Finding Your Target Market

target market

Finding your target audience is difficult. Many businesses make the assumption that their product and services are suitable for everyone. A strategic marketing plan should be specific to your target audience. It is more accessible to concentrate on the target audience, locating your customer demographic, and figuring out which tool will best attract them. 

The following steps will help you identify your target market; 

Steps to identify your target market

Determining your Demographics 

Everybody does not need your product or services. You have to create a caricature of your ideal client. Young or old? Conservative or liberal? You should also be in a position to figure out their economic bracket, level of education, and their interest in the product or service you are offering. Once these are defined, it becomes easier to focus your marketing strategy on those more interested in what you are offering. 

Determining your customers’ needs 

Once you have a clear idea of the type of person, you have to prioritize their specific needs according to what your business is offering. You need to identify the problem they face and why your product or service is the solution. Once you are in their shoes, you will efficiently address their concerns with your product. 

Determining how your customers find you 

In the current generation, there are different forms of communication, from texting to calling. Everybody will have a different receptive to the same modes of communication.  Based on your ideal customers, you may consider running print ads, Twitter ads in case your target market are millennials and via channels from which they will quickly get the information readily available.  

Assume your customers are mobile 

Due to the increase in the technological sector, more and more people are connecting with the world via mobile devices, whether it’s through reading news, communicating, or shopping online. If you want to reach a wider market audience, make sure always to include mobile advertisement.  

After determining your target market, here are ways to start marketing: 

  1. Publishing contents to all social media 
  1. Purchasing online ads 
  1. Making use of brand advocates 
  1. Co-marketing with similar brands 

Choosing your target market and then reaching out to grow your business takes time. It would help if you are persistent and engaged. The more you become authentic and the more engaging you are, the more your business will grow. 


H2M Solutions: The Best Option for All Your Marketing Needs

H2M Solutions

Marketing is a significant part of any business, and at H2M Solutions, we are aware of that. All your profits stem from your marketing efforts. That’s why you need the right fit for your marketing needs. This means a marketing company that resonates with your marketing goal.

Knowing the purpose of your marketing and understanding is vital. You also need a marketing solution to capture your target audience, keeping your customers at the forefront. With such efforts, you get to achieve the following in your marketing: 

  • Increase your visibility and presence 
  • Attract more customers from your target audience 
  • Get repeat business and close more sales
  • Make sure your marketing actually works 

Most of the businesses we’ve worked with cited some issues we saw as important to address. For example, H2M solutions focus on your entire business and not only the advertising. Marketing companies make the mistake of focusing on advertising, leaving the other parts of the business. 

Another advantage of having H2M solutions handle your marketing needs is technology. This is a marketing business that gives your business an automated system. The automated system is dedicated to your business and works even when you sleep. 

Top Tier H2M Marketing Solutions 

Businesses today don’t simply spend for the sake of it. Today, every business has to justify every coin they spend and show results for the same. H2M Solutions spends your marketing dollars marketing your business and shows the results for it.

All your marketing dollars are maximized, and you spend on marketing only on what works for your business. It is sometimes futile to employ a marketing strategy known to work for other business models but has never been successful for your business model. This means having measurable results for all marketing strategies such that you know what is working for you and maximize it. 

With H2M Solutions, you get all the freedom to do what you do best. You save on time and money that you would have spent on marketing. The business benefits from the latest marketing without you doing any of the learning. The success in our marketing strategies applies to all businesses.

H2M Solutions isn’t bound by any particular marketing platform, tool, or fad. Your business gets unlimited access to the best technology in marketing. The marketing tools used at H2M Solutions find the holes in your marketing efforts and helps maximize your profits. 

You can implement as numerous marketing strategies as possible. However, we all know that might not be the best for your business. It is expensive, and you spend a lot of time trying to figure out the strategies working for your business and the ones that are a waste of your money. Instead of dealing with all this, contact H2M Solutions and have your business soar.

