Is it possible to increase sales with a blog?

Increase sales

A communicative tool that is sometimes wasted is blogs, without knowing that they can increase sales considerably when done in the right way.

 

Faced with the push of social networks, many have put aside the use of the blog without considering that the networks themselves are sometimes based on the microblogging of their users. That is why companies and small businesses could take advantage of this relationship well and use the blog as a platform to exchange with potential clients and increase sales.

 

However, it is important to take into account that blogs are not the instrument for the traditional aggressive advertising in which products and services are shown as the best option in the market or the best decision in the life of the client, so you have to know what content to broadcast on them.

 

In this sense, users access blogs in search of personalized information according to their interests. If they feel attacked by banal advertising, they may not want to access such a web page again.

 

Besides, this does not mean that a company cannot promote its products in the contents of its blog, on the contrary, it can do so, but intelligently and according to the interests and needs of the customers with whom it interacts daily on its blog.

 

In the same way, they will be able to determine those interests and needs by getting to know the Internet users with whom they interact well, through comments, likes, suggestions, etc.

 

Likewise, the actions to be taken on the blog, from the content that is posted to the responses to comments, must be established and guided by specific strategies to strengthen ties with the target audience and strengthen the business image, and consequently achieve increase sales.

 

Reasons to increase sales with a blog

It is a means of communication

The blog is an informal means of communication for the brand or company. That is, you can comment on topics, proposals, or debates about your products or services, which gives you an advantage over social networks, where the natural positioning is less and less, and also, you have to pay for the content to be visible to the largest number of people.

 

Therefore, a blog will be visible to anyone interested in dialogue with the brand. Besides, it helps to increase sales because it allows an efficient method to reach the public through the Internet at a low cost since the brand owns the content and the blog. That is, it is not subject to the regulations and standards of third-party sites such as social networks.

 

The target audience may be more engaged with the brand

The brand’s target audience that is aware of your blog is usually more engaged and more likely to position themselves in their mind. Therefore, you will return to the blog where you can see more messages. This action multiplies its value when there are comments since the target audience returns to the article to see if others have responded to their comment and, logically, continue the conversation.

 

Thus, the engagement of the target audience increases, and also increases sales.

 

Raise awareness of your target audience

Using the blog is also a good opportunity to establish an increased awareness that your target audience should require your product or service to meet their needs. Once your blog is known and has a good number of subscribers, you can start introducing your products or services gradually.

 

However, it is important to emphasize what was said above, you should not fall into the mistake that your blog seems like a great display of your products or services.

Google Analytics: What you need to know

Google Analytics

Generally, what is not measured cannot be improved. That is why it is important that in an environment where everything leaves its mark, you use the appropriate analysis tools. And this is where Google Analytics comes into play. It is the main digital analytics tool that will help you make decisions at key moments.

 

What is Google Analytics?

The tool called Google Analytics allows you to monitor websites, blogs, and social networks. Also, it offers you default and customizable reports. In this way, it offers grouped information on the traffic that reaches the websites according to the audience, the acquisition, the behavior, and the conversions that take place on the website.

 

Indeed, it works on elements as varied and important as the following:

  • The number of visits
  • The duration of the same
  • Traffic sources
  • The pages visited

 

It also acts on sections such as:

  • The sections preferred by your users
  • Keywords used
  • Technical details of the visitor’s devices.

 

However, what really makes Google Analytics the most complete tool is that it is compatible with the rest of the platform’s tools.

 

Then it is possible to combine Analytics with AdWords, Blogger, or YouTube. In fact, all the Google tools in which visits and traffic are counted can be combined and complemented with Google Analytics. Besides, there are different attractive resources for Analytics available in Google Chrome. You can play with them too.

 

How does Google Analytics work?

The free Google Analytics tool collects data using a combination of cookies, browsers, and JavaScript code. The analytics program can collect information from your site thanks to the JavaScript code that you must include in your pages and the cookies that are generated once the user accesses the web through a browser.

 

In this way, all Google Analytics records the activity of your user from when he arrives until he leaves your website and transforms it into different reports with graphs and statistical data so that it is easier to know the evolution.

