Online sale: Know the advantages of using it

Online Sale

More and more people have started into an online sale before setting up a physical store. This is due to the minimum risk and investment involved in online sales and its massive reach along with social networks. In this way, we can start by making ourselves known and getting to know the customer before assuming the expenses of a traditional (street) store.

 

Thus, online sales should be considered by companies as an opportunity, a means within their reach to improve the business, since they add value to the product and enhance the position of the company. Therefore, whatever your business through the Internet, electronic commerce is the best option to reach customers from all over the world.

 

Do you know all the advantages of online sales? Discover them below.

 

You reduce costs

To implement online sales, you don’t need to have all your products presented in a physical space. In fact, different companies operate on the Internet in which they only show all their inventory through their electronic commerce.

 

This means that you will not only save by not needing to rent or buy a place but also, you will reduce costs in everything that this implies such as electricity, Internet, etc. Likewise, if you want to have a physical store so that customers have a space to observe your products, it doesn’t need to be large. In either case, you will be reducing your costs.

 

Sell ​​anywhere in the world

With online sales, it is possible to put your products on sale anywhere in the world. Thus, people will not need to travel to where you are to see what you offer.

 

Also, all kinds of geographical and linguistic barriers are thus eliminated. Your e-commerce translated into different languages ​​will allow users to buy on your website from different countries.

 

It will be available at all times

This means that an online sale can be made by any customer 24 hours a day, 365 days a year. Regardless of when the need to purchase your products arises, or if they are in another part of the world with a different time zone.

 

Therefore, it is important to always have an online sales platform, and not only for certain times of the year.

 

Customer loyalty

Knowing the behavior of your customers when buying, the times they have placed an order in your online store, etc., you can build loyalty by offering exclusive discounts or campaigns aimed at their specific needs.

 

This will have a positive impact on the business. That is why, and now more than ever, it is essential to offer a good user experience when it comes to building customer loyalty.

 

Receive feedback on your products

The online store will allow you to receive feedback so that you can implement improvements in your business. All this, through star ratings, with the possibility of leaving comments, etc.

 

Besides, the customer will feel heard after their purchase. There is no better way to thank him for the confidence in purchasing your company’s products. What’s more, if you offer quality, you will have nothing to worry about. Enabling a direct channel where others can see what they can expect from a certain acquired asset is a great public exercise of trust in your business and the online sale you offer.

Infallible tricks to improve SEO positioning

SEO Positioning

Having a good SEO positioning and appearing in the first results of the Google search engine is the dream of any business with an Internet presence. However, this is not something that can be achieved overnight, as it is a process that requires constant work, continuous optimization, and periodic adaptation to algorithm changes.

 

Still, many SEO positioning tricks will help you increase and improve your website traffic faster.

 

Although it does not mean that we are talking about cheating techniques or anything like that. If that’s what you want, Google will have a penalty waiting for you at any time. So if you are one of those who like things on the right side, here are some tips that will be of great help to position yourself and be more visible on the internet.

 

How to do good SEO positioning?

Before we start, you must understand that no matter how many tricks you apply, if you do not have a basic strategy, you will not achieve optimal results.

 

#1 Take maximum care of the user experience

User experience is the perception that a person has about your website after having interacted with it. And what does this have to do with SEO? A lot. Google wants to position websites that have the highest quality content. 

 

But how do you know those are? Among other things, monitoring metrics that precisely measure whether the user experience has been good or bad. These metrics can be the time of permanence, bounce rate, pogo-sticking, etc.

 

It is as simple as when you enter a web page but you cannot find what you are looking for, so the second you leave, which makes your user experience bad, so Google understands that the contents of that web are not good.

 

On the other hand, if you enter a website that does give you what you are looking for, it explains it well, offers you additional information, etc. Google will positively value that web page, which is what you need primarily in your SEO positioning.

 

#2 Use the power of long-tails

In SEO positioning everything is born from keywords, so before any action, the first thing to do is see which are the most interesting keywords in your niche, and within that study, you must take into account the long tails.

 

Longtails or long-tail keywords are precisely that, longer keywords. For example, a short keyword would be “content marketing”, while a long tail would be “content marketing for beginners.”

