Category: Website

As a company, one of our main goals is to increase your list of clients to get more sales. For this, the solution is to create an effective Lead Magnet, so you will get your business to take off.

The first thing to do is to clarify the concept. A Lead Magnet is free, quality content that is offered to users on a website in exchange for their personal data. This is composed of two essential parts: the Content, the Design.

The main objective of conducting a Lead Magnet is to increase the number of potential customers for your business, so the “gift” offered to users in exchange for their data must be quite irresistible, in other words, you must achieve that the most users download it. It is useless to offer a Lead Magnet if no user is interested in downloading it.

Likewise, you have to offer a Lead Magnet that is unique, that arouses the user’s curiosity and that they do not want to leave without having downloaded it, because the competition that uses this strategy is quite strong.

Likewise, this strategy can provide your business with a series of benefits such as; Capture potential customers if you offer content related to your products and services. Similarly, implementing a Lead Magnet on your website is very easy and cheap, and it is a way for your clients to find you on the internet.

Start creating a Lead Magnet

Below you can learn step by step how to create your Lead Magnet and make it attractive.

Step 1: validate the idea

The first thing to do before designing an effective Lead Magnet is to create your ideal customer so you know who you want to target. Above all, knowing in depth their problems, concerns, and needs. You will also have to analyze your competition to know what they are doing, and what is working for them.

But beware! This does not mean that you copy your competition, but that you try to offer something better than that.

Likewise, you must create a great value proposition. This means that even if it is free you have to “sell” it. And for that, you have to manage it. For this reason, you will have to communicate everything that they will achieve after the download, and it has to be something that they need and that implies a transformation for the user. Let there be a before and after your Lead Magnet.

A good value proposition for your Lead Magnet is one that tells how they will feel after downloading and consuming it.

Step 2: create the best content for your audience

How can you do this? Complying with the following:

• That will be directed to your ideal client
• Provide a lot of value
• Have an attractive title that speaks of the final result
• Well written, without errors

Step 3: Design like an expert

In this step, you will have to decide what will be the format in which you are going to pack your gift. It is a key element if you want to design an effective Lead Magnet.

Once the format is clear, you will have to design the cover. And this is very important because a poor quality cover will make your potential subscriber think that the content is not good.

Finally, the careful layout will enhance your corporate identity and brand. By doing this, you will be applying a good branding strategy, because you will get them to recognize your graphic footprint.

Step 4: Create subscription boxes

When designing an effective Lead Magnet, the subscription box plays a key role in your strategy. Its most important elements are a good title, a list of benefits, a 3D visualization of your Lead Magnet, and a call to action button.

Step 5: Create a page to capture emails

Even if you have a subscription box in your main banner or the footer, it is worth creating a specific page to capture subscribers. These pages are called Squeeze Page and they are very effective because the person who enters it can only subscribe to or leave the page. There is no more distraction.

Finally, as an extra tip, if you want to succeed when designing an effective Lead Magnet, I recommend that you have a welcome sequence prepared for each new subscriber who joins your list. Do not settle for sending the typical welcome email.

Your target audience has just opened a door for you (their email address) and this is clearly an opportunity to start building their trust in you.

The most important thing about Storytelling in digital content is that for consumers rather than purchasing a product, it is currently very relevant that brands create a connection, or in other words, where they tell a story that represents the values, perspective, and image and thus get closer to your customers awakening feelings that identify them.

What is storytelling?

Essentially, it is about telling stories, where they show something about the brand, and that in turn captivates or identifies consumers with it. These narratives need to be seen or feel credible, persuasive, informative, inspiring, and timely, but mostly be authentic to get them to empathize naturally.

When you start to make your storytelling, it is advisable to create an imaginary person with a first and last name that will be the one who will face all your consumers. Since the public, every day becomes more demanding waiting for stories in a context that allows them to have an immersion.

Imagine what you want to convey concretely, draw a course of action that allows you to create a story that makes a connection in a comical, aggressive, or sensitive way depending on the industry of your brand.

All brands must develop storytelling in digital content, the greatest challenge arises in the narrative elements, they have to be coherent, and that the public perceives what you want to propose. It is about telling the truth of the brand, exposing points of view to inspire your customers, this will make you top of mind of your customers concerning your competition.

Connect with your consumers

Storytelling in digital content focuses on connecting with consumers. This has become content marketing, a unique element to achieve customer loyalty because a good story can attract a customer to your brand and build loyalty with it.

By telling good stories, you can get your customers to become ambassadors for your brand. Be concerned about showing the values ​​of your company in each story you tell, carry out a research process, you should ask yourself simple questions: how would I better connect with my clients? What content do they want to see? On what platforms do they want to see these stories? This will create a mind map and a route to follow.

Google as an example of the importance of storytelling

In the words of Nathalie Picquot, Head of Branding at Google, “technology is nothing without the story behind it.” The multinational Google has been a pioneer in creating impressive storytelling and in the same simple way.

An example in the Google Search India campaign showing how to use all the tools the company offers entirely and subtly tells a tremendous story. It fantastically touches him and brings out the purest feelings by uniting old age with memories of childhood and the importance of friendship and family.

