Tips to make growing a small business

Growing a small business

Starting a business is a demanding and complex task. And, as intimidating as it sounds, it’s only the beginning of the entrepreneur’s career. Whether you have a service agency or an online store, you surely agree with us when we affirm that the real challenge is growing a small business continuously and at a reasonable speed to start seeing benefits as soon as possible.

 

One of the most difficult aspects of this challenge is understanding the target audience and their needs; This includes both existing and potential customers. In this sense, you must be prepared to adapt your products and processes at any time as new audiences are always emerging to conquer and new goals to meet. So…

 

What is the key to growing a small business?

 

Below you will be able to know the best tips to make growing a small business, ensuring that your objectives and expectations are fully met.

 

Divide your business plan into short deadlines

We recommend that instead of creating a basic or very long-term business plan, divide your work year into three or four parts and prepare a detailed business plan for each of them, which is feasible and at the same time ambitious. 

 

In this way, you’ll be able to track the progress of your company to help you identify your weaknesses and strengths. Being a short plan, it will be easier for you to apply decisions accordingly, and consequently, you will grow your small business quickly.

 

Focus on engaging with your customers

The relationship with the customer does not have to end with the sale. In fact, within marketing, the opposite is suggested. The ideal is to befriend him and build a relationship that lasts over time and makes him a promoter of the brand capable of attracting new buyers.

 

To build these relationships in support of growing a small business, several strategies range from exceptional customer service to social media engagement.

 

Therefore, you should advise yourself on this and start working on it. You will see how the business grows because a happy customer always returns, and in the best of scenarios, they will suggest to others that they buy from your business.

 

Internet presence

There are countless free tools on the Internet today that allow a business to easily promote its products.

 

On the Internet you can find new clients for your business in different ways, so don’t wait and create a Fan Page on Facebook, a profile on Twitter, a blog, etc., and start growing a small business.

 

Stay updated

Although it may not seem like it, one of the strategies to growing a small business is to keep up to date on all trends, whether in news or innovations in your niche.

 

It is also advisable to participate in events related to your business area, forums, specialized blogs, and others that will keep you abreast of the most important events in the sector.

 

All this creates the possibility of innovating and taking advantage of the competition. With these strategies to grow the company, you will be able to carry out your business at a higher level of income and profits.

 

Be innovative

As your business grows, you will realize that you must make the changes that your company requires to adapt.

 

More clients mean more employees and more infrastructure, you must be aware of this and not be afraid to make the changes that your business requires, remember that to obtain different results you must do different things, you cannot expect your business to be bigger keeping things as they are. as they are now.

Lead Generation: What it is and how to get more

Lead generation

Lead generation is based on expanding a brand’s database with the contacts of people or companies potentially interested in its products and services. Thus, we call each of these contacts a “lead”, that is, a person or company that has shown interest in the offer of a brand and has shown such interest by leaving their data.

 

Besides, lead generation is a key step in the inbound marketing process, since it allows us to convert the traffic to our channels into valuable contacts for the brand, which we can then direct along the conversion funnel until we achieve them in clients.

 

Having leads is one of the first steps (after attracting web traffic) to be able to launch a digital marketing or inbound marketing campaign and get these contacts to become clients of the company or its prescribers or ambassadors.

 

Leads allow the execution of more advanced actions such as lead scoring, which serves to classify leads and detect those most prepared for the purchase and lead nurturing, an action consisting of sending personalized email chains to accompany a user during the cycle of buying a product or service.

 

How to implement lead generation?

To achieve lead generation we need users to visit our website or blog or have some kind of interaction with the brand, for example, that they leave us their email when visiting an interactive video or a Facebook Ads ad. In this way, your email will be saved in the company’s database and will become a new record on which to launch digital marketing actions.

 

To generate leads, various actions can be implemented in the different digital channels of the company and even use the offline channel.

 

Main lead generation methods

Downloadable content

Within an inbound marketing strategy, one of the main channels for obtaining leads is through downloadable content: ebooks, guides, templates, checklists, comparisons, etc. linked to the contents of a blog.