 

Google Analytics: Processes

Its operation is based on three processes: the collection of data, the processing of the same, and the creation of reports. However, to start the process, as in any strategy, you must set goals.

 

Data collection

Google Analytics uses JavaScript code to collect information from websites.

 

In this way, Analytics records a visit each time a user views a page with the Google Analytics code. For mobile apps, you need to add code to each “activity” you want to track.

 

Step-by-step data collection:

  1. The server responds by sending the page that is requested to the user’s browser. In this way, once the browser analyzes the data, it will contact other servers that will process some parts of the code on that page it requests. This is how the code works.

 

  1. Then, the browser of the user who visits your page requests that code from Analytics, (the platform sends it and it is saved in a file called Urchin.js.) While the code is running, the previously named attributes of the visitor and your browsing.

 

  1. When all the data has been collected, the code creates cookies on the visiting user’s computer.

 

  1. By having the cookies already defined, the code sends all this information to the Google Analytics server by requesting an invisible GIF file.

 

  1. Finally, it saves the data in another file called Logs File and creates a data section in it for each page viewed. This data includes aspects such as the date and time, the search engine from which the visitor comes, the number of visits, etc.

 

Data processing

Once the interactions of a user have been collected, Google Analytics begins data processing to transform the raw data into useful data that provides you with knowledge. To process them, each of the data sections is analyzed separately. That is, its attributes are divided.

 

Thus, Google Analytics transforms each attribute into elements that it calls “fields”. In this way, for example, the IP address will become the “Visitor’s IP” field. Each section or line provides several attributes and each of them is stored in different fields.

 

Report generation

The resulting reports can be consulted both from the Google Analytics web service itself and from other spaces for which it is necessary to use the reporting APIs.

 

Each report is created based on field comparisons. Aspects such as the visitor’s city or its conversion rate are taken into account. And once the data is stored in the database, the process is concluded.

Marketing tools, how can they help you?

Marketing Tools

The effectiveness of a marketing team is not only determined by the talent of its components, but also by their productivity, this is achieved using the best marketing tools, some are even essential for the success of a business.

 

More and more, companies are looking to marketing for an option to generate more business opportunities. For this reason, it is necessary to make the processes carried out more agile. Such as content production, lead generation, relationship with potential customers, etc., using various marketing tools.

 

This increases the demand for the use of tools: they are included to automate many manual tasks that take time to execute and make it difficult to prioritize more strategic activities.

 

All in one marketing tools

All-in-one tools within marketing are platforms that allow you to manage and automate various business strategies from the same interface.

 

Thanks to these tools we have a large part of the information necessary for our business located in the same place and we do not have to go from platform to platform for each situation or strategy.

 

Many of these tools help with tasks such as lead management; email chain scheduling, analytics, content creation, or even social media management.

 

Their main strength is that they allow us to have an overview of how our marketing strategy is working without losing a detailed view of user interactions with our content. Many of these tools incorporate adapted versions of typical sales CRMs, making it easy to track individual users.

 

Marketing tools for automation

Marketing automation tools involve many functionalities, such as Landing Pages, Email Marketing, and email automation flows. This facilitates and extends the management of leads and drives the creation of sales funnels.

 

This means that it becomes an increase in the volume of more prepared leads that will be sent for sales and it also means improvements in the productivity of the marketing team; as the process can be automated through predetermined triggers.

 

Email marketing tools

Email Marketing is one of the main customer relationship channels. After the visitor has the first contact with your company and becomes Lead. It is through Email Marketing that you communicate with him and offer him more content until he is ready to speak with the sales team.

 

For this reason, it is important to use a marketing tool to automate emails and everything that has to do with sales via email.

 

Marketing tools for creating landing pages

Landing pages are those that are intended to receive visitors and convert them into Leads. After that conversion, the visitor becomes a contact or business opportunity.

 

Through landing pages, we offer relevant materials or other offers to convince the visitor to register their data; such as name, email, telephone number, and company. In this way, it is possible to establish a relationship with the Lead, get to know them more, and send them content, as required by their needs.

