If you offer your products or services online through a website or e-commerce platform, you may have noticed that good design only goes so far. Marketing techniques are constantly being changed and innovated, and copywriting is an essential part of that process.
This type of purposeful marketing is the art of persuasion in writing. You take the message you wish to deliver to potential customers and tailor it to have the proper form, function, and aesthetic.
Therefore, copywriting is not just writing, but writing with very specific intentions. You shouldn’t confuse it with content marketing or content creation, though. Like with content creation, you aren’t going to use any sort of false advertising. Instead, you are going to focus the content into the precise message you wish to use to attract customers.
Here are 3 great copywriting tips to attract more customers and boost your company’s sales!
Know your target audience for better copywriting
This is the first step to any good copywriting. You already know everything there is to know about your product and services, so now you need to know your target audience. The more details you have about your potential readers, the better. In a broader sense, that means understanding how your audience connects to your business. It also help to have an overview of demographics information. This process can be a little more streamlined if you are already using lead funnels on your platform. If not, you should definitely implement this priceless process.
Ask yourself a series of questions, such as: Is your potential client male or female? How old is your target audience? In what ways do they speak? Answers to these questions will help jumpstart your copywriting. It will also help you bring warm, inviting language to your reader.
Word choice is everything when copywriting
The key to good copywriting is consistency. Your goal is to always be honest and authentic. Never try to be someone else. Copywriting should help earn your customers’ trust. Whether you choose to use formal language, or something more “fun”, the main goal is to be consistent, authentic, and persuasive!
In general, people are bothered by insincerity, and are quick to pick up on it. They are much more likely to respond positively to a brand that communicates in a clear, honest way, rather than to someone who does not provide an authentic experience. You should be as specific as possible so that your entire audience understands what you are saying. No one wants to feel ignorant on a subject, or like they are being talked down to. It is important to know your audience (as we learned in the previous section).
On a structural level, some methods can help you present your writing most persuasively without overstepping those lines. Good structure can really tie your message together in a neat and memorable way. Some of these structural formulas are AIDA: Action, Interest, Desire, Action, The 4 Ps: Product, Price, Place, Promotion, and QUEST: Qualify, Understand, Educate, Stimulate, Transition (attributed to Michael Fortin)
Establish a “call to action”
Introducing certain “call to action” phrases (known as a CTA) make the reader manifest more dynamically. For this, you can use phrases such as “run and subscribe” or “enter and find out more” to lead them closer to the desired outcome.
Your CTA should make a direct impression on your customers that produce intentional actions. The CTA should be short, sweet, and to the point. They should not leave room for misinterpretation.
Going forward, you can apply these 3 simple copywriting secrets as you learn more about your customers. Study other effective websites, and stay up to date on all the latest marketing and sales trends to ensure you are two steps ahead of the competition!