 

The strategy to capture leads through this channel is as follows:

 

  • In the first place, a user enters our blog (which has previously positioned itself in search engines using the appropriate organic positioning techniques) attracted by content that matches their interests and/or needs.

 

  • Once on our blog, the user is invited to leave their data to download or access higher-quality free content: ebooks, infographics, webinars, etc.

 

It is complementary content to the articles or posts that you can find on the blog, of a more advanced and higher quality level. When the user leaves their data, they become a lead in the company’s database.

 

Subscription to content by email

A newsletter is a way of generating leads since it is distributed by email, almost always inserted in the same body, and with the following basic characteristics: Variable periodicity: weekly, monthly, quarterly, etc.

 

They usually collect different articles from a company, brand, or sector. You can also include a selection of the best blog articles. The predominant content types are informational.

 

Contests on the website or social networks

Online contests and raffles are also a good lead generation system, also serving to better understand your target, prepare them for the purchase, and retain them.

 

Other advantages of this type of strategy are:

  • Giveaways and contests are very easy to implement both on websites and blogs and social networks
  • They offer a very close customer experience
  • They serve both to attract the user for the first time and to generate leads

 

Videos

Another common way to generate leads is through videos on platforms such as YouTube or on the website or blog itself. As with newsletters, videos can be used as quality or premium content, which the user can access by subscription and thus get a lead directly.

 

A second method of capturing leads is by embedding a link to a landing page in the video itself that leads to a form where the user leaves us their data in exchange for other content or commercial offers.

 

Campaigns on Facebook Ads

Facebook has an advertising platform, Facebook Ads, which is very interesting for its ease of use and effectiveness in making our campaigns profitable, largely due to its great possibilities for targeting our audience.

 

We can place our ads both in the news section and on the right side of the screen, targeting exclusively the type of audience that interests us the most.

Is it possible to increase sales with a blog?

Increase sales

A communicative tool that is sometimes wasted is blogs, without knowing that they can increase sales considerably when done in the right way.

 

Faced with the push of social networks, many have put aside the use of the blog without considering that the networks themselves are sometimes based on the microblogging of their users. That is why companies and small businesses could take advantage of this relationship well and use the blog as a platform to exchange with potential clients and increase sales.

 

However, it is important to take into account that blogs are not the instrument for the traditional aggressive advertising in which products and services are shown as the best option in the market or the best decision in the life of the client, so you have to know what content to broadcast on them.

 

In this sense, users access blogs in search of personalized information according to their interests. If they feel attacked by banal advertising, they may not want to access such a web page again.

 

Besides, this does not mean that a company cannot promote its products in the contents of its blog, on the contrary, it can do so, but intelligently and according to the interests and needs of the customers with whom it interacts daily on its blog.

 

In the same way, they will be able to determine those interests and needs by getting to know the Internet users with whom they interact well, through comments, likes, suggestions, etc.

 

Likewise, the actions to be taken on the blog, from the content that is posted to the responses to comments, must be established and guided by specific strategies to strengthen ties with the target audience and strengthen the business image, and consequently achieve increase sales.

 

Reasons to increase sales with a blog

It is a means of communication

The blog is an informal means of communication for the brand or company. That is, you can comment on topics, proposals, or debates about your products or services, which gives you an advantage over social networks, where the natural positioning is less and less, and also, you have to pay for the content to be visible to the largest number of people.

 

Therefore, a blog will be visible to anyone interested in dialogue with the brand. Besides, it helps to increase sales because it allows an efficient method to reach the public through the Internet at a low cost since the brand owns the content and the blog. That is, it is not subject to the regulations and standards of third-party sites such as social networks.

 

The target audience may be more engaged with the brand

The brand’s target audience that is aware of your blog is usually more engaged and more likely to position themselves in their mind. Therefore, you will return to the blog where you can see more messages. This action multiplies its value when there are comments since the target audience returns to the article to see if others have responded to their comment and, logically, continue the conversation.

 

Thus, the engagement of the target audience increases, and also increases sales.