 

Content Marketing Platform

These tools can greatly optimize the process since they allow everything from blog management to creating demands for the production of publications, saving time, and increasing efficiency.

 

Marketing tools for SEO

Marketing tools for SEO (Search Engine Optimization) are intended to help companies improve their position in search engines such as Google. These tools have many functions, such as keyword research, site optimization through plugins and analytics, etc.

 

Analytics tools

Through the use of analytics platforms; you can measure the results of your online actions so that you can obtain the best data from your business. Among the advantages of using this type of marketing tool, is the evaluation and understanding of the interest of the visitors on the site.

 

In this way, it is possible to measure the return on investment (ROI) of the actions carried out and detect which actions and strategies produce more results to attract the attention of the public.

 

Marketing tools for Social Media

The marketing tools for social media help in the optimization of the actions on the various social platforms. These tools stimulate productivity growth through the pre-scheduling of posts and allow you to track brand mentions; assess interest and reactions to content and fan base.

Effective strategies to sell through social media

Social Media

Selling through social media is something that is beginning to become more of a basic of business growth strategies than a luxury or a simple option. That is why we must be prepared and design a good strategy in digital media to continue promoting the growth of our companies, and even enhance it.

 

Along this path, we have found that there are 2 kinds of companies that want social media: Those that do not know how to really grow and believe that paid advertising is the only thing their business needs, and those that see it as a strategy to delight in client and they know that more than a point on which their entire strategy hangs, it is a support.

 

How to sell more and better on social media?

Due to the high influence that social media have in the different stages of the purchase of our potential clients, below, you will be able to know 5 strategies that are highly effective to sell through social media.

 

#Take advantage of the virality of videos to sell on social media

Virality consists of getting as much content as possible (such as image, video, etc.) shared, rated, and commented upon, in a short period of time. This helps you increase the presence of your brand on social media. 

 

Also, you don’t need to spend a lot of money on this, but rather have a good creative team capable of creating content that is sufficiently eye-catching and engaging, that people will share it. For this, you must:

  • Moving away from what you traditionally do is what they call: thinking outside the box, which is nothing more than seeing things from another point of view.
  • Make it as simple as possible; You don’t need to invent the black thread, sometimes the best ideas are usually the most “obvious”, but unusual at the same time.
  • Make it as concrete as possible: make it last between 15 and 60 seconds, or people will get bored and won’t see your video until the end.

 

#Use the power of images

By nature, humans process images much faster than text, so they tend to attract our attention much more; which makes it an important point to keep in mind when selling through social networks.

 

Now, when choosing the text and photography for your publication, you must be very clear about:

 

Who is your target audience: You must know the characteristics of your ideal client to design the correct message for them, as well as its language and tone.

 

What is your goal: You cannot publish just because yes, you must know what you want to achieve with this, be it closer to your audience, that they buy you, that they recommend you, get more followers, etc. 

 

#Monetize your posts

Add a link, whether it’s an offer, special promotions, new releases. The objective is to interest people and make them come to our page to buy (and if not, at least have their data to communicate future offers or news).

 

The specific objective of putting a link in your posts as part of your strategy to sell through social media is to obtain a well-qualified database of people interested in your product, know their names, and at least obtain their email address to being able to have a direct channel to them and increase sales opportunities.

 

#Listen to your audience

There is no better way to find out what your audience wants than by asking them. You can’t be guessing what works best and what doesn’t, and that’s why markup studies are important; But if we are talking about social media, take advantage of the “social” part and interact with your audience.

 

#Build loyalty with your customers

Selling through social media (or by any other means) is not only about moving our products or services as many times as possible, but about ensuring that those people who have already consumed us, at least once, are satisfied enough to for them to buy from us again, and perhaps even more important, for them to recommend us.

How to create copywriting emails

Copywriting emails

Copywriting emails are now part of the routine for many marketers. Previously, it was used as a kind of substitute for the telephone for some specific situations. And today, it has become one of the favorite contact types for many, mainly in times of Inbound Sales.

