Selling through social media is something that is beginning to become more of a basic of business growth strategies than a luxury or a simple option. That is why we must be prepared and design a good strategy in digital media to continue promoting the growth of our companies, and even enhance it.
Along this path, we have found that there are 2 kinds of companies that want social media: Those that do not know how to really grow and believe that paid advertising is the only thing their business needs, and those that see it as a strategy to delight in client and they know that more than a point on which their entire strategy hangs, it is a support.
How to sell more and better on social media?
Due to the high influence that social media have in the different stages of the purchase of our potential clients, below, you will be able to know 5 strategies that are highly effective to sell through social media.
#Take advantage of the virality of videos to sell on social media
Virality consists of getting as much content as possible (such as image, video, etc.) shared, rated, and commented upon, in a short period of time. This helps you increase the presence of your brand on social media.
Also, you don’t need to spend a lot of money on this, but rather have a good creative team capable of creating content that is sufficiently eye-catching and engaging, that people will share it. For this, you must:
- Moving away from what you traditionally do is what they call: thinking outside the box, which is nothing more than seeing things from another point of view.
- Make it as simple as possible; You don’t need to invent the black thread, sometimes the best ideas are usually the most “obvious”, but unusual at the same time.
- Make it as concrete as possible: make it last between 15 and 60 seconds, or people will get bored and won’t see your video until the end.
#Use the power of images
By nature, humans process images much faster than text, so they tend to attract our attention much more; which makes it an important point to keep in mind when selling through social networks.
Now, when choosing the text and photography for your publication, you must be very clear about:
Who is your target audience: You must know the characteristics of your ideal client to design the correct message for them, as well as its language and tone.
What is your goal: You cannot publish just because yes, you must know what you want to achieve with this, be it closer to your audience, that they buy you, that they recommend you, get more followers, etc.
#Monetize your posts
Add a link, whether it’s an offer, special promotions, new releases. The objective is to interest people and make them come to our page to buy (and if not, at least have their data to communicate future offers or news).
The specific objective of putting a link in your posts as part of your strategy to sell through social media is to obtain a well-qualified database of people interested in your product, know their names, and at least obtain their email address to being able to have a direct channel to them and increase sales opportunities.
#Listen to your audience
There is no better way to find out what your audience wants than by asking them. You can’t be guessing what works best and what doesn’t, and that’s why markup studies are important; But if we are talking about social media, take advantage of the “social” part and interact with your audience.
#Build loyalty with your customers
Selling through social media (or by any other means) is not only about moving our products or services as many times as possible, but about ensuring that those people who have already consumed us, at least once, are satisfied enough to for them to buy from us again, and perhaps even more important, for them to recommend us.