 

Raise awareness of your target audience

Using the blog is also a good opportunity to establish an increased awareness that your target audience should require your product or service to meet their needs. Once your blog is known and has a good number of subscribers, you can start introducing your products or services gradually.

 

However, it is important to emphasize what was said above, you should not fall into the mistake that your blog seems like a great display of your products or services.

The best tips to grow your business online

Grow your business online

At present, it seems that businesses are more conducted via internet than by other means. Proof of this is the fact that approximately 70% of people look for information before agreeing to buy a product or service. Therefore, if you want to know exactly how to grow your business on the Internet, you can use this type of information to your advantage and start taking advantage of it.

That is why in this article you will be able to get the best tips to be able to grow your business on the internet and thus increase your sales.

How can you grow your business online?

Optimize your website for mobile devices

Now that mobile devices have become the leaders in online searches, it is necessary to implement AMP, this especially necessary to help web pages load faster on mobile devices, It is also key to significantly improve the user experience.

Therefore, make sure your website is mobile friendly and fast loading amp.

Mobile-first

As we said before, more and more traffic is coming from mobile devices, and your site must be correctly indexed to be competitive in the SERPs.

So, your website or online store has to be fully responsive, that is, optimized for mobile devices. With its move to the mobile-first index, Google is effectively asserting that mobile is leading the way in the search. A mobile-first strategy is that you take into account the types of searches that are normally carried out on mobile and through that, you will develop the most suitable content for those searches.

SEO strategy

Thanks to the various SEO techniques in search engines, the visibility of a website in the organic results of the different search engines will improve, which can help you grow your business online considerably.

Likewise, it is important to keep your SEO strategies updated. With this, you will be telling Google exactly what you want, that it knows about your Online Store, and the content of your site, if you know how to use it well; this is a great advantage in digital marketing for those who know how to take advantage of it.

Increase website speed

The loading speed of your site will affect the user experience and your SERP rankings, so another of the easiest ways to grow your online business is to make sure your site loads quickly. Faster load times increase the likelihood that users will stay on your page, engage with it, and possibly purchase.

Optimize your images

By investing in good product photography and properly optimizing images with keyword-focused alt tags, your images will have a better chance of showing up in SERP image packages and potentially grow your business online.

Social Media

To grow your business online exponentially, the person who is in charge of your company’s social media has to go hand in hand with everything said above to achieve an active and positive presence of your company on the internet.

Pay attention to your competitors

It is important to analyze what strategies are working for your competition and why.

Then you will build yours more effectively. We recommend that you try using emotional triggers like “free shipping for a limited time” to create urgency and increase impulse purchases. This can work for true impulsive shoppers, as well as those who have been researching your product and are waiting for an offer to come through.

The best Marketing Tactics to increase sales

Marketing tactics

Generating sales and in turn increasing them must be the top priority for any business. On the other hand, creating brand loyal customers is key for small business owners looking to expand their reach, while keeping existing customers. That is why companies are forced to constantly implement new marketing tactics to achieve their objectives.

 

Everything has evolved. Every year we see new developments in technology and the public’s mindset. It is logical to think that marketing should change with the times.

 

Are you ready to increase your sales with some marketing tactics?

The key question to ask yourself is how do you make your product or service benefit the customer immediately? Many ideas will emerge from there, and you can also implement some marketing tactics that we will provide below.

 

Have a presence on social media

Social media is necessary for digital marketing tactics. Being present in those that are most relevant to your business will help you increase the diffusion of your brand.

 

You do not need to open a profile on every social network that appears in front of you; but only where your target audience is.

 

Generally speaking, Twitter, Facebook, Pinterest, Instagram, and LinkedIn are the most effective for online businesses.

 

Likewise, your profile must be active because you must use participation strategies in publications, answer all doubts and complaints, and publish content with value for your followers. Good management can help you make your store go viral.

 

Content marketing

One of the most infallible marketing tactics in an online business is to use content, which should be interesting, useful, and entertaining, this will help you get followers and good positioning in Google. Blog activity is the best way to get your store alive.

