Why UX Design Matters For Your Business

UX Design: What It Is & Why You Need It

User experience (UX) is the design process that creates a desired experience for users of a product, website, app, etc. by examining the entire customer experience journey and how users interact with the design. By understanding your user’s needs throughout the entire customer journey, you can develop a design that meets or exceeds those needs while creating a positive customer experience.

As a business owner, it’s important to have an understanding of UX design so that you can create a user-friendly experience for your visitors. In this blog post, we’ll outline the definition of UX design, why it’s so important for website design, and provide tips on how to improve user experience on your website.

What is UX Design?

User experience design is a field that focuses on designing user experiences for digital products, and sometimes physical products. But in this case, let’s focus on digital products. This means that the designer is responsible for everything from site layout and user interface to product flow and interaction design. It’s important to note that good UX design is not just about making a product look pretty – it has to be user-friendly, intuitive, and satisfying to use. This is why UX design is essential for long-term success.

Why is it Important for Websites?

It can help to create a positive interaction between users and the website, which increases website visitors and leads to better business outcomes. Some of the main benefits include

  • reducing bounce rates (a measure of how likely people are to leave a website after visiting)
  • improving site ranking
  • boosting conversion rates

So, if you’re looking to design a website that is user-friendly and helps your business achieve its objectives, then UX design is an important skill to consider.

How to Improve User Experience on Your Website

User experience is key. If your website or app isn’t user-friendly, customers will quickly lose interest and move on. That’s why it’s essential to invest in good UX design – it can help improve the user experience on your website or app in a variety of ways. For example, by making sure things are organized effectively, intuitively and on-brand. This will help customers find what they’re looking for quickly and smoothly, making them happy in the process. Good user experience is the key to encouraging customers to come back again and again, reinforcing your brand and increasing revenue. So, don’t wait – invest in good UX today and see the positive impacts it has on your business!

How it Impacts Your Business

UX design is a field that focuses on designing user interfaces that are easy to use and understand. This is essential for businesses as it helps customers achieve their goals faster and with less hassle. Poorly designed user interfaces can frustrate customers, leading to negative customer reviews and lost sales. By investing in good UX design, you’ll not only improve the experience of your users, but also boost your bottom line!


The world is becoming increasingly digital and mobile, meaning that user experience design plays an even greater role in the design and development of products and services. UX design encompasses all aspects of the design process, from understanding the user’s needs to developing prototypes based on these needs to testing these prototypes with users and making necessary changes. This process can help businesses improve customer satisfaction rates by creating exceptional products.

Contact us to start improving your website’s user experience today!

SEO Audit Checklist

SEO is one of the most important aspects of online marketing. It can be the difference between a website that is successful and one that is not. An SEO audit checklist can help you ensure that your website is as SEO friendly as possible.

This SEO audit checklist will help you ensure that your website is as SEO friendly as possible:

  • Create an action plan
  • Perform a site analysis
  • Evaluate the site’s link profile
  • Analyse your competitors
  • Add to your action plans depending on your findings
  • Implement the action plan
  • Monitor your results

Let’s take an in-depth look at each of these factors.

SEO Audit Checklist Action Plan

Your plan should include specific steps that you will take to improve your SEO ranking. For example:

  • Evaluate your website’s SEO
  • Identify your key SEO ranking factors

After you completed your evaluation through your SEO audit checklist, you can identify which areas need improvement. Once you know your SEO ranking factors, you can start working on improving them.

Some common SEO ranking factors include:

– The quality of your website’s content

– The structure of your website

– The keywords you are targeting

– The links to your website

– Your website’s social media presence

Site Analysis

One of the most important steps in your SEO audit checklist is to perform site analysis. Otherwise, you don’t have a starting point from which to work. To perform a site analysis, you’ll need to examine the website’s structure, content, and on-page SEO factors. The structure of a website refers to its layout and how the pages are interconnected. You should look for any areas that need improvement and make changes where necessary.

The content of a website is also important for SEO. You’ll want to make sure the content is high quality, keyword-rich, and relevant to your target audience. On-page SEO factors are also important, and you should optimize your pages for maximum search engine visibility.

Link Profile

Next on your SEO audit checklist you should evaluate the site’s link profile. Are the links coming in from high quality websites? Are there too many low-quality links? If so, you may need to work on building more high-quality links.

To get more high-quality links, you can:

-Submit your site to directories

-Reach out to other websites and ask for links

-Write guest posts on other blogs

-Create infographics and post them on other websites

-Do interviews with influencers in your industry

If you have too many low-quality links, you may need to disavow them. This is a process where you tell Google to ignore certain links. To do this, you will need to submit a list of links to Google.