 

Here are 5 steps where we will explain how to make copywriting emails without dying trying.

 

1. Define the objectives of your copywriting emails

Each email has a specific purpose. You can send a newsletter to build rapport and educate subscribers. Or you can send sales emails to increase revenue. However, other times, you will send transactional emails after someone makes a purchase.

 

Now, before planning the copy you will use in the email, you should ask yourself 4 basic questions:

  • Where are you now?
  • What action do you want the reader to take?
  • Who are the recipients of the email?
  • How will you convince readers to say “yes”?

 

2. Understand what your audience cares about

Making copywriting emails is so much easier when you understand the needs and frustrations of your potential customers.

 

So to go beyond one-dimensional users, ask your customers what really matters to them through interviews, surveys, or forum analysis.

 

3. Shape your research for your copywriting emails

Transcribe all your research data and download the survey results into a spreadsheet.

 

Also, make a copy spreadsheet that you can use, as well as repeating phrases and memorable emotions.

 

Making a spreadsheet is time-consuming, but seeing your prospects’ emotions and desires in one place gives you an overview of what your messages need to convey.

 

4. Make a copy of your copywriting emails

The simplest way to write copywriting emails is to list some features of the product, suggest its purported benefits, and add a call to action (CTA).

 

Likewise, you can use the research on what is happening in your prospect’s world to your advantage, and thus show them why life is better with your product.

 

In an email, that kind of compelling copy is used in three places: subject line, body content, and call to action.

 

Subject line

The subject line is the first thing to see your readers. About 35% of subscribers open an email based on it.

 

But if you really want to stand out in a sea of ​​emails, you’ll have to delve into what your audience wants and show them how everything they want is on the other side of the email. A potential way to make that deeper connection is segmentation, but it requires data that you might not get unless you ask for it.

 

You can then tailor your subject lines to focus on helping each segment. Well-tailored subject lines combine empathy, relevance, and, as appropriate, humor. For your emails, ask yourself if you think the subject line resonates with you as a reader. If your answer doesn’t convince you, you should try until you feel like it’s the one.

 

Body content

This is where you have 4 seconds to convince your audience not to run away and keep reading your email. It is the part in charge of capturing their attention by detailing a problem that matters to them, and how you will solve it.

 

Call to Action

It’s where you really find out if your subject line and body were persuasive. Still, your CTA shouldn’t be an afterthought. Instead, use your CTA copy to remind readers that you understand what is important to them, what they’re struggling with, and that clicking the button brings them closer to the solution.

 

Test your campaigns

Testing your copywriting email campaign can be especially valuable if:

 

  • You’ve used the same onboarding sequence for a while (and metrics are starting to decrease)
  • You are launching a new product
  • You are shifting the focus to a different person from the customer

 

That being said, you need a substantial number of subscribers and a solid process through a good email marketing tool to run statistically valid email tests.

Get conversions with these 5 types of lead magnet

Lead Magnet

In marketing, a lead magnet is an effective technique to obtain the contact information of a potential client. It is also a tool that produces effective conversions by offering a long-form resource in exchange for a prospect’s contact information.

 

If worked well, a lead magnet can be the prelude to a sale. Because a person who visits your website is looking for something, has a problem or a need. And if after taking a look at your website you decide to download your magnet, you likely want to know more about yourself or how you can help even if you are not ready to buy yet.

 

Similarly, this strategy is not as easy as it sounds. For example, someone downloads your lead magnet and says: “Ok, I like this. I think I can solve my problem with this brand, product, or service, but for now, this is the first step”

 

Once they become a subscriber, you need to give them more reasons and keep wrapping them in your brand or business. Do not immediately launch an offer. Ultimately, a lead magnet can be the beginning of a good relationship, but … You can’t go by leaps and bounds or you can go wrong.

 

Now that you are clear about the power of a lead magnet, let’s get to know the types that work the most to attract and convert.