The 5 Trends in PPC For 2021

Trends in PPC

Putting your opinion on the table about trends in PPC or another topic for the following year is always a challenge. Even in the case of technology, more so. As has been happening in these months of change and uncertainty, everything points to the fact that by 2021, the evolution of the COVID-19 pandemic will continue to set the social and economic rhythms at the global level.


The same happens in the online environment since it will be essential to be very attentive to adapt to the new needs of users.


Trends in PPC

#1 In 2021 Automation in PPC will take over

Machine Learning systems based on Artificial Intelligence applied to the management of our PPC advertising campaigns will play an even greater role throughout 2021.


It is not a secret that in response to the constant legislative revisions on the Data Privacy Policy, Google has implemented strategies such as the elimination of third-party cookies by 2022, or the constant decrease in the data of Ads that offered us regarding the evolution of our campaigns.


This fully affects the application of a PPC strategy based on this data that gives us an idea of ​​the behavior and interaction of users.


As a consequence of this new scenario in which Google imposes its rules and its control, the logical need arises for advertisers to seek a strategic alternative to put the game chips in the correct box and that this leads to an increase in ROI.


And this is where automation comes in. The use of automation tools for the management of our Ads campaigns is responsible for adjusting and applying the best strategy through audience segmentation, generation, and classification of new keywords, CTR prediction, and the creation of new ads. All fully automatic, thus being the first of the trends in PPC for this new year.


Besides, the use of Long-tail Keywords that can open so many opportunities concerning the scope of our campaigns, but whose classification and manual management is overwhelming, becomes a viable option with the use of automation tools.


# 2 local PPC on the rise

Another of the trends in PPC that have been generated since 2020 is the orientation of campaigns towards local businesses.


While recent years have been defined by global trade at the forefront of online shopping demands, the different mobility restrictions and general fear of products from abroad caused by the coronavirus, have led to searches related to “Available Near Me” products have exploded globally.


This creates an opportunity. Offers that appeal to a secure purchasing process for the customer will play to an advantage in the new terrain of general uncertainty that we do not know when it will change.


Every time we will find more information on the front line about, for example, the stock available according to the user’s location, updating of different purchase or service options, and even different offers for different stores.


# 3 The Buyer Persona experience will lead the way

To determine the success of our campaigns, the buyer persona is a crucial element, so in 2021, the trends in PPC will be based on the diversification and launch of multiple campaigns aimed at different audiences.


Now more than ever, it is essential to work the user experience well. Thus, proof of this is the establishment of Responsive Design as an essential feature in the design of any online experience. And is that currently, most of the user searches come from mobile devices.


But it will not only be important to work on the user experience at a visual level. Let’s not forget that after any purchase process, there is always a user with a need to cover. Need that often responds to a series of emotional issues that we must allude to with our advertisements. Currently, it does not work just to show the offer to the potential customer: you have to connect with them.


Therefore, we will find more and more creativity in the conception and writing of ad copy for Ads, with content that appeals to rational and emotional needs.


# 4 Video Marketing as an Ads format

Considering the importance of user experience, we cannot ignore the way that users consume different types of content and the benefits of each. It is not by chance, therefore, that video is gaining strength within Ads as trends in PPC.


Likewise, it has been shown that the audiovisual format connects better with users and helps them understand better and more quickly the qualities of the products and services offered. Also, the presence of video pieces increases the time that users spend on a web page since it generates trust towards the product.


Not to mention the fact that today, any average user can use their mobile device to create an audiovisual piece of more than worthy quality.


# 5 Diversified PPC strategy

Finally, but not least among the trends in PPC, there are diversified strategies, which have been intensified due to Covid-19.


In other words, the increase in online purchases derived from the quarantine periods and mobility restrictions has ended up breaking down a barrier of mistrust towards the digital environment that still dragged a good sector of the population.


So with this new influx of more technological users, many online platforms have made new avenues to exploit other avenues of monetization. Among them, their own Ads services.


Thus, it opens up the possibilities for advertisers to complement their Google Ads campaigns with other platforms in their PPC strategy.

What you take into consideration when making a web design

Web design

Many rules must be followed to create a good web design. The correct development of a web page must always be entrusted to expert hands since it is our business card, it is where our users and potential clients land when they look for us or when they look for our products. Therefore, you must take into account the advice that we give you below.


