3 Simple Copywriting Secrets to Bring in Customers

Copywriting

If you offer your products or services online through a website or e-commerce platform, you may have noticed that good design only goes so far. Marketing techniques are constantly being changed and innovated, and copywriting is an essential part of that process. 

This type of purposeful marketing is the art of persuasion in writing. You take the message you wish to deliver to potential customers and tailor it to have the proper form, function, and aesthetic. 

Therefore, copywriting is not just writing, but writing with very specific intentions. You shouldn’t confuse it with content marketing or content creation, though. Like with content creation, you aren’t going to use any sort of false advertising. Instead, you are going to focus the content into the precise message you wish to use to attract customers. 

Here are 3 great copywriting tips to attract more customers and boost your company’s sales!

Know your target audience for better copywriting

This is the first step to any good copywriting. You already know everything there is to know about your product and services, so now you need to know your target audience. The more details you have about your potential readers, the better. In a broader sense, that means understanding how your audience connects to your business. It also help to have an overview of demographics information. This process can be a little more streamlined if you are already using lead funnels on your platform. If not, you should definitely implement this priceless process. 

Ask yourself a series of questions, such as: Is your potential client male or female? How old is your target audience? In what ways do they speak? Answers to these questions will help jumpstart your copywriting. It will also help you bring warm, inviting language to your reader.

Word choice is everything when copywriting

The key to good copywriting is consistency. Your goal is to always be honest and authentic. Never try to be someone else. Copywriting should help earn your customers’ trust. Whether you choose to use formal language, or something more “fun”, the main goal is to be consistent, authentic, and persuasive!

In general, people are bothered by insincerity, and are quick to pick up on it. They are much more likely to respond positively to a brand that communicates in a clear, honest way, rather than to someone who does not provide an authentic experience. You should be as specific as possible so that your entire audience understands what you are saying. No one wants to feel ignorant on a subject, or like they are being talked down to. It is important to know your audience (as we learned in the previous section).

On a structural level, some methods can help you present your writing most persuasively without overstepping those lines. Good structure can really tie your message together in a neat and memorable way. Some of these structural formulas are AIDA: Action, Interest, Desire, Action, The 4 Ps: Product, Price, Place, Promotion, and QUEST: Qualify, Understand, Educate, Stimulate, Transition (attributed to Michael Fortin)

Establish a “call to action”

Introducing certain “call to action” phrases (known as a CTA) make the reader manifest more dynamically. For this, you can use phrases such as “run and subscribe” or “enter and find out more” to lead them closer to the desired outcome.

Your CTA should make a direct impression on your customers that produce intentional actions. The CTA should be short, sweet, and to the point. They should not leave room for misinterpretation.

Going forward, you can apply these 3 simple copywriting secrets as you learn more about your customers. Study other effective websites, and stay up to date on all the latest marketing and sales trends to ensure you are two steps ahead of the competition!

Google Search: Have you looked for your business?

What happens if you search for your business on Google? If not, you could be in for a big surprise. From complaints from a dissatisfied customer, to strange messages from internet strangers.

But what if you search for your business and nothing turns up? Nothing good, nothing bad…nothing! This isn’t necessarily a bad thing, but rather think of this as a great opportunity to begin building a positive and profitable image. One that attracts clients and gets the projects and income rolling, while at the same time helping to position your company so that it appears first in the search engines, because…

If your company is not easily found on the internet, it (basically) does not exist

This is a fact. Gone are the days of walking down the street in search of a paint store, cold calling businesses in the phone book, or asking acquaintances which dentist they recommend. Approximately 75% of users rely on what they find on the internet to determine what businesses to use. Keep in mind that the opinions of others can help or hurt that initial impression. 

Hasn’t it happened to you that, when you heard the name of a company, you gave it a quick Google search to see what you could find out? If that company isn’t easily found, it quickly loses credibility, damages its reputation, and could cost them a customer.

In the long term, everything you publish on the internet, from tweets to comments, is just a small piece of the bigger picture: your online image.

How can an internet presence be of service to you and your personal or professional online image? 

Here are 6 things to consider:

1. Analyze yourself first

See if you can find yourself on Google or on social media, and read the last things you’ve published. What kinds of messages are repeated? Do they communicate in a more positive or negative way? Does it have any connection to your line of business or your professional career?

This will allow you to get an idea of ​​what you are communicating to the digital world, and help understand how others may perceive your online identity. You could even go a step farther by asking your contacts to define you in one word for more direct feedback.

2. Set goals

Once you have analyzed yourself and what you are making known to the world, it is time to put online media to work for you. To do this, you must set attainable goals and objectives: what do you want to achieve and in what way?

Gain clients? Increase sales? Improve service to your existing customer base? That you build a more honest and trustworthy reputation? Attract leads to your page? You define your goals, and from there your online presence can begin to work in your favor.

3. Choose your media

The wide variety of social networks provides more options than ever, and, according to your goals, it will be easier than ever for you to choose the best fit(s) for you.

