How to Power Up Your Digital Marketing

What is Digital Marketing?

Digital marketing is the process of using digital channels to promote or market products and services to customers. The main aim is to reach a larger audience in a shorter space of time. In addition, this should be at a lower cost than traditional marketing methods.

It can be done through various channels, such as email, social media, search engines, and websites. It’s important to note that it’s not just about creating products or services; it’s also about promoting them effectively online.

Digital Marketing: How to Power it Up

To power up your online presence, you need to focus on four key areas:

– Reach: Increasing the number of people who see your content

– Engagement: Getting people to interact with your content

– Conversion: Turning visitors into customers or leads

– Retention: Keeping customers or leads engaged

Each of these areas is important in its own right. However, they all need to work together to create a successful strategy. Here are some tips on how to power up each area of your digital marketing:


Digital marketing should increase the number of people who see your content, but you need to make sure it’s visible in as many places as possible.

That means:

creating a solid presence on social media

optimizing your website for search engines, and

using digital advertising techniques like retargeting.

You should also make sure that your content is shareable and that you’re regularly producing new and fresh content.


To get people to interact with your content, you need to make sure it’s interesting and relevant to your target audience. You also need to make sure it’s easy to consume, whether writing short and concise blog posts, creating infographics, or using videos and images. And finally, you need to make sure you’re digital marketing is promoting your content in the right places so that people see it.


To turn visitors into customers or leads, one of your digital marketing goals should be to ensure your website is designed for conversion. That means having a clear call-to-action on every page, making it easy for people to contact you or sign up for your mailing list, and having a strong overall sales funnel. You should also consider using tools like lead magnets and landing pages to increase your conversion rate further.


To keep customers or leads engaged, you need to focus on providing them with valuable and relevant content on a regular basis. You should also make sure that they have a good experience when they interact with your brand, whether that’s through your website, social media, or customer service. Finally, you need to focus on building relationships with your customers or leads so that they feel like they’re part of your community.

Digital marketing is a powerful tool that can help you reach more people, engage them in your content, and convert them into customers or leads. By focusing on these four key areas, you can power up your digital marketing and take your business to the next level and H2M Solutions is here to help you every step of the way. Contact us for a friendly chat and let’s get you on the map!

B2B Marketing Strategies

B2B: The Best Marketing Strategies

Marketing your products and services to businesses can be a challenging feat. Individually, you’re familiar with being marketed to as a consumer. This means you’ve got preconceived ideas of how you can market to others. However, selling to consumers (B2C) and selling to businesses (B2B) are two very different things.

B2B marketing is when one business markets its products or services to another business. It’s a process necessary when one company’s output is vital for the other company to maintain or improve operations. With this in mind, what are some of the B2B marketing strategies you can use to succeed?

Prioritize first-party data

Testimonials, reviews, and case studies all provide first-party data. This is raw data that hits pain points on the customer’s side. When you prioritize, you build credibility in the eyes of all potential customers who need to know that your company’s products can deliver for their businesses.

Customer Research

Any successful B2B marketing strategy starts with researching what exactly your customer needs. Simply offering a product or service doesn’t mean the customer comes running. What drives the demand for your products and services within your customer base and how can you stand out from the competition? Identify the pain points for your customers by forming customer user groups. Leverage the user groups to find out their pain points to help you tailor your marketing message.

Social Media for Business

Social media is no longer a determining dimension but has evolved to a qualifying dimension. It is no longer enough to have a social media presence. You have to continuously be putting engaging content out to capture your target audience. Your absence in these might rule you out for many potential customers. Purchasing managers in business use social media reviews and cultural cues to determine if your business is a good fit for them.


Business prospects must make informed decisions all the time, and they do this by conducting preliminary online research. B2B SEO makes sure you are a top result for the products or services you are selling making you a good potential vendor. Leverage content marketing for your business website to help position your business as a brand and an authority to users and search engines.

Marketing automation

Marketing automation can be used to nurture and engage with business leads and integrate all marketing channels. However, be careful to not overwhelm business contacts with marketing automation. Make sure your emails don’t become too frequent, otherwise the user might unsubscribe from your marketing list.