Competitor Analysis

The next step on your SEO audit checklist is to analyse your competitors. What are they doing that you are not? How can you improve your SEO efforts to compete with them?

When doing your competitor analysis, it’s important to look at what they are doing well and try to emulate that. However, you should also focus on their weaknesses and try to take advantage of those. Additionally, you should keep track of any changes they make so that you can adapt your SEO strategy as needed.

SEO Audit Checklist Monitoring

Evaluation is only the first step because one of the most critical steps is monitoring SEO progress. Try to answer the following questions during your SEO audit:

– How frequently are you publishing new content?

– What is your average keyword ranking?

– Do you have any broken links?

– Are all your pages being indexed by Google?

By tracking your progress, you can identify what SEO tactics are working and which ones need to be improved. An SEO audit should be conducted on a regular basis, at least once every quarter, to ensure that your website is always optimized for search engines.

An SEO audit can be complex and time consuming, but the effort is worth it for the improved visibility and organic search traffic they can bring. If you need help with your SEO audit checklist and action plan, contact H2M Solutions. They will be able to help you make the necessary changes to improve your website’s SEO and help you achieve better rankings in the search engines. Contact H2M Solutions today!

How to Create a Landing Page That Converts

Creating a landing page that converts is the best way to measure landing page success. It’s all about understanding your audience and giving them what they need. But before we dive into tips to help you with your landing page success, let’s look at a few facts.

What is a Landing Page?

landing page is a web page designed for a specific purpose, such as to capture leads or sell a product. It is usually separate from the main website and is often used to funnel visitors to the main website. The best landing pages are typically short and to the point. In recent times, video has become a popular addition to landing pages.

Where do You Start?

Creating a landing page is not difficult but creating one that converts is another story. It all starts with knowing your target audience. What are their needs? What are their wants? Once you understand this, you can create a landing page that resonates with them and speaks to their needs. Research is the key to success.

Five Tips for Success

There are a few key things that you need to keep in mind when creating a landing page, and these five tips – once you’ve done your research – will help you toward landing page success:

1. Keep it simple

Your page should be easy to navigate and understand. Be aware of too much information or other distractions that will keep your visitors from converting.

2. Use a clear call to action

Your call to action (CTA) is the most crucial part of your page. A call to action is an instruction to the reader that encourages them to take a specific action, such as ‘Buy Now,’ ‘Sign Up,’ or ‘Learn More.’

Your CTA should be clear and concise and stand out from the rest of the page. Use strong action verbs and ensure that your CTA is visible and easy to find.

3.  Match your offer to your audience

Success depends on your offer matching your visitors’ expectations when they click on your ad or link. For example, if you’re running a promotion on Facebook, be sure to mention it prominently on your page. You want visitors to feel safe and confident because they can find what they’re looking for.

4. Use compelling images and videos

Images and videos can be very effective as they grab attention and convey information visually. Use high-quality visuals that are relevant to your message and use them sparingly – too many images can be overwhelming. However, images and videos can be powerful tools for persuasion but ensure you use relevant and engaging ones.

5. Test, test, test!

Always test different aspects of your page to ensure conversion and to see what works best for your audience. Try different headlines, images, call-to-action buttons, and even different offers. Use A/B testing to compare two landing page versions and see which one performs better. Landing pages are never ‘done’ – you can always find improvements.

Landing Page Success: Increase Your Odds!

At H2M Solutions, we know what it takes to create an effective landing page that converts.

We create successful websites daily, and we’ve got the experience and expertise to create something that will work for your business. Contact us today for a friendly chat, and let’s get started!

Simplifying SEO

SEO is one of those things that can be quite complex and overwhelming for businesses just starting out. However, with a little guidance, it doesn’t have to be difficult at all. In fact, we can simplify SEO down to three key factors: keywords, links, and content.

Let’s look at each of these factors and how they can help your business’ website rank higher in search engine results pages (SERPs) – the long-winded way of saying SEO.

Simplify SEO with the Right Keywords

Keywords are the foundation of SEO. They are the terms and phrases that potential customers use when searching for products or services like yours. To rank for these keywords, you need to include them throughout your website’s content. This includes the titles and headings to the body text and even in the meta tags. Keywords are important for determining what your site is about and what people are searching for. When choosing keywords, make sure to target ones that are relevant to your business and have a good number of monthly searches.

However, even though we’re looking to simplify SEO, not all keywords are created equal. If your thoughts include the fact that singular keywords would be far too competitive, you’re right! Back in the early days of SEO, singular keywords – like many initial concepts – were considered best practice. Now, we’ve shifted to a focus on keyword phrases, or ‘long-tail’ keywords.

About Keyword Phrases (Long-Tail Keywords)

Keyword phrases are simply two or more keywords strung together. For example, ‘SEO tips’ and ‘how do I simplify SEO’ are keyword phrases.