 

#3 Have a good content strategy

In general, Google likes websites that constantly create and update content. In the end, so today it is very important that within your visibility strategy you have a blog.

 

Also, you should know that although advertising is a great way to gain visits, it is essential that you complement it with an organic way of capturing because as everyone knows, SEO is 10 times cheaper than SEM.

 

#4 Get organized with a calendar

Having a content marketing strategy is not writing for the sake of writing, but attracting potential customers to our page so that they end up becoming customers. That is why before writing you have to be clear about who your ideal client is and what worries them, what keywords are the ones that will attract your ideal client, and with this, create a publication calendar with which you must have planned all the content to create.

 

#5 Optimize the title and meta description

This is concerning all the pages of your website, not just your posts. As you should already know, the title is a very important positioning factor and the meta description directly affects another positioning point such as CTR.

 

That is why you must optimize these two elements taking into account that you have to include the keyword to attack in the title, you must make them striking to get the user’s click, put the keyword in the description because it will appear in bold and will also attract attention visually, etc.

The most effective types of content marketing

Content Marketing

Content marketing is a strategy that has proven to be one of the most effective if your goal is to get potential customers and retain the ones you already have.

 

Thus, content marketing attracts numerous benefits for your company. However, to achieve them requires a previously worked strategy and the need to be creative when choosing the type you will use. Therefore, planning is one of the key aspects of this type of campaign.

 

In the same way, content marketing serves to attract users who may be interested in your products or services at the same time that it helps you create an appropriate brand image based on the generation of your own valuable content.

 

Now, you want to know the most valuable and effective types of content marketing to generate income?

 

Posts

The Post, to date, are the primary method within a content marketing plan. Its use is because it is only about writing.

 

Regardless of whether your writing is perfect or not, unlike other types of publications, this type of content marketing should not pose any problem. You can write what you want but above all, what your target audience needs to read. Besides, you can combine it with other media such as images, videos, and many others.

 

Infographics

If you are one of those who do not like to write very much and you are more inclined towards graphics, then infographics are your ideal type of content marketing. People increasingly consume more information at the graphic level. Therefore, it is not surprising that this type of publication has become a very useful tool for creating content.

 

A clear example of this is those people who do not have time to read an entire article and who could use an infographic that summarizes all the content.

 

Videos

Video is one of the newest types of content marketing and the one that is having the most boom in the digital world. It is not for nothing, many digital marketing experts confirm that video is going to have more and more relevance in the digital world, so it is not surprising to see that there is more and more information in videos, as well as written.

 

Podcast

In general terms, podcasts are audio recordings that are available on the internet so that anyone can listen to them whenever and wherever they want. Likewise, it can be downloaded which makes it even easier to consume.

 

Also, it is another of the types of content marketing that has emerged due to the little time (and attention) that people have to read an entire post.

 

Webinars

These are live lectures that are often used to teach or inform something. It is a great marketing strategy to make content since it denotes a lot of professionalism.

 

Likewise, these types of conferences are usually well prepared and accompanied by good slides, which can help you better convey the information you want your audience to know. The most suitable thing is that it is useful content, but you can also talk about your new product/service or a new launch campaign.

 

Online courses

Taking online courses is one of the most widely used types of content marketing today, as well as others that take much more effort.

 

So, many of these online courses are carried out through videos where a person explains a specific topic, shows what they are doing on their computer, or also through slides in which a speaker explains while passing one after another.

Why using landing pages to catch leads

Landing pages

Before you know the main reasons to use landing pages, you must first know what they are.

 

A landing page is a web page created solely to convert the visitor that comes from a specific marketing and communication campaign. This means, attract potential users and customers interested in our ad, our brand, our products, or our services.

 

Likewise, to convert the users who visit that page into leads, it is essential that the content is useful for the user and that the design is attractive. The purpose is to obtain the user’s data, generally through a contact form. They can be created for specific actions or campaigns such as: attracting customers interested in a product or service, registering for an event, downloading an ebook, among others.

 

Next, know the most important reasons why you should use a landing page as part of your marketing strategy.