It’s also best before implementing any B2B marketing strategy to have a system to track its effectiveness.

The Website Development Process

While the coding process is a vital part of the website development process, it’s not the only part. Most people think that coding is the core part, but behind the scenes are other important stages of the web development process. These include stages of preliminary information gathering, planning, and post-launch maintenance.

If you’ve ever wondered how the web development process looks, this article gives you a good idea. Below are some of the main steps of the web development process.

Information Gathering

During this step, the web designer sets goals for the website and defines the website’s target audience. Every website has a target audience that makes it different from the other one. This step is one of the most important steps as it lays the foundation of the entire web development process.


The web designer creates a sitemap sketch for the website and a wireframe or mock-up of the same. During the planning stage, the web designer selects the technology stack to use from the programming language, framework, and CMS. What is mapped and decided here determines how the process will flow.


From this stage, implementation begins. The designer creates relevant page layouts and reviews them. These are sent to the client who approves and gives feedback on the layouts. If there are changes to be made, the customer requests them, and the designer implements them.

Content writing and assembly

What is a website with no content? Here, new content is created depending on the number of pages on the website. The content is approved then prepared for migration. Here, you put the essence you want to communicate to your target audience and add a call to action.


This is a crucial part of website development itself. The graphic elements designed during the previous steps are used to create the actual website. The home page is the first to be created then all the sub-pages are added. This is followed using the web hierarchy previously created in the form of the sitemap. The static web page elements developed during the layout and mock-up creation are designed and tested here. Special features and interactivity is also added as well as the SEO for the website.

Testing, review, launch

Every link is tested to make sure there’s no broken one. Every form and script is checked, and spell-checking software is run to find any possible typos. Code validators are also used to check if the code follows current web standards. Check and recheck the website, ready to upload it to a server.

Maintenance and regular updating

A website is more of a service than a product. You don’t simply “deliver” a website to your clients. Always make sure everything works out fine and be prepared to make changes, if any.

Add a feedback system to the site to enable you to detect problems faced by the end-user. In such a case, the highest priority is to fix the issue as fast as possible.

Keep the website up to date using a CMS. This prevents you from bugs while decreasing security risks.

Now you have a better idea into what goes into the process, let’s get started on building your dream website!

Contact us today!


H2M Solutions: The Best Option for All Your Marketing Needs

H2M Solutions

Marketing is a significant part of any business, and at H2M Solutions, we are aware of that. All your profits stem from your marketing efforts. That’s why you need the right fit for your marketing needs. This means a marketing company that resonates with your marketing goal.

Knowing the purpose of your marketing and understanding is vital. You also need a marketing solution to capture your target audience, keeping your customers at the forefront. With such efforts, you get to achieve the following in your marketing: 

  • Increase your visibility and presence 
  • Attract more customers from your target audience 
  • Get repeat business and close more sales
  • Make sure your marketing actually works 

Most of the businesses we’ve worked with cited some issues we saw as important to address. For example, H2M solutions focus on your entire business and not only the advertising. Marketing companies make the mistake of focusing on advertising, leaving the other parts of the business. 

Another advantage of having H2M solutions handle your marketing needs is technology. This is a marketing business that gives your business an automated system. The automated system is dedicated to your business and works even when you sleep. 

Top Tier H2M Marketing Solutions 

Businesses today don’t simply spend for the sake of it. Today, every business has to justify every coin they spend and show results for the same. H2M Solutions spends your marketing dollars marketing your business and shows the results for it.

All your marketing dollars are maximized, and you spend on marketing only on what works for your business. It is sometimes futile to employ a marketing strategy known to work for other business models but has never been successful for your business model. This means having measurable results for all marketing strategies such that you know what is working for you and maximize it. 

With H2M Solutions, you get all the freedom to do what you do best. You save on time and money that you would have spent on marketing. The business benefits from the latest marketing without you doing any of the learning. The success in our marketing strategies applies to all businesses.

H2M Solutions isn’t bound by any particular marketing platform, tool, or fad. Your business gets unlimited access to the best technology in marketing. The marketing tools used at H2M Solutions find the holes in your marketing efforts and helps maximize your profits. 