Tips for a good web design


This is probably the most important aspect of web design. Consistency refers to the web design of all pages having a common general structure. This implies, both the ease of navigation, as well as the colors, fonts, styles, and registers. 


All this says a lot about the image of a company. A good web design is the first step towards consistency. And careful work is necessary from the start.


Ease of navigation

Navigation and user experience are key pieces to take into account in a web design. The structure of the menus and the categorization of the content should ensure that the steps towards conversion are few and easy. Ideally, this process should never be longer than three steps. And the clearer it is, the better.


Therefore, it is recommended that you put yourself in the user’s shoes and detect those points that may confuse him or make him abandon the process.


The color of the links already visited

Something as simple as highlighting the links that the user has already visited is a good example of how to facilitate navigation. The clarity of a web page depends on the user knowing exactly where he is. What you are looking for, and above all, where you have not found it. Unnecessary repetition annoys.


Another important issue for web design is to distinguish internal links from external ones. The best way is to make external links open in new tabs so that the user is not invited to leave the page they were initially visiting.


Visual hierarchy

When a user lands on a website they do so looking for something specific and whether they find it will depend on the visual presentation of the page (web design). It is recommended that there is not too much text, since the information arrives much clearer when it is concise, well organized, and has visual support.


Alternatively, the grid allows easy organization of content so scrolling is vertical only.


Detect all errors on your page

Errors on a page can confuse the user, make it difficult for them to reach the content that interests them, or directly make them abandon it completely.


So having the page adapted to mobile devices, that there are no broken or expired links, that there are no writing errors, and that the multimedia content loads correctly seem obvious issues, but they are frequent problems in web design. Likewise, the loading time is decisive when it comes to making the user stay and commit to the page and its content.



When content is offered vertically, the time the user spends on the page increases, and the depth of scrolling also increases. It’s simple, because the more interest the content arouses, the lower the user will go.


Remember that scroll depth is also a metric used to measure user engagement and interest in the content of a page. Also, if the information is complete, your conversion probability increases.



The evolution of the mobile market is indisputable, and more users are browsing from mobile devices than from computers.


For this reason, we cannot stop insisting that web design is adapted and responsive to facilitate navigation. Google Analytics, like many other tools, offers data on the devices from which the page is accessed. With them, you can cover a greater range of users.

Why is it important to have a community manager?

Community Manager

This is one of the big questions that produce a great debate within the work team of every company in these times. 


Why is it important to have a Community Manager? Today companies of different sizes are included in their team of Community Managers, who are experts in charge of managing your brand throughout the Internet.


A Community Manager is a highly responsible professional capable of building and managing your online community, as well as managing the identity and image of your brand, establishing and maintaining firm and lasting relationships with your clients and your fans on the internet.


For all of this to happen in perfect harmony, the Community Manager must fully understand your company, your philosophy, your field of business, and establish communication objectives together with some departments.


After having carried out an analysis on the situation of your company, the moment comes when the Community Manager must choose which platforms are the ones that will help your company to generate a greater reputation, so that in this way you can generate more customers, as well as you also get closer to your customers.


Why should you have a Community Manager?

In essence, it is because this way you will be able to obtain the highest possible profitability, which makes this an essential part for your company or business to carry out good administration on your social networks, because it will always be up to date with the latest news, new technologies, creating quality content for your customers or users about your company and your commercial personality.


Likewise, the Community Manager is that digital nexus that unites your company with your clients or potential clients more directly, quickly, and on a day-to-day basis, generating a fluid dialogue and resolving doubts correctly and quickly.


A Community Manager is in charge of producing a bilateral chat with the user, as well as making their experience with your company personalized for each client, creating quality content to make the difference between your brand and that of your competitors.


In the same way, the Community Manager can increase the knowledge of current customers and potential customers, it also can become the ears of your company in the digital world, allowing you to collect feedback from your customers and use it to propose improvements. internal to your company.


What are the main functions that the Community Manager would perform?

