Finding your target audience is difficult. Many businesses make the assumption that their product and services are suitable for everyone. A strategic marketing plan should be specific to your target audience. It is more accessible to concentrate on the target audience, locating your customer demographic, and figuring out which tool will best attract them.
The following steps will help you identify your target market;
Steps to identify your target market
Determining your Demographics
Everybody does not need your product or services. You have to create a caricature of your ideal client. Young or old? Conservative or liberal? You should also be in a position to figure out their economic bracket, level of education, and their interest in the product or service you are offering. Once these are defined, it becomes easier to focus your marketing strategy on those more interested in what you are offering.
Determining your customers’ needs
Once you have a clear idea of the type of person, you have to prioritize their specific needs according to what your business is offering. You need to identify the problem they face and why your product or service is the solution. Once you are in their shoes, you will efficiently address their concerns with your product.
Determining how your customers find you
In the current generation, there are different forms of communication, from texting to calling. Everybody will have a different receptive to the same modes of communication. Based on your ideal customers, you may consider running print ads, Twitter ads in case your target market are millennials and via channels from which they will quickly get the information readily available.
Assume your customers are mobile
Due to the increase in the technological sector, more and more people are connecting with the world via mobile devices, whether it’s through reading news, communicating, or shopping online. If you want to reach a wider market audience, make sure always to include mobile advertisement.
After determining your target market, here are ways to start marketing:
- Publishing contents to all social media
- Purchasing online ads
- Making use of brand advocates
- Co-marketing with similar brands
Choosing your target market and then reaching out to grow your business takes time. It would help if you are persistent and engaged. The more you become authentic and the more engaging you are, the more your business will grow.