 

Types of lead magnet

  1. E-book

It’s a marketing classic that never fails, even as time goes on. You may think that in this era people no longer read, but they do. If you answer the question that most worries or intrigues the user, it can perform much better than any other lead magnet (which is why it is at the top of this list). So don’t discount it

 

When creating an E-book to attract a customer you must take into account:

  • Let it not be too long
  • That it is well structured
  • Preferably it has a practical part, with which to apply the theory

 

  1. Discount coupon

If your business is online, the best lead magnet is to offer a discount coupon on the subscription. However, it is not that simple, you should know that the user is not usually prepared to buy as soon as they arrive on your website, so it may take a while for it to be effective.

 

  1. Refillable template

Proposing your target audience a practical exercise through a fillable template can be quite beneficial. Especially for businesses in which the user needs a change (for example: change habits, get to know each other better, change their routine, etc.).

 

Likewise, you must take into account that this template must be very well structured and, as far as possible, that this lead magnet is in PDF format.

 

  1. Checklist

Easy to produce and practical to consume. People usually like to be taught what steps someone has to follow to perform a certain task. For example, you can make a checklist with the things that you should not forget when carrying out your first launch campaign, and much more like that. You can make a checklist of practically anything that requires a specific process.

 

  1. Video course

If you choose to make a lead magnet based on videos, you can prepare three or four videos with powerful content related to the problem you want to solve in your potential client and notify them that they will receive from time to time more videos of that type with valuable information.

Copywriting and SEO. Do we need them?

Copywriting and SEO

It seems incredible that just when you start to understand what copywriting and SEO is, you get to the point where you know that they mix.

 

Well yes, although it seems capricious, the truth is that copywriting and SEO are necessary for a web page.

 

It will not be news to anyone to say that the texts you write for your website have a great weight in the way that Google shows results for any search. The quality of the content and its quantity are one of the fundamental pillars when it comes to positioning a website in search results.

 

But not just good copywriting is something you have to do to get ahead of the search engines. Users are also attracted by useful and quality content, promoting conversions, and making your website become a benchmark for your readers.

 

So that we can fully understand the importance of copywriting and SEO, we must define them one by one, and then see the mix that they can become.

 

What is copywriting?

For starters, “Copy” means sales-oriented text. “Writing” means to write. Therefore, copywriting is the writing of texts oriented to the sale. Likewise, there are 2 main types of copywriting: “generalist or creative copywriting” and “direct response copywriting”.

 

Generalist or creative copywriting is done by copywriters who normally work in an advertising agency. The best-known function of agency copywriters is taglines.

 

Likewise, the objective of direct response copywriting is for the reader to perform a certain action. This action can be a purchase, a donation, download a file, subscribe to a newsletter, and others.

 

In this sense, the most used copywriting in the online world is a direct response. In other words, all copy that appears on web pages, email marketing, and social media ads is direct response copywriting.

 

What is SEO?

SEO is an acronym that stands for Search Engine Optimization; which has become a discipline whose objective is that web pages obtain a privileged position in search engines.

 

Currently, there are several search engines such as Bing, Yahoo, Google, or others; but it is no secret that it is Google who leads the list as the most used.

 

Now the question is: how do you get that a web page is optimized so that Google places it in its first positions? For this there are 2 types:

 

SEO on page

It is a series of techniques that are applied inside the web page that you want to position.

 

Off-page SEO

This type of SEO is basically link building. Link building consists of the fact that there are a series of links that point to your page. If the links that point to your page come from quality pages, it is a factor that helps your positioning.

 

So now that we’ve gone over the terms separately, we’ll talk about copywriting and SEO as one to support your marketing strategy.

 

Copywriting and SEO as one

When we talk about copywriting and SEO as one, we refer to the specialized way of writing online that contains phrases and keywords, these phrases and keywords are what the reader who comes to your website writes in the Google search box (or any other search engine) to find the information you want, helps online content to get a better position in search results, and the best thing is that it attracts qualified traffic.

 

Why is copywriting and SEO important?

The most prominent reason that explains the importance of the use of copywriting and SEO has to do with the existence of the Internet. The fact of being on the internet already creates a need for us to use these two essential aspects correctly.