 

As training content, you can include tips, tricks, recommendations, guides, or tutorials related to your product and your niche, so that users can find relevant information. Content formats can be very varied, from articles to slide shows and even downloadable books.

 

On the other hand, we recommend that you plan a publication calendar, since regularity is one of the most important aspects of good positioning and, therefore, increasing your sales.

 

Don’t neglect SEO

To help improve organic positioning, it is essential to take care of the technical aspects of SEO as part of your marketing tactic to increase the sales of your online store.

 

In an online business, keywords are very important, so you have to choose them carefully and use them in descriptions, pages, and images.

 

Use synonyms that have little competition for Google to consider them relevant. And they must appear several times in the texts to achieve the appropriate density.

 

A blog is an ideal tool to use keywords in the articles you publish.

 

Besides, external links to relevant sites and internal links from your blog to products related to the topic of the post will create a network of links that Google will take into account when positioning your online store; so do not forget to implement these wonderful marketing tactics.

 

Take care of your customers

It is useless to create the best digital marketing tactics to get more sales in your online store if later customers do not feel heard and cared for and end up choosing another seller or company.

 

That is why you must facilitate the purchase processes as much as possible and answer questions and suggestions quickly to earn a good reputation. Post your warranty and returns policy in an easily accessible place. Use secure links for downloads and secure payment gateways that build trust and are very easy to use.

 

Remember that most shopping cart abandonments occur at checkout.

Effective strategies to sell through social media

Social Media

Selling through social media is something that is beginning to become more of a basic of business growth strategies than a luxury or a simple option. That is why we must be prepared and design a good strategy in digital media to continue promoting the growth of our companies, and even enhance it.

 

Along this path, we have found that there are 2 kinds of companies that want social media: Those that do not know how to really grow and believe that paid advertising is the only thing their business needs, and those that see it as a strategy to delight in client and they know that more than a point on which their entire strategy hangs, it is a support.

 

How to sell more and better on social media?

Due to the high influence that social media have in the different stages of the purchase of our potential clients, below, you will be able to know 5 strategies that are highly effective to sell through social media.

 

#Take advantage of the virality of videos to sell on social media

Virality consists of getting as much content as possible (such as image, video, etc.) shared, rated, and commented upon, in a short period of time. This helps you increase the presence of your brand on social media. 

 

Also, you don’t need to spend a lot of money on this, but rather have a good creative team capable of creating content that is sufficiently eye-catching and engaging, that people will share it. For this, you must:

  • Moving away from what you traditionally do is what they call: thinking outside the box, which is nothing more than seeing things from another point of view.
  • Make it as simple as possible; You don’t need to invent the black thread, sometimes the best ideas are usually the most “obvious”, but unusual at the same time.
  • Make it as concrete as possible: make it last between 15 and 60 seconds, or people will get bored and won’t see your video until the end.

 

#Use the power of images

By nature, humans process images much faster than text, so they tend to attract our attention much more; which makes it an important point to keep in mind when selling through social networks.

 

Now, when choosing the text and photography for your publication, you must be very clear about:

 

Who is your target audience: You must know the characteristics of your ideal client to design the correct message for them, as well as its language and tone.

 

What is your goal: You cannot publish just because yes, you must know what you want to achieve with this, be it closer to your audience, that they buy you, that they recommend you, get more followers, etc. 

 

#Monetize your posts

Add a link, whether it’s an offer, special promotions, new releases. The objective is to interest people and make them come to our page to buy (and if not, at least have their data to communicate future offers or news).

 

The specific objective of putting a link in your posts as part of your strategy to sell through social media is to obtain a well-qualified database of people interested in your product, know their names, and at least obtain their email address to being able to have a direct channel to them and increase sales opportunities.

 

#Listen to your audience

There is no better way to find out what your audience wants than by asking them. You can’t be guessing what works best and what doesn’t, and that’s why markup studies are important; But if we are talking about social media, take advantage of the “social” part and interact with your audience.

 

#Build loyalty with your customers

Selling through social media (or by any other means) is not only about moving our products or services as many times as possible, but about ensuring that those people who have already consumed us, at least once, are satisfied enough to for them to buy from us again, and perhaps even more important, for them to recommend us.