When you target keyword phrases, you are more likely to get visitors who are actively searching for your product or service. If you target general terms, you will get a lot of traffic, but it may not be focused and you will have to work harder to convert that traffic into paying customers.

For example, if you have a website about basketball, it would be very difficult to rank for the keyword ‘basketball’. However, if you target the keyword phrase ‘how to play basketball’, you are more likely to get traffic from people who are looking for tips on how to improve their game.

Simplify SEO with the Correct Linking Strategy

Links are also important for SEO. When other websites link back to your site, it tells Google that your site is valuable and worth ranking higher in search results. There are many ways to get links back to your site, such as:

  • creating valuable content that others will want to share
  • participating in online communities related to your business
  • guest blogging on other sites


Finally, content is king when it comes to SEO. The more quality content you have on your website, the more likely people are to stick around and engage with you. This also helps improve your site’s ranking in search results. Be sure to target keywords throughout your content and use engaging headlines and visuals to keep people interested.

By focusing on these three key things, you can simplify SEO and help your business website rank higher in search engine results pages, getting more traffic and converting more leads into customers. However, if all this sounds like mumbo jumbo, we offer a variety of services at H2M Solutions to help businesses with their SEO, including keyword research, link building, and content marketing. Contact us today to learn more about how we can help you simplify SEO and improve your website’s ranking.

The Importance Of Online Reviews

We live in a digital world where even bricks-and-mortar businesses have an online presence. Now, like everything online, people also talk about businesses. You’d see online reviews through reactions on Twitter trends, Facebook pages, and even public listings like Trustpilot. Unfortunately, the content of those reactions matters.

According to BrightLocal statistics, 87% of consumers read online reviews about a business before committing their hard-earned money. Now, that figure will keep increasing, considering that tons of businesses are now moving shops online.

And even beyond the statistics, don’t you check reviews before buying a product? Say you don’t check reviews. But, you do ask your friend and family for recommendations before buying anything? 

Short answer: you want quality assurance and you want to know the legitimacy of the business. And, the only way you can know if a business or seller can offer you that is by reading or asking what others think of the provider. That reason right there is why online reviews are crucial to making sales and building a reputation for your business!

Here are more reasons why you should prioritize online reviews:

3 Reasons Your Business Needs Online Reviews

Increased Visibility

Online reviews are also crucial to SEO efforts. The more customers talk about you, the more your brand name and keywords will appear on SERPs. This particular benefit is instrumental for local SEO and reputation management. And, you can think of it as employing your customers’ feedback as preachers of your credibility.

Improved Customer Relation

In addition to SEO, online reviews also help you put forth your human side. They let you show your audience the identity behind all your branding. And believe this, your customers want you to reply and react to their comments about your business. After all, we are all humans, and we love to be seen, heard, and acknowledged.

Perhaps you ask, what would you gain from all that interaction?

Product Development

Whether positive or negative, every customer feedback is a potential product development focus. How so?

If your customer praises an aspect of your business, you can replicate the features for other services that you offer. On the other hand, if your audience left a poor review about your product, you’d know what aspect to improve or if such a product would need a complete overhaul.

Either way, online reviews will help you fine-tune your business to meet your customers’ tastes and get even more sales. Awesome, eh?

However, note that learning how to manage your reviews first is crucial. That’s how you can use the feedback to your advantage. The following tips can help you! 

How To Respond To Online Reviews – With Examples

Positive Online Reviews

Positive reviews are the easiest to manage and the best you can hope for to upscale your business. Now, when you get such feedback, here is how to reply:

  • Address the reviewer by their name,
  • Start with appreciation,
  • Address the review from the point the reviewer raised,
  • End the reply with a promotion offer – if you have any


Hi Jacob,

Thanks for your feedback. We’re glad that your business website now ranks on the first page of Google. Your patience made it all possible. By the way, we also offer GMB optimization as extras when you buy *3 of any of our services. Reach out to learn more about that offer!

Warm regards,

H2M Solutions

Negative Reviews

We understand that negative reviews are the last thing that you want for your business. But do you know they are not as disastrous as you think? In fact, you can turn them around as aids to convince your on-the-fence prospects. Here is how:

  • Remember to thank the customer even if you’re angry about his feedback,
  • Take responsibility for the shortcoming,
  • Make amends and take the conversation offline as fast as possible


Hi Jacob,

We appreciate your feedback. We apologize that your website still lags even after our speed optimization. We’ll run an audit now and fix the issue. If you have any further queries, kindly contact us at (555)555-1234.


H2M Solutions


Online reviews, either positive or negative, are crucial to the success of your business. They can help you assure your prospects of your credibility and gain more sales. However, ensure you learn to manage them well.