The functions of this worker are capable of adapting to the strategies and needs of any company so that in this way you can get the most out of online tools and make your business grow and always remain on the agenda.


All these actions will make the image of your company improve and therefore be more visible, a simple example is when a user searches for a brand and does not find it in a short time, the opinion is usually not good, so it is essential to be Always a few steps from the client, being the Community Manager who is in charge of making the image that he receives about you is positive.


You must take into account that many more people will see you online than physically, therefore, the image that is transmitted must be the best face of your company. This translates into another advantage of having a Community Manager since this is in charge of multiplying your reach and reaching as many users as possible.


Besides, a Community Manager agency will manage the statistics and metrics of your company’s publications, this will allow you to obtain more information about the notoriety and position that your company has in the digital environment, therefore it is possible to act according to the information collected.

Know how to make a successful b2b sale

B2B sale

It’s no secret that selling to other businesses can be tricky. You simply won’t be successful if you don’t take B2B selling for what it is: a high-stakes game that requires a completely different approach than direct-to-consumer sales.


However, before knowing how to make a successful B2B sale, we must start by knowing its concept.


B2B sale, what is it?

In general terms, B2B sales is an acronym that refers to commercial transactions between companies (business to business), not directed to the end customer, but distributors, importers, and partners.


And, contrast, B2C sales refer to the set of commercial transactions and marketing strategies that a company establishes to attract its final consumers (business to consumer).


Strategies to achieve a successful B2B sale

Meet your quality contacts

In B2B sales, we know that not all the contacts of a company have the same possibility of buying from us. It is important to define which functions or jobs are the ones that really decide to purchase our product, as well as the phases of your purchase process.


In addition to this, you can establish other characteristics to complete the profile of your buyer or buyer persona, such as gender, age, marital status, place of residence, and hobbies.


Use inbound marketing

In inbound marketing, you are in charge of identifying your segments and attracting them through quality content, so that they are the ones who look for you. The idea is that they think of you when they are finally ready to make their purchase.


And when we talk about quality content, we are not referring only to texts. You can also attract them with a business event that offers them value and shows them, at the same time, the quality of your product or service, this is one of the most effective strategies of a B2B sale.


Offer a competitive deal

As in B2C commerce, in a B2B sale you must offer a competitive deal, through a positive shopping experience and agility in all your processes; Also, that you comply with the administrative and fiscal standards that your clients ask for.


Thus, it is important to highlight that with an administration or ERP system you will always have an advantage because it allows you:

  • Accept payments online
  • Manage your customer catalog
  • Offer an online self-billing portal
  • Comply with the addenda


At this point, you should review the platforms that offer specific benefits for marketers. A good management system makes it easy for you to control and continuously monitor your business clients.


Increase your customer satisfaction

To optimize your B2B sales, you need to measure and control the level of satisfaction expressed by your customers. Only then can you know their loyalty and identify where you should improve. Additionally, satisfied customers attract new prospects and opportunities.


Remember that loyalty is key in your sales strategy to companies, so you must contact your customers, at the times and through the means, they prefer: by phone, by chat, via email, personally, or even by social networks.


Focus on selling results

Just as you are not interested in products that do not help you with something, neither are others willing to hear from you if you do not tell them what needs you solve for them.


Therefore, focus on communicating the tangible results and objectives that you will help them achieve.


Use the metrics

To direct your efforts to the segments and channels that do pay off, your sales strategy must be guided by metrics. Some basic indicators are:


  • Average ticket: it is the value each customer spends on average on their purchases.
  • CAC or customer acquisition cost: it is the investment that you must make to acquire a customer, in general, and by channel.
  • Churn: refers to the loss of income or customers.

Social Selling: Everything you need to know

Social Selling

In an environment increasingly marked by the use of social networks, no one can escape its influence and power, nor can brands and businesses be oblivious to this trend. Thus, once we are implementing a social media plan, it is convenient to correctly optimize the presence of our brand in them, this is what we call Social Selling.


Specifically, what is Social Selling?