Facebook Ads: How to get the most out of them

Facebook Ads

Facebook has proven to be one of the best social media platforms to drive a digital marketing strategy for businesses of all sizes thanks to its more than 60 million business pages. In this context, Facebook Ads has earned a privileged place among advertisers who want to publicize their products and generate engagement with their brand through social networks.

 

Why use Facebook Ads?

There are some reasons significant to use Facebook Ads to promote your company like:

  • It’s easy to use.
  • The investment amounts are low compared to traditional media.
  • It can be segmented by age, sex, city, interests, etc.; and thus target the users who have the greatest possibility of being interested in your brand.
  • Create the campaigns you want, for as long as you want with the investment amount that you consider best.
  • Can pause the campaign at any time.
  • Have information about the performance of your ads, allowing you to know which ad performed the best.

 

However, it is important to use this tool correctly, to know what its benefits are, and how to get the best out of it for optimal results.

 

To get the best out of a Facebook Ads strategy, you should take into account the new Facebook policies regarding the quality of content and advertising. 

 

If you do it right, your Facebook Ads campaign can generate good profits and great growth for your website. But, if you still don’t know where to start, here are some of the tips that you should keep in mind when creating effective advertising on Facebook:

 

Set your goals

The first thing you should do is determine why you are running the campaign and what you intend to achieve (Increase sales, achieve greater brand, recognition, get leads, etc).

 

Besides, it is important to define what the product is, how it differs from others, and what is its value proposition. Remember that you should only advertise on Facebook when you want to convert your users into buyers or subscribers.

 

Determine the target for your Facebook Ads

It is very important to segment the market based on the different variables that allow us to know Facebook Ads. For example; age and country since the products are usually intended for a specific audience, and not for the entire market. This will also lead to cost savings; as it makes no sense to advertise a product to an audience that is not interested in it.

 

Creativity

Facebook Ads have to attract the attention of the users. The design and creativity have to be in line with the image that the company intends to give and with the public; it is aimed at. Also, the copy must attract attention and arouse the user’s curiosity about the product.

 

Choose the format

Depending on the characteristics of your ad, you must choose a format from the six available.

 

Focus on range

Try to reach as many people as possible; although, all of them must belong to your target audience. Otherwise, the campaign will not be well segmented and will be inefficient.

 

Reviewing the statistics can allow you to make corrections and adjustments to your targeting.

 

Be specific with your landing page

Sending users to a generic web page (such as the home page) is a mistake that creates confusion for potential customers. Ideally, create a specific landing page that takes the user to the product that is being sponsored.

 

In an environment with great development, a tendency to change, and competition; it is essential to attract the attention of the user, put them at the center, and optimize their experience.

5 tips for effective email marketing

Email Marketing

Email marketing or mailing is an excellent communication tool that the company has to communicate with the client. It is a very powerful weapon that is well used, can give very good results, especially conversion. It is a perfect opportunity to offer user quality and valuable content. A customizable plus to convert leads into potential customers.

 

Besides, email marketing uses email to send various types of content to a group of contacts, it is customizable and not invasive. Although emails are sent in bulk, we must bear in mind that for the user to receive our email; they have previously had to give their data.

 

These are the 5 tips that you should take into account to carry out an effective email marketing campaign:

 

Define the objectives of your email marketing

Firstly, To define the objectives that we intend with our email marketing campaign, it is essential to answer these two questions:

 

  1. What use do we want to give to emailing?
  2. What type of audience are we going to send it to?

 

Launching an email marketing campaign to give the maximum possible visibility to a special promotion within our online store is not the same as spreading a newsletter with tips or news of interest within an inbound marketing campaign.

 

In addition to our intentions and the type of destination, we must also define our goals concretely and quantitatively. For example: increase 10% of the sales of a certain product or increase the conversion to leads in an inbound marketing strategy. 

 

Segment the database of your email marketing campaign

One of the main keys to a good email marketing campaign is the segmentation of the database, that is, of the recipients who will receive our emails.

 

To get a list of recipients, we can use methods like forms in which we can ask questions about the user’s age, sex, profession, or academic level, or surveys via the web, email, or telephone.