Do you know the importance of customer loyalty?

Customer loyalty

Customer loyalty is a key element for the performance of a company and with good reason. However, offering an innovative, quality product or service is not enough today to get loyal customers.

 

Therefore, loyalty is necessary through effective strategies capable of fostering that trust and loyalty.

 

In the field of marketing, customer loyalty is an essential concept for consumer-focused companies that pursue a long-term relationship with end-users.

 

However; in practice, the objective is none other than to achieve customer loyalty. That is, that a consumer who has purchased our product or service becomes a regular customer, and also recommends us.

 

Customer loyalty and satisfaction

First, we must clarify that customer loyalty and satisfaction do not always coincide.

 

Customer satisfaction cannot guarantee that you will remain loyal to the company. While being satisfied will influence your loyalty, this does not prevent you from deciding to also purchase competitive products or services.

 

Therefore, several factors also influence when choosing our company or that of the competition. In this sense, intends that these factors add rather than subtract when making decisions. Or what is the same, it seeks to develop a loyalty strategy that makes the customer feel well attended. At a point of balance between the extremes of carelessness and excessive insistence.

 

An effective customer loyalty strategy seeks to meet customer needs, (always within what is feasible), responding to their requirements in different aspects and in a personalized way to know their preferences, understand their needs, and respond or exceed their expectations.

 

Importance of customer loyalty

Customer loyalty strategies involve differentiating yourself from the competition, listening to the consumer, offering news, improvements and thus investing in a better service, which is not only a way to retain old customers but also new ones, as well as to attract potential customers.

 

The importance of building customer loyalty goes beyond the fact that the number of potential customers will eventually stagnate and retention will be mandatory. In addition to retaining being cheaper than acquiring new customers; loyalty is necessary due to increasing competition.

 

Every business should try to keep its best customers, and customer loyalty strategies are geared towards this end. Loyalty, on the one hand, allows the business to grow, but on the other hand, it can be of great help to maintain a fixed income that helps us to sustain the business.

 

In turn; the very implementation of a loyalty program helps to reorient the business according to the needs of the clients and to direct the company to seek efficiency and adding real value to the relationship with the user. Not surprisingly; whenever smart customer loyalty strategies are applied, strong loyalty to a business or brand ends up being translated into profitability and business value.

 

Advantages of customer loyalty

You reduce commercial costs

Commercial actions usually have 2 direct costs for companies:

 

Economic: In addition to the salary, surely they will need to travel to the client’s house to make a demonstration or commercial visit.

 

Human: They have to spend a lot of time on the tasks they do.

 

It can take many months to close a client (or even more than 1 year), however; when we talk about one that has already repeated purchases, you only need to carry out specific maintenance actions.

 

You perform Cross-Selling and Up-Selling

Customer loyalty allows you to grow your turnover, either in other products of the same or of another category. Likewise, you increase the expense it makes in your business.

 

You achieve fixed income

Fixed income allows you to cover fixed expenses; such as electrical supplies, web maintenance, office if you have one, manager, etc. Besides, we have said that customer loyalty has lower economic costs and leaves more time for other commercial activities.

 

Therefore, you find that you will have the costs covered and you will be able to spend more time growing your business through other avenues.

 

Your reputation increases and you earn brand ambassadors

Generally, customers who repeat purchases at your company are because they are satisfied and, by applying loyalty strategies; you can get them to start recommending you.

 

Thus, you get your reputation in the sector to increase; and that you turn your clients into ambassadors of your brand who speak well of you to the other players in the market.

How to create a marketing plan step by step

Marketing Plan

Knowing how to create a marketing plan is necessary for companies in all sectors regardless of size. However, there are still many companies that start advertising online without having a clear marketing strategy or with a non-specific plan.

 

Specifically, is a guide that helps the company when determining the steps to follow at all times.

 

With this document, which contains a good investigation, a sample of its economic viability, the delimitation of short and long-term objectives, the timing of actions to be carried out, etc., the company will know the best way to attract customers and what KPIs to measure. Equally, the marketing plan must be valid for one year.