Social selling consists of using social tools to identify and create relationships with potential customers for the sale. The sales department uses the networks to add value to consumers, answering their questions and comments, and sharing content.


In the same way, social selling is suitable for both B2C and B2B brands, since in both cases customers carry out online research before purchasing.


Why should we carry out a Social Selling strategy?

As we have seen, today’s consumer is very informed. Before going to a store or making an online purchase, do a research process on the Internet. Look for prices and opinions.


Therefore, by applying Social Selling you increase the chances that the purchase process is effective since the messages that customers receive through the networks influence the perception they have about your company, thus increasing their trust towards it.


Of course, as long as those messages are coherent and have a logical strategy of recruitment and loyalty.


So, to attract our potential clients, we must become a benchmark in our sector and, for this, our content must be useful and add value to them. Ultimately, they must:

  • Answer your questions
  • Meet your needs
  • Guide them towards their goals


And, thus, differentiate ourselves from our competition.


How to do Social Selling?

Choose the most relevant social networks for your company

A very common mistake of any social selling strategy is launching into all the networks at the same time. But to know how to sell, the first thing you need to do is figure out where your audience is.


To choose the most appropriate social networks for your brand, you have to be very clear about your consumer profile and how it fits in with existing networks. For example, Pinterest is king when it comes to fashion and weddings, LinkedIn is the ideal place to promote B2B services, and Snapchat and Instagram are very popular with teenage audiences.


Twitter: Follow the correct accounts

Twitter tools are of great help when building your network. That’s why I recommend Followerwonk, which allows you to search for Twitter profiles by topics and keywords. Once you have obtained the list of users that interest you, you can follow them directly from Followerwonk with a single click.


Create your dream client list and follow them

Thanks to social selling, your dream clients are at your fingertips. You can make a list of 10-20 companies you would love to collaborate with, find their profiles on LinkedIn and Twitter, and follow them. So you can keep up to date with all their news and interact with them.


LinkedIn: Activate Notifications to Follow Your Leads

To use this social selling strategy, the first thing you need to do is do a search on LinkedIn with the characteristics of your ideal client, for example, Human Resources professionals in the pharmaceutical industry. You’ll see that the results show people who are already connected to you first, which isn’t very useful. To remove them, go to “Relationships” in the left column and click “Second level”.


Now go to the top of the page and click on “Save Search”. Choose a name that clearly identifies what you are looking for and choose how often you want to receive notifications (weekly or monthly). Ready! Now LinkedIn will notify you every time a user of these characteristics joins the network.


LinkedIn: Connect with your potential customers

As you contribute to LinkedIn groups, you will see more users visiting your profile. You can take advantage of this visit to send them an invitation to connect.


When using LinkedIn invites, I recommend that you personalize the message as much as possible to engage the user and allow you to start a conversation.


Contribute to existing conversations about your brand

One of the main keys to social selling is to add value to your potential customers. And to do this, you can start with a very simple first step: listen to what they say about you and respond.


To do this, use the Twitter search function to find conversations related to your company and start interacting with users. You can just “like” and retweet their posts or go one step further by replying to their comments and questions.


Share relevant content

One more way to add value to social selling is content. More than 50% of B2B buyers search for information about products and services on social media. So whatever your sector, you can surely contribute to the conversation by sharing blog posts, videos, and other content.


Of course, make sure they are really relevant: unrelated or overly promotional content will achieve the opposite effect to what you are looking for.

How to start an online business from scratch

Start an online business

Since the coronavirus crisis, more and more people are planning to start an online business and thus get ahead. Some because they have lost their jobs or because they see that their companies will not be able to float, others simply because they aspire to create their own business and not always depend on someone else’s company to get income.


Any of these motivations can be a reason to motivate yourself.


But, How to start an online business without dying in the attempt?

The answer to this question is usually quite simple. That implies that it is worth it to you and that it is worth it to the user who will be your client. If one of these two premises is not met, it is best to find another business idea that is better for you.


If you have an idea that you think is worthwhile, in the sense that you would work on it even if you did not charge for a while and you think it adds value to the user, I will give you the steps that can work for you if they are done correctly, and so on. you can start your business online.