You can implement as numerous marketing strategies as possible. However, we all know that might not be the best for your business. It is expensive, and you spend a lot of time trying to figure out the strategies working for your business and the ones that are a waste of your money. Instead of dealing with all this, contact H2M Solutions and have your business soar.

What you take into consideration when making a web design

Web design

Many rules must be followed to create a good web design. The correct development of a web page must always be entrusted to expert hands since it is our business card, it is where our users and potential clients land when they look for us or when they look for our products. Therefore, you must take into account the advice that we give you below.


Tips for a good web design


This is probably the most important aspect of web design. Consistency refers to the web design of all pages having a common general structure. This implies, both the ease of navigation, as well as the colors, fonts, styles, and registers. 


All this says a lot about the image of a company. A good web design is the first step towards consistency. And careful work is necessary from the start.


Ease of navigation

Navigation and user experience are key pieces to take into account in a web design. The structure of the menus and the categorization of the content should ensure that the steps towards conversion are few and easy. Ideally, this process should never be longer than three steps. And the clearer it is, the better.


Therefore, it is recommended that you put yourself in the user’s shoes and detect those points that may confuse him or make him abandon the process.


The color of the links already visited

Something as simple as highlighting the links that the user has already visited is a good example of how to facilitate navigation. The clarity of a web page depends on the user knowing exactly where he is. What you are looking for, and above all, where you have not found it. Unnecessary repetition annoys.


Another important issue for web design is to distinguish internal links from external ones. The best way is to make external links open in new tabs so that the user is not invited to leave the page they were initially visiting.


Visual hierarchy

When a user lands on a website they do so looking for something specific and whether they find it will depend on the visual presentation of the page (web design). It is recommended that there is not too much text, since the information arrives much clearer when it is concise, well organized, and has visual support.


Alternatively, the grid allows easy organization of content so scrolling is vertical only.


Detect all errors on your page

Errors on a page can confuse the user, make it difficult for them to reach the content that interests them, or directly make them abandon it completely.


So having the page adapted to mobile devices, that there are no broken or expired links, that there are no writing errors, and that the multimedia content loads correctly seem obvious issues, but they are frequent problems in web design. Likewise, the loading time is decisive when it comes to making the user stay and commit to the page and its content.



When content is offered vertically, the time the user spends on the page increases, and the depth of scrolling also increases. It’s simple, because the more interest the content arouses, the lower the user will go.


Remember that scroll depth is also a metric used to measure user engagement and interest in the content of a page. Also, if the information is complete, your conversion probability increases.



The evolution of the mobile market is indisputable, and more users are browsing from mobile devices than from computers.


For this reason, we cannot stop insisting that web design is adapted and responsive to facilitate navigation. Google Analytics, like many other tools, offers data on the devices from which the page is accessed. With them, you can cover a greater range of users.

Why is it important to have a community manager?

Community Manager

This is one of the big questions that produce a great debate within the work team of every company in these times. 


Why is it important to have a Community Manager? Today companies of different sizes are included in their team of Community Managers, who are experts in charge of managing your brand throughout the Internet.


A Community Manager is a highly responsible professional capable of building and managing your online community, as well as managing the identity and image of your brand, establishing and maintaining firm and lasting relationships with your clients and your fans on the internet.


For all of this to happen in perfect harmony, the Community Manager must fully understand your company, your philosophy, your field of business, and establish communication objectives together with some departments.


After having carried out an analysis on the situation of your company, the moment comes when the Community Manager must choose which platforms are the ones that will help your company to generate a greater reputation, so that in this way you can generate more customers, as well as you also get closer to your customers.


Why should you have a Community Manager?

In essence, it is because this way you will be able to obtain the highest possible profitability, which makes this an essential part for your company or business to carry out good administration on your social networks, because it will always be up to date with the latest news, new technologies, creating quality content for your customers or users about your company and your commercial personality.


Likewise, the Community Manager is that digital nexus that unites your company with your clients or potential clients more directly, quickly, and on a day-to-day basis, generating a fluid dialogue and resolving doubts correctly and quickly.


A Community Manager is in charge of producing a bilateral chat with the user, as well as making their experience with your company personalized for each client, creating quality content to make the difference between your brand and that of your competitors.