The new video platforms used by Google can give you a great advantage too, regardless of whether you are a large or small company. This example perfectly shows that just building good, meaningful, and creative stories are enough to get your brand name known globally.

YouTube, the ideal platform for storytelling

The YouTube video playback platform is not only for leisure or entertainment, but it has also become a strategic tool for advertising campaigns. Where you can reach large audiences and views for cheaper costs than traditional media.

On this platform, they can carry out A / B tests to see what their audience likes best and then launch the appropriate and elaborate message in traditional media. Well-structured storytelling can envelop the viewer, captivating him and leaving him wanting to see the story several times or recommend it to his acquaintances.

More and more people have started into an online sale before setting up a physical store. This is due to the minimum risk and investment involved in online sales and its massive reach along with social networks. In this way, we can start by making ourselves known and getting to know the customer before assuming the expenses of a traditional (street) store.

Thus, online sales should be considered by companies as an opportunity, a means within their reach to improve the business, since they add value to the product and enhance the position of the company. Therefore, whatever your business through the Internet, electronic commerce is the best option to reach customers from all over the world.

Do you know all the advantages of online sales? Discover them below.

You reduce costs

To implement online sales, you don’t need to have all your products presented in a physical space. In fact, different companies operate on the Internet in which they only show all their inventory through their electronic commerce.

This means that you will not only save by not needing to rent or buy a place but also, you will reduce costs in everything that this implies such as electricity, Internet, etc. Likewise, if you want to have a physical store so that customers have a space to observe your products, it doesn’t need to be large. In either case, you will be reducing your costs.

Sell ​​anywhere in the world

With online sales, it is possible to put your products on sale anywhere in the world. Thus, people will not need to travel to where you are to see what you offer.

Also, all kinds of geographical and linguistic barriers are thus eliminated. Your e-commerce translated into different languages ​​will allow users to buy on your website from different countries.

It will be available at all times

This means that an online sale can be made by any customer 24 hours a day, 365 days a year. Regardless of when the need to purchase your products arises, or if they are in another part of the world with a different time zone.

Therefore, it is important to always have an online sales platform, and not only for certain times of the year.

Customer loyalty

Knowing the behavior of your customers when buying, the times they have placed an order in your online store, etc., you can build loyalty by offering exclusive discounts or campaigns aimed at their specific needs.

This will have a positive impact on the business. That is why, and now more than ever, it is essential to offer a good user experience when it comes to building customer loyalty.

Receive feedback on your products

The online store will allow you to receive feedback so that you can implement improvements in your business. All this, through star ratings, with the possibility of leaving comments, etc.

Besides, the customer will feel heard after their purchase. There is no better way to thank him for the confidence in purchasing your company’s products. What’s more, if you offer quality, you will have nothing to worry about. Enabling a direct channel where others can see what they can expect from a certain acquired asset is a great public exercise of trust in your business and the online sale you offer.

Having a good SEO positioning and appearing in the first results of the Google search engine is the dream of any business with an Internet presence. However, this is not something that can be achieved overnight, as it is a process that requires constant work, continuous optimization, and periodic adaptation to algorithm changes.

Still, many SEO positioning tricks will help you increase and improve your website traffic faster.

Although it does not mean that we are talking about cheating techniques or anything like that. If that’s what you want, Google will have a penalty waiting for you at any time. So if you are one of those who like things on the right side, here are some tips that will be of great help to position yourself and be more visible on the internet.

How to do good SEO positioning?

Before we start, you must understand that no matter how many tricks you apply, if you do not have a basic strategy, you will not achieve optimal results.

#1 Take maximum care of the user experience

User experience is the perception that a person has about your website after having interacted with it. And what does this have to do with SEO? A lot. Google wants to position websites that have the highest quality content. 

But how do you know those are? Among other things, monitoring metrics that precisely measure whether the user experience has been good or bad. These metrics can be the time of permanence, bounce rate, pogo-sticking, etc.

It is as simple as when you enter a web page but you cannot find what you are looking for, so the second you leave, which makes your user experience bad, so Google understands that the contents of that web are not good.

On the other hand, if you enter a website that does give you what you are looking for, it explains it well, offers you additional information, etc. Google will positively value that web page, which is what you need primarily in your SEO positioning.

#2 Use the power of long-tails

In SEO positioning everything is born from keywords, so before any action, the first thing to do is see which are the most interesting keywords in your niche, and within that study, you must take into account the long tails.

Longtails or long-tail keywords are precisely that, longer keywords. For example, a short keyword would be “content marketing”, while a long tail would be “content marketing for beginners.”

#3 Have a good content strategy

In general, Google likes websites that constantly create and update content. In the end, so today it is very important that within your visibility strategy you have a blog.

Also, you should know that although advertising is a great way to gain visits, it is essential that you complement it with an organic way of capturing because as everyone knows, SEO is 10 times cheaper than SEM.

#4 Get organized with a calendar

Having a content marketing strategy is not writing for the sake of writing, but attracting potential customers to our page so that they end up becoming customers. That is why before writing you have to be clear about who your ideal client is and what worries them, what keywords are the ones that will attract your ideal client, and with this, create a publication calendar with which you must have planned all the content to create.