Step by step to start an online business from scratch

The fundamental part of any project to start an online business is to find a profitable business model as soon as possible.


If it takes a long time you run out of money, time, and enthusiasm, that is why it is important to follow a method that allows you to know as soon as possible and without spending all your resources if the idea makes sense or not.


The most recommended method is the Lean startup, which helps you reduce risk when launching a project, focus on a customer segment, find your early adopters, and build a profitable business model as quickly as possible.


Now let’s start with the steps.


# 1: Market analysis and competition

Market analysis is the previous point to know how saturated the market is, against whom you compete, who has something to say in this sector, influencers, strategies, business models, and financial analysis. All this information requires important work from:


Analyze the competition

When starting an online business, the analysis of companies, products, people who are marketing products or services that could attack the same market segment.


Searching for information on the Internet, analyzing social networks, seeing many advertisements and advertisements from other brands … is the way to analyze what they are doing, what type of texts, images and the value proposition they use and thus we can learn a lot before launching our own strategy. ahead.


Analyze business to business and product to product

Likewise, an exhaustive analysis of many brands and products must be done. Analyze the brand structure, image, among others, and all this in detail.


With all this information we have an important starting point of knowledge. It is also very interesting to see if there are people within the team who may be users of the product or service that you are going to offer.


# 2: define the market segment

Once we know how the market is and what solutions are out there, the interesting part of starting an online business arrives; define which market segment you are going to target.


For this, it is advisable to limit the segment as much as possible. That is, choose a segment of customers large enough so that a business can be derived but as small as possible to focus and optimize the marketing budget that we will see later.


# 3: Develop a value proposition to start an online business

Once we are clear about the customer segment we want to target, it is time to develop the value proposition that best fits the problem of our customers.


In this sense, with a defined customer segment, it is much easier to focus on the problem to be solved, to know why it is a problem for them, how they face it and how we can solve it in a better way than what is currently in the market.


The process for designing a value proposition is as follows:

  • Define the target customer (early adopter).
  • Analyze the objectives of that customer segment.
  • Define the actions you take to achieve those goals.
  • Write the main problems.
  • With this, we propose different solutions.
  • We analyze the benefits of those solutions.
  • Finally, we choose the value proposition that solves the most important problems and with which the target customer achieves the greatest benefits.


# 4: Define my launch and branding strategy

Once we have defined the target customer, the value proposition and we know the market, we would enter the part of creating the brand and making the product/service known.

Know the phases of effective marketing

Effective marketing

In today’s world, once we have a good offer, Marketing becomes the most important thing. Make no mistake, because, without effective Marketing, we will not sell.


Over time, the Marketing system that has worked best for many people is the one that is divided into phases. They are the stages through which, naturally, we are going to get attention and, of course, sales, which in the end is what interests us. Next, we will explain each phase of effective marketing so that you take it into account from now on.


Phase 1 of effective marketing


This means getting potential clients who need me to know that I exist and to come to my door. Or in other words, to get my offer put in front of interested eyes.


When you do not have money, this is the most difficult part of effective marketing, since attraction is almost always done with some kind of promotion, and promoting yourself is not usually free.


When we don’t have money for ads, we have to do a lot of that promotion ourselves. We are going to have to knock on doors, make calls, and write emails. There is no other way and yes, it is not the most grateful task in the world. Most of the time we do it, they will say no, but that is normal.


Phase 2 of effective marketing


Once I have attracted potential clients to my door, (or they know I exist and take me into account for their decisions) I must convince them that I am the best option among all possible ones.


If I attract a lot of stakeholders because I am an expert at making noise, but then my product is mediocre, all that attention generated has been a wasted effort. They will not take the last important step that is the purchase.


So, attraction and persuasion are two equally essential columns to get a customer, which is the ultimate goal of effective Marketing. If the columns are out of balance or one of them is non-existent, the structure can be seriously affected.


So if I want to make it effective, I will have to improve both my ability to Attract and my ability to Persuade. 


