This is one of the big questions that produce a great debate within the work team of every company in these times.
Why is it important to have a Community Manager? Today companies of different sizes are included in their team of Community Managers, who are experts in charge of managing your brand throughout the Internet.
A Community Manager is a highly responsible professional capable of building and managing your online community, as well as managing the identity and image of your brand, establishing and maintaining firm and lasting relationships with your clients and your fans on the internet.
For all of this to happen in perfect harmony, the Community Manager must fully understand your company, your philosophy, your field of business, and establish communication objectives together with some departments.
After having carried out an analysis on the situation of your company, the moment comes when the Community Manager must choose which platforms are the ones that will help your company to generate a greater reputation, so that in this way you can generate more customers, as well as you also get closer to your customers.
Why should you have a Community Manager?
In essence, it is because this way you will be able to obtain the highest possible profitability, which makes this an essential part for your company or business to carry out good administration on your social networks, because it will always be up to date with the latest news, new technologies, creating quality content for your customers or users about your company and your commercial personality.
Likewise, the Community Manager is that digital nexus that unites your company with your clients or potential clients more directly, quickly, and on a day-to-day basis, generating a fluid dialogue and resolving doubts correctly and quickly.
A Community Manager is in charge of producing a bilateral chat with the user, as well as making their experience with your company personalized for each client, creating quality content to make the difference between your brand and that of your competitors.
In the same way, the Community Manager can increase the knowledge of current customers and potential customers, it also can become the ears of your company in the digital world, allowing you to collect feedback from your customers and use it to propose improvements. internal to your company.
What are the main functions that the Community Manager would perform?
The functions of this worker are capable of adapting to the strategies and needs of any company so that in this way you can get the most out of online tools and make your business grow and always remain on the agenda.
All these actions will make the image of your company improve and therefore be more visible, a simple example is when a user searches for a brand and does not find it in a short time, the opinion is usually not good, so it is essential to be Always a few steps from the client, being the Community Manager who is in charge of making the image that he receives about you is positive.
You must take into account that many more people will see you online than physically, therefore, the image that is transmitted must be the best face of your company. This translates into another advantage of having a Community Manager since this is in charge of multiplying your reach and reaching as many users as possible.
Besides, a Community Manager agency will manage the statistics and metrics of your company’s publications, this will allow you to obtain more information about the notoriety and position that your company has in the digital environment, therefore it is possible to act according to the information collected.