buyer persona (also known as a “customer avatar”) is a fictitious person who represents the ideal customer of a particular company. In other words, a buyer persona is an archetype of the ideal customer of a service or product. It takes into account specific sociodemographic data and information on aspects such as your online, personal, professional behavior, and the relationship with the company that offers this product or service.

 

Thus, One of the most common reasons why many businesses do not get a regular and constant influx of clients is because they do not know an ideal potential client. You must know that you cannot launch a service or product if you are not clear about the profile of your buyers. 

 

So, knowing and understanding for sure what the needs of those who are going to buy your product are is essential to optimize their results. To do this, what you have to do is create a unique ideal client profile or better known as an avatar.

Why create an avatar?

Creating an avatar implies having a clear and real idea of ​​who your potential customers are, what they are interested in, and what they are looking for. With this information, you can develop the tools to design the best website, better content strategies, and design or redesign your products or services to meet the needs of your customer. 

 

So, the more accurate your avatar of a buyer persona, the better you can get to know your customers, their weaknesses, fears, and needs. This way you can provide more precise solutions.

 

Now, we will make the profile of your buyer persona avatar guided by the following form:

 

First of all, we will start with demographic questions…

 

  • Name
  • Age
  • Civil status
  • Education degree
  • Job role
  • Annual income

 

Now, we will establish the personal side of the buyer persona…

  • What needs to be happy?
  • What does when they are not at work?
  • Like to spend money on?
  • Where does that person spend more time? At home or work?
  • That person is influenced by what kind of people?

 

Next, we will establish the behavior of the buyer persona online…

  • How long does that person spend on the Internet?
  • What devices does the person use to connect to social networks?
  • In which social network does that person spend the most time? Is it the person’s favorite?
  • What kind of content does that person like to read?
  • Where does the person look for information?
  • What brands does that person follow on social media?
  • What are the person’s favorite online influencers?
  • At what time does that person spend the most time on the internet?

 

Finally, we will talk about the social behavior of that buyer persona…

  • Problems do the person need to solve in his work
  • The greatest responsibility at work
  • Skills do that person need to be happy at work
  • The greatest influence at work level
  • Job aspirations do that person have

 

 

3 Simple Copywriting Secrets to Bring in Customers

Copywriting

If you offer your products or services online through a website or e-commerce platform, you may have noticed that good design only goes so far. Marketing techniques are constantly being changed and innovated, and copywriting is an essential part of that process. 

This type of purposeful marketing is the art of persuasion in writing. You take the message you wish to deliver to potential customers and tailor it to have the proper form, function, and aesthetic. 

Therefore, copywriting is not just writing, but writing with very specific intentions. You shouldn’t confuse it with content marketing or content creation, though. Like with content creation, you aren’t going to use any sort of false advertising. Instead, you are going to focus the content into the precise message you wish to use to attract customers. 

Here are 3 great copywriting tips to attract more customers and boost your company’s sales!

Know your target audience for better copywriting

This is the first step to any good copywriting. You already know everything there is to know about your product and services, so now you need to know your target audience. The more details you have about your potential readers, the better. In a broader sense, that means understanding how your audience connects to your business. It also help to have an overview of demographics information. This process can be a little more streamlined if you are already using lead funnels on your platform. If not, you should definitely implement this priceless process. 

Ask yourself a series of questions, such as: Is your potential client male or female? How old is your target audience? In what ways do they speak? Answers to these questions will help jumpstart your copywriting. It will also help you bring warm, inviting language to your reader.

Word choice is everything when copywriting

The key to good copywriting is consistency. Your goal is to always be honest and authentic. Never try to be someone else. Copywriting should help earn your customers’ trust. Whether you choose to use formal language, or something more “fun”, the main goal is to be consistent, authentic, and persuasive!

In general, people are bothered by insincerity, and are quick to pick up on it. They are much more likely to respond positively to a brand that communicates in a clear, honest way, rather than to someone who does not provide an authentic experience. You should be as specific as possible so that your entire audience understands what you are saying. No one wants to feel ignorant on a subject, or like they are being talked down to. It is important to know your audience (as we learned in the previous section).

On a structural level, some methods can help you present your writing most persuasively without overstepping those lines. Good structure can really tie your message together in a neat and memorable way. Some of these structural formulas are AIDA: Action, Interest, Desire, Action, The 4 Ps: Product, Price, Place, Promotion, and QUEST: Qualify, Understand, Educate, Stimulate, Transition (attributed to Michael Fortin)

Establish a “call to action”

Introducing certain “call to action” phrases (known as a CTA) make the reader manifest more dynamically. For this, you can use phrases such as “run and subscribe” or “enter and find out more” to lead them closer to the desired outcome.

Your CTA should make a direct impression on your customers that produce intentional actions. The CTA should be short, sweet, and to the point. They should not leave room for misinterpretation.

Going forward, you can apply these 3 simple copywriting secrets as you learn more about your customers. Study other effective websites, and stay up to date on all the latest marketing and sales trends to ensure you are two steps ahead of the competition!