If you offer your products or services online through a website or electronic commerce; You may have noticed that good design is not enough to sell. Currently, in the world of sales, marketing techniques are constantly innovating, and copywriting is one of them.
In other words, this type of redaction is the art of persuasion in writing, where the message takes care of both form and technique, as well as aesthetics.
Therefore, copywriting is not just about writing but about doing it with a very specific intention and objective. So you shouldn’t confuse it with content marketing or just content creation. Remember, this does not mean that you are going to use false advertising, it is only to attract customers with a precise message.
Here are 3 great copywriting tips to learn how to attract more customers.
Know your target audience
This is the first tip you should take into account when doing good copywriting. It is important to know as much as possible about your target audience. The more details you have about your potential readers is better. Generally speaking, that means understanding your audience’s fears and desires. It also requires an overview of demographic information and other stuff.
You should ask yourself a series of questions such as is your potential client male or female? How old is your audience? In what way do they speak? These questions and answers will help you with your copywriting; it will also help you implement warm and comforting language for the reader.
Copywriting requires you to choose your words carefully
This means that you should not only use sweet and nonsensical words, but you must be consistent and persuasive. The main thing is not to stop being yourself or try to be someone else; Copywriting is about being honest and authentic to earn the trust of customers.
In general, people are bothered by insincerity and are much more likely to respond positively to a brand that communicates in a normal direction than to someone who does not provide valuable content.
You should be as specific as possible so that your entire audience understands what you are saying. It is also well known that nobody likes to be made fun of or to be believed to be ignorant of the subject.
Besides, you should also choose a good structure for your writing. On a structural level, some methods can help you present your writing most persuasively without overstepping the line of what not to do.
Some of these structural formulas are AIDA: Action, Interest, Desire, Action. The 4 Ps: Product, Price, Place, Promotion. AND QUEST: Qualify, Understand, Educate, Stimulate, Transition (attributed to Michael Fortin)
Use copywriting to establish the call to action
Introducing certain phrases of Call To Action make the reader manifest more dynamically, for this, you can use phrases such as “run and subscribe”, “enter and find out more”, among others.
These are calls to action that produce intentions in the audience that make a direct impression. The CTA should be short, crisp, and direct, and should not leave room for misinterpretation.