 

Define a content strategy

Do not forget that an email marketing campaign is also content, which means that to make quality emails, a good design, fun graphics, and images with a good resolution are not enough. More is needed, with an email we must try to provide valuable content for the reader, and for this, it is necessary to take into account the following tips:

  • Create headlines that generate interest in a close and direct tone
  • Special care must be taken with the first lines to attract the reader’s attention; use subtitles to divide the information, as well as all kinds of visual resources: vignettes, photos, graphics, etc
  • Take care of the arrangement of the different elements that make up the email; seeking a good balance between images and texts
  • A newsletter must be visually very attractive; but also provide valuable and relevant content, with news of interest related to the niche or topic to be discussed
  • Whenever possible we should try to surprise the reader with curious news and sometimes, with a touch of humor

 

Use the right tools

Marketing automation platforms include powerful email marketing functionalities; such as predefined templates to create high-quality designs, customer segmentation, linking with the company’s CRM, lead nurturing and workflow techniques, or incorporating call-to-action buttons ( CTA).

 

Monitor your email marketing campaign

Finally, the impact of the email marketing campaign must be monitored. To do this, data such as:

Percentage of open clicks and reading time 

In addition to knowing how many users end up opening our emails; we must also determine the interest that readers show about our campaigns and the time they spend interacting with them.

 

Media used

Another important piece of information; is to know from what medium (smartphone, tablet, PC, laptop, and even type of browser) our potential clients consult emails.

 

Content analysis

In this way, we can know which links, buttons, or images have received the most clicks and, therefore, more interaction.

 

The purpose of summarizing all this information is to have information of great value to improve our email marketing campaigns; especially if the results we are achieving are below our expectations.

3 big copywriting tips to bring in customers

Copywriting

If you offer your products or services online through a website or electronic commerce; You may have noticed that good design is not enough to sell. Currently, in the world of sales, marketing techniques are constantly innovating, and copywriting is one of them. 

 

In other words, this type of redaction is the art of persuasion in writing, where the message takes care of both form and technique, as well as aesthetics.

 

Therefore, copywriting is not just about writing but about doing it with a very specific intention and objective. So you shouldn’t confuse it with content marketing or just content creation. Remember, this does not mean that you are going to use false advertising, it is only to attract customers with a precise message.

 

Here are 3 great copywriting tips to learn how to attract more customers.

 

Know your target audience 

This is the first tip you should take into account when doing good copywriting. It is important to know as much as possible about your target audience. The more details you have about your potential readers is better. Generally speaking, that means understanding your audience’s fears and desires. It also requires an overview of demographic information and other stuff.

 

You should ask yourself a series of questions such as is your potential client male or female? How old is your audience? In what way do they speak? These questions and answers will help you with your copywriting; it will also help you implement warm and comforting language for the reader.

 

Copywriting requires you to choose your words carefully

This means that you should not only use sweet and nonsensical words, but you must be consistent and persuasive. The main thing is not to stop being yourself or try to be someone else; Copywriting is about being honest and authentic to earn the trust of customers.

 

In general, people are bothered by insincerity and are much more likely to respond positively to a brand that communicates in a normal direction than to someone who does not provide valuable content.

 

You should be as specific as possible so that your entire audience understands what you are saying. It is also well known that nobody likes to be made fun of or to be believed to be ignorant of the subject.

 

Besides, you should also choose a good structure for your writing. On a structural level, some methods can help you present your writing most persuasively without overstepping the line of what not to do. 

 

Some of these structural formulas are AIDA: Action, Interest, Desire, Action. The 4 Ps: Product, Price, Place, Promotion. AND QUEST: Qualify, Understand, Educate, Stimulate, Transition (attributed to Michael Fortin)

 

Use copywriting to establish the call to action

Introducing certain phrases of Call To Action make the reader manifest more dynamically, for this, you can use phrases such as “run and subscribe”, “enter and find out more”, among others.

 

These are calls to action that produce intentions in the audience that make a direct impression. The CTA should be short, crisp, and direct, and should not leave room for misinterpretation.