#5 Optimize the title and meta description

This is concerning all the pages of your website, not just your posts. As you should already know, the title is a very important positioning factor and the meta description directly affects another positioning point such as CTR.

That is why you must optimize these two elements taking into account that you have to include the keyword to attack in the title, you must make them striking to get the user’s click, put the keyword in the description because it will appear in bold and will also attract attention visually, etc.

Content marketing is a strategy that has proven to be one of the most effective if your goal is to get potential customers and retain the ones you already have.

Thus, content marketing attracts numerous benefits for your company. However, to achieve them requires a previously worked strategy and the need to be creative when choosing the type you will use. Therefore, planning is one of the key aspects of this type of campaign.

In the same way, content marketing serves to attract users who may be interested in your products or services at the same time that it helps you create an appropriate brand image based on the generation of your own valuable content.

Now, you want to know the most valuable and effective types of content marketing to generate income?

Posts

The Post, to date, are the primary method within a content marketing plan. Its use is because it is only about writing.

Regardless of whether your writing is perfect or not, unlike other types of publications, this type of content marketing should not pose any problem. You can write what you want but above all, what your target audience needs to read. Besides, you can combine it with other media such as images, videos, and many others.

Infographics

If you are one of those who do not like to write very much and you are more inclined towards graphics, then infographics are your ideal type of content marketing. People increasingly consume more information at the graphic level. Therefore, it is not surprising that this type of publication has become a very useful tool for creating content.

A clear example of this is those people who do not have time to read an entire article and who could use an infographic that summarizes all the content.

Videos

Video is one of the newest types of content marketing and the one that is having the most boom in the digital world. It is not for nothing, many digital marketing experts confirm that video is going to have more and more relevance in the digital world, so it is not surprising to see that there is more and more information in videos, as well as written.

Podcast

In general terms, podcasts are audio recordings that are available on the internet so that anyone can listen to them whenever and wherever they want. Likewise, it can be downloaded which makes it even easier to consume.

Also, it is another of the types of content marketing that has emerged due to the little time (and attention) that people have to read an entire post.

Webinars

These are live lectures that are often used to teach or inform something. It is a great marketing strategy to make content since it denotes a lot of professionalism.

Likewise, these types of conferences are usually well prepared and accompanied by good slides, which can help you better convey the information you want your audience to know. The most suitable thing is that it is useful content, but you can also talk about your new product/service or a new launch campaign.

Online courses

Taking online courses is one of the most widely used types of content marketing today, as well as others that take much more effort.

So, many of these online courses are carried out through videos where a person explains a specific topic, shows what they are doing on their computer, or also through slides in which a speaker explains while passing one after another.

Before you know the main reasons to use landing pages, you must first know what they are.

A landing page is a web page created solely to convert the visitor that comes from a specific marketing and communication campaign. This means, attract potential users and customers interested in our ad, our brand, our products, or our services.

Likewise, to convert the users who visit that page into leads, it is essential that the content is useful for the user and that the design is attractive. The purpose is to obtain the user’s data, generally through a contact form. They can be created for specific actions or campaigns such as: attracting customers interested in a product or service, registering for an event, downloading an ebook, among others.

Next, know the most important reasons why you should use a landing page as part of your marketing strategy.

Conversion rate increase with landing pages

We understand that with a conversion we seek specific objectives: obtain contact information, sell a product, subscribe to a newsletter, etc. Landing pages help you convert visitors into opportunities, but you must bear in mind that they alone will not do all the work. In them, they should have forms, CTAs, and good materials that are relevant to your ideal audience.

Get information from your leads

This information helps to pre-qualify people who requested quotes on your website or, in the case of people who downloaded materials from your website, you can get information from that person and if you use a digital marketing automation tool, you can monitor the person on your website.

Gives you credibility with landing pages

Your landing pages make you have credibility with those who visit them and that is because you are building value, showing that you understand the matter.

The moment you build value with your visitors, you automatically increase your chances of that visitor becoming a lead or even a business opportunity for your company. Of course, this only happens if you are really offering your visitors something that really has value to them.

Segment your audience

Segmenting your customer database helps you target specific audiences through personalized campaigns. If you have a foundation that is grounded in a particular offer, such as an ebook or a discount, your landing page can serve as a built-in targeting device, allowing you to effectively nurture these prospects in the future.

Landing pages are quick to implement

You can implement landing pages quickly, which allows you a lot of agility to generate campaigns. To achieve this, you need: Define your main objective, think about what you want to communicate and to whom, and prepare copies and images or videos.

Landing pages are a place to post all your offers

Marketing offers and landing pages go hand in hand. Without being hosted behind a landing page, those offers won’t achieve any change in lead generation. Besides, its landing pages need the user to “pay” to download their information by filling in their contact details and thus starting their sales process.

Provide material for other marketing channels

A successful digital strategy relies heavily on content. In this sense, landing pages are a great addition to your marketing team’s content arsenal as they can be shared on social media, used as a hook for your email shipments, linked to digital advertising, or even found by search organic.