 

So, if you already have a good idea of ​​the type of business you are going to create or are already prepared to know how to create a marketing plan step by step, keep reading all the information that we will provide below.

 

How to create a marketing plan 

Step 1 of marketing plan: 

Analysis of the situation (external and internal)

The first thing to do in a marketing plan is the analysis of the current situation. The idea is to obtain an analysis of the external and internal aspects of the company.

 

External aspects include the competition, the primary interest market, current customers, and buyer personas.

Likewise, the ideal client profiles (buyer personas) will be used later in many moments within the marketing plan and the definition of tactics and their implementation.

 

On the other hand, the internal aspects refer to the structure of the company, its economic and human resources, the objectives, etc.

 

To carry out this first step, it is essential to prepare a SWOT, a study that helps us discover: The strengths and weaknesses that we have concerning the company, product, or services and the opportunities or threats that we have externally.

 

Step 2 of marketing plan: 

Definition of objectives

To define the objectives that help the success of our marketing strategy, these must be SMART:

 

  • Specific: They must be specific.
  • Measurable: They must be quantifiable so that we can measure their scope. If the objectives are not measurable, these will be purposes and/or wishes, but not strategic objectives.
  • Achievable: They must be achievable, achievable and, for this, it is important to take the results of the SWOT as a basis.
  • Relevant: They must be appropriate for your business. In line with the previous point (achievable), you cannot set objectives outside of the general objectives of our business.
  • Limited in time: You must establish the time in which the objective must be achieved.

 

Step 3 of marketing plan:

Definition of strategies

At this point in how to create a marketing plan, we must mark the strategy based on our objectives, which can also be used to correct and enhance the data that we have extracted with our SWOT analysis.

 

Step 4 of marketing plan:

Definition of tactics and actions

After having defined the strategies; we must establish the tactics to execute, and within these, the list of actions to be carried out to achieve the objectives. In the same way, within each tactic, we must establish a specific list of actions that we can later set on our calendar to establish the order and the moment to be carried out.

 

Step 5 of marketing plan:

Action schedule

Consequently with the previous step; once the important tactics and actions are defined, decisions must be made and the list put on the calendar. It is important to correctly locate in order and at the time each of the actions would help us to meet our objectives.

 

Step 6 of marketing plan:

Budget

The next step is to prepare a budget that establishes the human and financial resources necessary to be able to comply with our marketing strategy.

 

Step 7 of marketing plan:

Control system

The control system is the last step. As has been said in the definition of the objectives; they must be measurable so that we can control their fulfillment.

 

Keeping this control during the implementation of our marketing plan will allow us to detect possible failures and deviations; as well as to be able to react in time to apply corrective measures that ensure the achievement of the objectives and the maximization of the ROI.

 

Therefore, we must establish control mechanisms for each objective and in partial realizations; not only for its scope at the end of the process. To carry out this control we must define our measurement system, develop a scorecard; and define our KPIs and relevant metrics.

 

B2B Marketing: 7 Effective Strategies to Increase Sales

B2B Marketing

Digital marketing is the order of the day. Today, any B2B company that wants to be adapted to the market, must contemplate B2B marketing strategies for their business. But what do they consist of and how do you achieve success with them?

 

What is B2B marketing?

The term B2B refers to Business to Business. In other words, it is an expression of business marketing that designates a business model whose focus is on selling services or products to other companies.

 

That is, instead of selling services or products to a certain range of clients, end consumers, or individuals, B2B companies sell services to other companies so that they have the inputs they need or so they can function better.

 

Next, you will be able to know the 5 strategies that will make you increase your sales with B2B marketing exponentially.

 

B2B Marketing Strategies

Generate real conversations with your customers

In the paradigm shift of the last time, it is of great importance not to try to sell from the first moment. That is why we must understand the purchasing process of our public and accompany them to make the best decision.

 

But how can we understand him and accompany him? Simply by listening to his needs, taking advantage of his desire for education, and satisfying him through webinars, content, and good use of social networks.