In the same way, the Community Manager can increase the knowledge of current customers and potential customers, it also can become the ears of your company in the digital world, allowing you to collect feedback from your customers and use it to propose improvements. internal to your company.


What are the main functions that the Community Manager would perform?

The functions of this worker are capable of adapting to the strategies and needs of any company so that in this way you can get the most out of online tools and make your business grow and always remain on the agenda.


All these actions will make the image of your company improve and therefore be more visible, a simple example is when a user searches for a brand and does not find it in a short time, the opinion is usually not good, so it is essential to be Always a few steps from the client, being the Community Manager who is in charge of making the image that he receives about you is positive.


You must take into account that many more people will see you online than physically, therefore, the image that is transmitted must be the best face of your company. This translates into another advantage of having a Community Manager since this is in charge of multiplying your reach and reaching as many users as possible.


Besides, a Community Manager agency will manage the statistics and metrics of your company’s publications, this will allow you to obtain more information about the notoriety and position that your company has in the digital environment, therefore it is possible to act according to the information collected.

Know how to make a successful b2b sale

B2B sale

It’s no secret that selling to other businesses can be tricky. You simply won’t be successful if you don’t take B2B selling for what it is: a high-stakes game that requires a completely different approach than direct-to-consumer sales.


However, before knowing how to make a successful B2B sale, we must start by knowing its concept.


B2B sale, what is it?

In general terms, B2B sales is an acronym that refers to commercial transactions between companies (business to business), not directed to the end customer, but distributors, importers, and partners.


And, contrast, B2C sales refer to the set of commercial transactions and marketing strategies that a company establishes to attract its final consumers (business to consumer).


Strategies to achieve a successful B2B sale

Meet your quality contacts

In B2B sales, we know that not all the contacts of a company have the same possibility of buying from us. It is important to define which functions or jobs are the ones that really decide to purchase our product, as well as the phases of your purchase process.


In addition to this, you can establish other characteristics to complete the profile of your buyer or buyer persona, such as gender, age, marital status, place of residence, and hobbies.


Use inbound marketing

In inbound marketing, you are in charge of identifying your segments and attracting them through quality content, so that they are the ones who look for you. The idea is that they think of you when they are finally ready to make their purchase.


And when we talk about quality content, we are not referring only to texts. You can also attract them with a business event that offers them value and shows them, at the same time, the quality of your product or service, this is one of the most effective strategies of a B2B sale.


Offer a competitive deal

As in B2C commerce, in a B2B sale you must offer a competitive deal, through a positive shopping experience and agility in all your processes; Also, that you comply with the administrative and fiscal standards that your clients ask for.


Thus, it is important to highlight that with an administration or ERP system you will always have an advantage because it allows you:

  • Accept payments online
  • Manage your customer catalog
  • Offer an online self-billing portal
  • Comply with the addenda


At this point, you should review the platforms that offer specific benefits for marketers. A good management system makes it easy for you to control and continuously monitor your business clients.


Increase your customer satisfaction

To optimize your B2B sales, you need to measure and control the level of satisfaction expressed by your customers. Only then can you know their loyalty and identify where you should improve. Additionally, satisfied customers attract new prospects and opportunities.


Remember that loyalty is key in your sales strategy to companies, so you must contact your customers, at the times and through the means, they prefer: by phone, by chat, via email, personally, or even by social networks.


Focus on selling results

Just as you are not interested in products that do not help you with something, neither are others willing to hear from you if you do not tell them what needs you solve for them.


Therefore, focus on communicating the tangible results and objectives that you will help them achieve.


Use the metrics

To direct your efforts to the segments and channels that do pay off, your sales strategy must be guided by metrics. Some basic indicators are:


  • Average ticket: it is the value each customer spends on average on their purchases.
  • CAC or customer acquisition cost: it is the investment that you must make to acquire a customer, in general, and by channel.
  • Churn: refers to the loss of income or customers.

Social Selling: Everything you need to know

Social Selling

In an environment increasingly marked by the use of social networks, no one can escape its influence and power, nor can brands and businesses be oblivious to this trend. Thus, once we are implementing a social media plan, it is convenient to correctly optimize the presence of our brand in them, this is what we call Social Selling.