Maybe you can integrate Facebook or Twitter into your business, out of habit, and those can be your main networks, or you may reach out to a younger audience through Snapchat or TikTok. Show off your photography or design skills by publicizing your portfolio through Instagram and Pinterest, or even give a more thorough and fun approach via YouTube

LinkedIn is a great networking tool for professionals to communicate. Choose a network that is comfortable for you or aligns with your audience, and use it. 

4. Create value

Studies indicate that we are exposed to around 3,000 advertising impacts daily. This represents around a million impacts per year! If you want to stand out among the sea of ​​content that bombards us each day, you must create content that contributes something new or memorable to those you reach out to.

5. Don’t neglect the networks

We know that with traditional work it can be exhausting to add another responsibility to your plate. At the end of the day, this process shouldn’t be a burden. It’s not about posting every half hour, it’s about how good the content is. Quality over quantity. 

To overcome this fatigue, try to plan ahead. It is better to establish a calendar of topics that you want to publish throughout a given period. Some tools allow you to schedule your posts in advance to take the worry away. Remember to encourage feedback and review the responses to your posts. Reply in a polite and timely manner to both improve your online image and build a better reputation.

6. Integrate your online and offline credentials

Social networks, blogs, and web pages become extensions of your offline image, and complement it so that friends, family, clients, and business contacts know more about you and your company.

The importance of SEO goes beyond the web

We should be clear about the meaning and definition of “SEO,” which means “Search Engine Optimization.” SEO brings together a series of techniques and strategies in order to ensure your websites is more visible, and appear in those critical first results, when a user searches for your company, services, or products offered on Google or any of the other major search engines.

Before deciding which marketing option to use to enhance your company, consider the goals you set earlier. Whether you are concerned about the future of your company, or want to maintain your presence, you can bet on SEO.

SEO is the only customer acquisition tool that:

  • Shows long-term stability
  • Offers the cheapest acquisition cost per lead (contact) on the market
  • Does not usually face unexpected price increases
  • Maintains ideal operating conditions without sudden loss of effectiveness.

Since SEO is a tool that achieves long-term results for Google searches when used correctly, you can think of it as the best option for creating and maintaining growth, generating future sales, and taking care of the hard work for you. The digital world is unavoidable, so now is the time to build a lasting, positive online presence!

5 Tips to Supercharge Your Website and Attract Customers

Having a well-designed website in terms of structure and organization tends to attract more people

If you create a website to promote your brand, company, foundation, or initiative, it must be functional and easy-to-use so that it can compete on the marketplace.

Most people think an overly complex design might look good, but the reality is that it scares users away. A cumbersome website will increase your “bounce” rate, which means users will leave before exploring the site and purchasing your product.

Simplicity and practicality, combined with creativity, represents the perfect formula for any project to go from being lackluster to being a beautiful page that creates customers.

Here are 5 tips that will supercharge your website and turn it into a money-making machine.

1) Keep Your Website Simple

First impressions are vital for the survival of your landing pages. Websites with too many links, copy, tabs, or windows will overwhelm your visitor. The average user will take one glance at a website and decide whether to stay or leave. If the website seems daunting and nothing makes sense, the user will navigate to your competitors website instead.

A simple design is better than a complex one. The user must be able to navigate the site easily, without needing to provide info unless they are ready to make a purchase. There is nothing that burdens the consumer more than having to register or sign up without getting something in return.

2) 1, 2, 3, SOLD!

Involving too many complex design pieces or endless technical explanations that lead nowhere, will cause you to lose a sale. Make the steps for your customer to purchase your product straightforward.  The easier it is for someone to navigate your site, the greater the likelihood they will buy from you.

One strategy to make sure the user appreciates your design is to conduct usability testing, or user experience testing. Usability testing is akin to running an experiment and determining if the website is user friendly. It also determines whether all the important items on the website are right where the users expects them. At H2M Solutions, we can conduct usability testing if the site is not performing up to par.

3) Don’t Forget the Menu

Oftentimes users feel overwhelmed by the navigation menu. If you have several sections on your website, make them easy to locate! Also make the menu appear on all pages. The user should feel like the menu is “chasing them.” These small details will ensure your customer has a great experience while using your website.

It is also very useful for your site to have a “Site Map.” Having this feature will make allow the user to navigate back to the main page or other pages without much hassle. The site map will also provide “breadcrumbs” that will link the user back to previous pages without the headache of having to click the back button unnecessarily.

4) Use Old Stuff?

The internet has been around for many years. Users have become accustomed to certain features and design elements. These features, such as Log in, About, Products, and other essential buttons for business sites are important. Don’t dismiss them by trying to be unique or fancy. They will allow your customer to feel at home, and your website will flow more naturally from one link to the next.

5) Responsive Website Design

The desktop has not been the only device people use to surf the web. In fact, most visitors probably discover your website via a mobile device initially. In this sense, business site and landing page designs should take a “mobile first” approach to building a site, which means focusing on designing the page for cell phones and tablets and mini-devices first.

Supercharge your Landing Pages

These tips will supercharge your website and make it more attractive to your customers. With any luck you will be converting users to customers without any problem.

If you require assistance in developing your landing page, or you need some design work help, feel free to reach out. We provide free consultations for curious business owners, and offer service packages for web design, graphics, and marketing automatons. Use the following link to schedule an appointment:

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