 

In this way, in the long term, a bond based on trust can be established that will last over time. All this thanks to having real conversations (Conversational Marketing).

 

Define your buyer persona

Marketing has become more and more customer-centric over the last few years, and somewhat slowly (previously it was product-focused). Therefore, today more than ever it is important that B2B marketing clearly knows the profile of your buyer persona, that it is attentive to their demands, what they need and how they should be given it effectively. This Buyer Person is the person who represents a target or profile of our target audience.

 

Maximize your online presence

You should know that between 60% and 90% of decisions to buy a B2B product are made online; even before the person contacts the company to purchase the product or service. For this reason, we can affirm that a huge part of the search is done online.

 

Therefore; B2B marketing has to bet on the presence of the company on the internet in its different formats and channels.

 

Invest in digital advertising

The advertising guideline is an excellent way to make yourself known in the media that interest us most. Although Google Adwords (SEM) leads to high investments from companies, Social Ads (Facebook, Twitter, etc.) should not be neglected. Before we start with this, it is important to determine where our target audience is.

 

Also, as an important piece of information, you should know that LinkedIn is the best platform to implement B2B Marketing. Therefore, it is a good option to invest in advertising on this social network.

 

Make good use of metrics

B2B marketing must be 100% measurable. Today some tools allow good monitoring, and it is very important to discover what are the most effective actions to focus on them.

Facebook Ads: How to get the most out of them

Facebook Ads

Facebook has proven to be one of the best social media platforms to drive a digital marketing strategy for businesses of all sizes thanks to its more than 60 million business pages. In this context, Facebook Ads has earned a privileged place among advertisers who want to publicize their products and generate engagement with their brand through social networks.

 

Why use Facebook Ads?

There are some reasons significant to use Facebook Ads to promote your company like:

  • It’s easy to use.
  • The investment amounts are low compared to traditional media.
  • It can be segmented by age, sex, city, interests, etc.; and thus target the users who have the greatest possibility of being interested in your brand.
  • Create the campaigns you want, for as long as you want with the investment amount that you consider best.
  • Can pause the campaign at any time.
  • Have information about the performance of your ads, allowing you to know which ad performed the best.

 

However, it is important to use this tool correctly, to know what its benefits are, and how to get the best out of it for optimal results.

 

To get the best out of a Facebook Ads strategy, you should take into account the new Facebook policies regarding the quality of content and advertising. 

 

If you do it right, your Facebook Ads campaign can generate good profits and great growth for your website. But, if you still don’t know where to start, here are some of the tips that you should keep in mind when creating effective advertising on Facebook:

 

Set your goals

The first thing you should do is determine why you are running the campaign and what you intend to achieve (Increase sales, achieve greater brand, recognition, get leads, etc).

 

Besides, it is important to define what the product is, how it differs from others, and what is its value proposition. Remember that you should only advertise on Facebook when you want to convert your users into buyers or subscribers.

 

Determine the target for your Facebook Ads

It is very important to segment the market based on the different variables that allow us to know Facebook Ads. For example; age and country since the products are usually intended for a specific audience, and not for the entire market. This will also lead to cost savings; as it makes no sense to advertise a product to an audience that is not interested in it.

 

Creativity

Facebook Ads have to attract the attention of the users. The design and creativity have to be in line with the image that the company intends to give and with the public; it is aimed at. Also, the copy must attract attention and arouse the user’s curiosity about the product.

 

Choose the format

Depending on the characteristics of your ad, you must choose a format from the six available.

 

Focus on range

Try to reach as many people as possible; although, all of them must belong to your target audience. Otherwise, the campaign will not be well segmented and will be inefficient.

 

Reviewing the statistics can allow you to make corrections and adjustments to your targeting.

 

Be specific with your landing page

Sending users to a generic web page (such as the home page) is a mistake that creates confusion for potential customers. Ideally, create a specific landing page that takes the user to the product that is being sponsored.

 

In an environment with great development, a tendency to change, and competition; it is essential to attract the attention of the user, put them at the center, and optimize their experience.