Specifically, what is Social Selling?

Social selling consists of using social tools to identify and create relationships with potential customers for the sale. The sales department uses the networks to add value to consumers, answering their questions and comments, and sharing content.


In the same way, social selling is suitable for both B2C and B2B brands, since in both cases customers carry out online research before purchasing.


Why should we carry out a Social Selling strategy?

As we have seen, today’s consumer is very informed. Before going to a store or making an online purchase, do a research process on the Internet. Look for prices and opinions.


Therefore, by applying Social Selling you increase the chances that the purchase process is effective since the messages that customers receive through the networks influence the perception they have about your company, thus increasing their trust towards it.


Of course, as long as those messages are coherent and have a logical strategy of recruitment and loyalty.


So, to attract our potential clients, we must become a benchmark in our sector and, for this, our content must be useful and add value to them. Ultimately, they must:

  • Answer your questions
  • Meet your needs
  • Guide them towards their goals


And, thus, differentiate ourselves from our competition.


How to do Social Selling?

Choose the most relevant social networks for your company

A very common mistake of any social selling strategy is launching into all the networks at the same time. But to know how to sell, the first thing you need to do is figure out where your audience is.


To choose the most appropriate social networks for your brand, you have to be very clear about your consumer profile and how it fits in with existing networks. For example, Pinterest is king when it comes to fashion and weddings, LinkedIn is the ideal place to promote B2B services, and Snapchat and Instagram are very popular with teenage audiences.


Twitter: Follow the correct accounts

Twitter tools are of great help when building your network. That’s why I recommend Followerwonk, which allows you to search for Twitter profiles by topics and keywords. Once you have obtained the list of users that interest you, you can follow them directly from Followerwonk with a single click.


Create your dream client list and follow them

Thanks to social selling, your dream clients are at your fingertips. You can make a list of 10-20 companies you would love to collaborate with, find their profiles on LinkedIn and Twitter, and follow them. So you can keep up to date with all their news and interact with them.


LinkedIn: Activate Notifications to Follow Your Leads

To use this social selling strategy, the first thing you need to do is do a search on LinkedIn with the characteristics of your ideal client, for example, Human Resources professionals in the pharmaceutical industry. You’ll see that the results show people who are already connected to you first, which isn’t very useful. To remove them, go to “Relationships” in the left column and click “Second level”.


Now go to the top of the page and click on “Save Search”. Choose a name that clearly identifies what you are looking for and choose how often you want to receive notifications (weekly or monthly). Ready! Now LinkedIn will notify you every time a user of these characteristics joins the network.


LinkedIn: Connect with your potential customers

As you contribute to LinkedIn groups, you will see more users visiting your profile. You can take advantage of this visit to send them an invitation to connect.


When using LinkedIn invites, I recommend that you personalize the message as much as possible to engage the user and allow you to start a conversation.


Contribute to existing conversations about your brand

One of the main keys to social selling is to add value to your potential customers. And to do this, you can start with a very simple first step: listen to what they say about you and respond.


To do this, use the Twitter search function to find conversations related to your company and start interacting with users. You can just “like” and retweet their posts or go one step further by replying to their comments and questions.


Share relevant content

One more way to add value to social selling is content. More than 50% of B2B buyers search for information about products and services on social media. So whatever your sector, you can surely contribute to the conversation by sharing blog posts, videos, and other content.


Of course, make sure they are really relevant: unrelated or overly promotional content will achieve the opposite effect to what you are looking for.

Know the phases of effective marketing

Effective marketing

In today’s world, once we have a good offer, Marketing becomes the most important thing. Make no mistake, because, without effective Marketing, we will not sell.


Over time, the Marketing system that has worked best for many people is the one that is divided into phases. They are the stages through which, naturally, we are going to get attention and, of course, sales, which in the end is what interests us. Next, we will explain each phase of effective marketing so that you take it into account from now on.


Phase 1 of effective marketing


This means getting potential clients who need me to know that I exist and to come to my door. Or in other words, to get my offer put in front of interested eyes.


