What Is The Difference Between Branding And Marketing?

Branding and Marketing

When running a business, how do you put yourself out there? That, is marketing. On the same, who are you? What is your identity? That, is branding. These are two different things but with so many similarities that they end up confusing people. They are similar and connected, but they are different. Let’s jump in and get a better understanding of marketing and branding.


Marketing your brand means utilizing specific tools to help you deliver the message of the brand. Just like your products and services change, marketing continually changes and evolves. Marketing uses tools and techniques to make people aware of your products and services.

Marketing is direct and specific. It is geared towards specific sectors of a target audience while supporting your brand’s core message and values. Unlike branding, marketing is broad. It can be a mix of photos, videos, text, keywords, graphs, and charts. It is performed online or offline using different methods.

In simpler terms, marketing is the tools, techniques and actions you take as a brand to connect with clients to get them to purchase your products or services. It is a set of defined tools, strategies, and processes that actively promote your products and services.


Branding is the process of shaping your business’ identity. Branding is who you are as a business. It identifies you as a business and sets you apart from others. Creating a brand identity gives your business character and provides a narrative of what your business offers, where it leads, and why you do it.

Branding is a more internalized marketing practice. It is a set of brand expressions that attracts and nurtures a target audience to become and remain customers. Branding expresses everything your brand is all about, from the differentiation strategies to the personality and purpose of the brand. It can be visual or verbal.

Contrary to what most people think, branding isn’t about your logo or logo design. This is a simple part of the entire branding process. Branding is marketing in itself. It is a marketing practice to actively shape your brand. With branding, you define who you are as a business or company.

Marketing is used by a business to promote a product or service, while branding is used to shape a brand and identify who you are. As a company, you need to have strategies for both marketing and branding, and they must have a different set of goals and results.

Contact us to get your branding and marketing in place!

How Lead Generation Can Help Your Business

People today have changed the way they buy products and services. Flashy advertisements no longer easily attract customers. A few years back, commercials and aggressive sales pitch were so effective. Today, quality content is becoming much more important when it comes to engaging clients. The buying process is also changing. Marketers today must come up with different ways to reach their buyers and have to get creative. Marketers today have to learn how to build relationships with customers. Lead generation is the main key to any successful business today. But how does it work?

Targets Desired Customers

With lead generation, your business can easily target desired customers at different locations. It can also collect important information about their preferences, needs, and prospects. With this, your business can tailor the value of your products and services to meet their needs and interests. However, this is not only about the number of leads but the quality of these leads. With lead generation, you target customers who are your qualified prospects as a business.

Currently, businesses are depending heavily on lead generation. It’s what enables websites of different businesses to generate more traffic. However, it’s not enough to generate traffic only. It’s also necessary to convert these visitors. While there are different ways you can generate leads, never lose sight on getting visitors. All efforts must be focused on converting website or app visitors into purchasing customers.

Generating Brand Awareness

How well is your brand known within the defined markets? This measure is what we call brand awareness. The more people who’ve heard and know your brand, the stronger your reputation. This makes your profit potential even greater. With lead generation, you get to educate people in your specific target market about your product, creating the opportunity for ‘word of mouth’.

Cheaper than other advertisements

Advertising is a requirement for any successful business. However, it is paramount that companies select the most effective marketing strategies that are cost effective and produce even better results. This option is offered by lead generation.

Business growth is all about finding new clients, making them happy, and making them stay. No business can get customers with no leads. That’s why lead generation is an important thing in this digital age. Without online lead generation, you have no leads and therefore no customers.