 

Conversion rate increase with landing pages

We understand that with a conversion we seek specific objectives: obtain contact information, sell a product, subscribe to a newsletter, etc. Landing pages help you convert visitors into opportunities, but you must bear in mind that they alone will not do all the work. In them, they should have forms, CTAs, and good materials that are relevant to your ideal audience.

 

Get information from your leads

This information helps to pre-qualify people who requested quotes on your website or, in the case of people who downloaded materials from your website, you can get information from that person and if you use a digital marketing automation tool, you can monitor the person on your website.

 

Gives you credibility with landing pages

Your landing pages make you have credibility with those who visit them and that is because you are building value, showing that you understand the matter.

 

The moment you build value with your visitors, you automatically increase your chances of that visitor becoming a lead or even a business opportunity for your company. Of course, this only happens if you are really offering your visitors something that really has value to them.

 

Segment your audience

Segmenting your customer database helps you target specific audiences through personalized campaigns. If you have a foundation that is grounded in a particular offer, such as an ebook or a discount, your landing page can serve as a built-in targeting device, allowing you to effectively nurture these prospects in the future.

 

Landing pages are quick to implement

You can implement landing pages quickly, which allows you a lot of agility to generate campaigns. To achieve this, you need: Define your main objective, think about what you want to communicate and to whom, and prepare copies and images or videos.

 

Landing pages are a place to post all your offers

Marketing offers and landing pages go hand in hand. Without being hosted behind a landing page, those offers won’t achieve any change in lead generation. Besides, its landing pages need the user to “pay” to download their information by filling in their contact details and thus starting their sales process.

 

Provide material for other marketing channels

A successful digital strategy relies heavily on content. In this sense, landing pages are a great addition to your marketing team’s content arsenal as they can be shared on social media, used as a hook for your email shipments, linked to digital advertising, or even found by search organic.

Marketing channels that you should always keep in mind

Marketing channels

The highest cost for an online store or any other website is the one destined to attract its customers, therefore, we offer you a list of marketing channels with which you can attract traffic to your online store.

 

Below you will be able to know in detail the digital marketing channels that are essential in e-commerce:

 

More effective marketing channels

Search engine marketing

To position your online store in any search engine, you can choose two different ways: organic (SEO) or pay (SEM). In general terms, the objective that you intend to achieve by investing in these strategies is to make your online business appear in the top positions of the search engine, attract the consumer and finally buy from your store.

 

SEO

This marketing channel is one of the best solutions to grow your business, but it requires more time and effort and its results are medium and long-term. Also, it demands constant effort and research since the search algorithms of Google and others are always changing.

 

Likewise, once you start to see the results of good SEO, quickly become one of your most profitable channels.

 

SEM

One of the fastest ways to grow your e-commerce is SEM, or also called Search Engine Marketing. 

 

The function that these campaigns fulfill is that your ads appear in the search engines among the first results. In the past, in Google Ads, you could view the position where your ad appeared. However, now Google determined that it was not important if you appeared first, second, or third, since this did not directly influence the CTR (Click Through Rate).

 

The SEM channel includes multiple possibilities to grow your e-commerce, it only depends on you to choose what best suits your needs and those of your business. Besides, it is one of the most effective marketing channels, since the ads are always shown to people who are looking for something related to your site.

 

Social Media Marketing

These are all the strategies that are carried out through the different social media that aim to increase the traffic of an online business. However, when talking about Social Media, let’s think that it is only about social networks, it also involves other media such as YouTube and blogs.

 

Thus, this marketing channel implies a new form of communication, where the relationship that is generated with our clients or followers is closer. The user fulfills a different role than the one they develop on other platforms, that is, they become a participant in the generation of content that is published.

 

Email Marketing

If you have an online store, you must have a segment where Internet users can subscribe to a newsletter. This will help you create a subscriber base to which you can send information every certain time. Also, you can use this database to create customer lists on any advertising platform. Likewise, email marketing is also one of the channels that greatly helps customer loyalty.

 

Banners and Display

Another effective marketing channel to attract traffic to our online store is Display advertising. In these campaigns, elements such as images, texts, or videos are used to attract the attention of the Internet user, and that he ends up clicking, for example, on a banner, pop-up, or video.

 

One of the objectives for which companies tend to carry out this type of online campaign is the notoriety and perception that they want to improve from the consumer about their brand.