When you do not have money, this is the most difficult part of effective marketing, since attraction is almost always done with some kind of promotion, and promoting yourself is not usually free.


When we don’t have money for ads, we have to do a lot of that promotion ourselves. We are going to have to knock on doors, make calls, and write emails. There is no other way and yes, it is not the most grateful task in the world. Most of the time we do it, they will say no, but that is normal.


Phase 2 of effective marketing


Once I have attracted potential clients to my door, (or they know I exist and take me into account for their decisions) I must convince them that I am the best option among all possible ones.


If I attract a lot of stakeholders because I am an expert at making noise, but then my product is mediocre, all that attention generated has been a wasted effort. They will not take the last important step that is the purchase.


So, attraction and persuasion are two equally essential columns to get a customer, which is the ultimate goal of effective Marketing. If the columns are out of balance or one of them is non-existent, the structure can be seriously affected.


So if I want to make it effective, I will have to improve both my ability to Attract and my ability to Persuade. 


How can you persuade? The two most important elements are: Demonstrate and have personal persuasiveness. That is, intimately know the fundamental principles of persuasion and apply them.


Phase 3 of effective marketing


This is the phase where, unknowingly, most entrepreneurs fail, which is a shame because it is the most important.


Here we are talking about monitoring both the customer obtained and the contact obtained, but who has not yet purchased. Many companies stop their Marketing when they close the sale. That is a “beginner’s” mistake and, worse, very costly.


It is also important to follow up on contacts who have not bought from us. Almost all entrepreneurs play all or nothing in selling. If they get it, great, but if not, then they don’t try anything anymore. And that is the least profitable path of effective marketing.


Phase 4 of effective marketing

Control and continuous improvement

This means collecting data on our Marketing actions, calculating the value of the key indicators, and seeing what is working and what is not.


Effective Marketing is a process of continuous improvement, where we insist on what works and modify or eliminate (if it is the case) what does not.


How much does it cost us to get a client? How much can we afford to invest to attract one? What media are they bringing in customers?


Without control of indicators, effective Marketing is like playing roulette and that is a bad business strategy because the bank always wins. And yes, this last phase may be boring and uncreative, but true entrepreneurs are those capable of carrying out these kinds of actions.

Begin Growing Your Small Business with 3 Simple Tips

In sales, one of the worst mistakes a small business owner can make is believing they only need to offer a product or service, and the work is basically done. Sure, you may be able to sell that approach to a small group of clients; but in order to reach your full potential, you must do more to grow your business. It is a prime opportunity for expanding your presence, and establishing your brand. Especially if there is no close competition. 

There will always be some kind of competition in your business, whether it is direct or indirect. It is natural for competitors to step on your toes while attempting to lure in customers. This can make growing your small business challenging, which is why you must work to get ahead!

Remember, having competition is a good thing. It pushes you to innovate, improve, and grow. Competitors challenge us in the best ways, reminding us of what we hope to achieve without products and services. Without someone to challenge us, it is easy to become complacent and reactive, disallowing us to reach our full potential. 

Therefore, in order to begin growing your small business and avoid getting left behind your competitors, consider the following:

Keep the vision of your small business clear

Stay up-to-date on trends by reading articles that pertain to your business niche. Follow what is happening in the economy in order to strategize more effectively. Most importantly, you must listen to your clients and their needs. Ask the what and why questions to get a clear picture of what you can do to make your business better. Your vision is dependent on their presence.

Be passionate

Your attentiveness to your work, the smile you bring to your clients, and your overall energy brings people together. They say a smile is contagious, and it is one of the simplest ways to make a client feel comfortable, well cared for, and heard. People can tell who loves their work, and that attitude can bond potential customers to your business for years to come. And of course, don’t forget to tell them “thank you” for their business!

You must be willing to innovate

Investigate new trends. You should not be afraid to take new steps to improve, as long as it is done with confidence. Seek to improve and innovate your products and services through refinement and customer feedback. You never want a customer to get away because they didn’t feel heard. And, of course, do not neglect your competition. 

With these three little things in mind, you will be able to remain competitive in your business, while laying the groundwork for meaningful, lasting growth. The world changes quickly around us, so we must all be prepared to change with the timesdon’t get left behind!