How can you persuade? The two most important elements are: Demonstrate and have personal persuasiveness. That is, intimately know the fundamental principles of persuasion and apply them.


Phase 3 of effective marketing


This is the phase where, unknowingly, most entrepreneurs fail, which is a shame because it is the most important.


Here we are talking about monitoring both the customer obtained and the contact obtained, but who has not yet purchased. Many companies stop their Marketing when they close the sale. That is a “beginner’s” mistake and, worse, very costly.


It is also important to follow up on contacts who have not bought from us. Almost all entrepreneurs play all or nothing in selling. If they get it, great, but if not, then they don’t try anything anymore. And that is the least profitable path of effective marketing.


Phase 4 of effective marketing

Control and continuous improvement

This means collecting data on our Marketing actions, calculating the value of the key indicators, and seeing what is working and what is not.


Effective Marketing is a process of continuous improvement, where we insist on what works and modify or eliminate (if it is the case) what does not.


How much does it cost us to get a client? How much can we afford to invest to attract one? What media are they bringing in customers?


Without control of indicators, effective Marketing is like playing roulette and that is a bad business strategy because the bank always wins. And yes, this last phase may be boring and uncreative, but true entrepreneurs are those capable of carrying out these kinds of actions.

The best inbound marketing strategies

Inbound marketing

Inbound marketing strategies have become very important in the world of digital marketing. In fact, these strategies are a fundamental piece in any action that aims to attract the consumer. For this, content and experiences are offered that are not invasive.


Likewise, inbound marketing strategies try to make themselves visible to the consumer in a natural way. And, for this, betting on quality content is the most important thing.


In this way, web positioning, content, and social networks worked together are essential for inbound marketing strategies to work. 


Do you know what are the main benefits for brands that bet on this type of inbound marketing strategies?


  • Attract quality leads. The fact of combining good content with different marketing techniques attracts quality leads to your website.
  • Improve branding and brand recognition.
  • Marketing automation. The ability to attract and educate the user through automated messages and interactions is an aspect to be considered by any company. Besides, personalization is one of the fundamental pieces to optimize any strategy.
  • Users are loyal. In addition to adding new customers, inbound marketing strategies facilitate the loyalty of those already captured.


Some of the channels that every inbound marketing strategy should consider:


Content marketing

Content marketing is one of the best inbound marketing strategies that rely on owned media for distribution. The owned media are the media or channels that a certain brand owns. 


Spaces through which the brand communicates with its viewers, users, or subscribers. In other words, it is the company itself that has the power and exclusive rights over the publication. The one that sets the rules of the game.


However, it is important to understand that content marketing is not the same as creating a corporate blog. Taking into account the behavior, needs, and keywords related to the buyer persona your brand is targeting, it will be much easier for you to determine what type of content to create and share.



SEO and content marketing strategies are the perfect combo to improve web positioning in the main search engines. And for that very reason, you must learn how to write SEO optimized content.


Otherwise, you will not increase organic traffic to your website. And there is nothing better than achieving natural positioning. Having a quality website and optimized content ensures that Google’s tracking technology will identify and index the content on your site so that it is displayed naturally to users who are interested in it.


Social Media

In inbound marketing strategies, offering good content is not everything. In fact, if you add to that a fluid, interesting, and constant conversation with your audience, you will be closer to succeeding.


Determining which platforms are most relevant to your target audience is one of the first steps you should take. An arduous task but one that is worth it. Social networks are an ideal platform for companies and users to interact and exchange opinions. And, besides, the different social ads allow high levels of segmentation.


Email marketing and lead nurturing

Newsletters revolve around the provision of content to subscribers. Personalized and quality content, which encourages retention and creates a recurring flow of traffic to your website.


Therefore, you should not use email exclusively as a way of selling or advertising products and services. It is also important to apply it as an inbound marketing tool in which automated emails play a fundamental role.


Besides, you must design a lead nurturing process so that potential customers take the action you want. As you know, not all leads behave in the same way until reaching the point of conversion. So you must take into account each stage of the conversion funnel and act accordingly on each of them.