Facebook has proven to be one of the best social media platforms to drive a digital marketing strategy for businesses of all sizes thanks to its more than 60 million business pages. In this context, Facebook Ads has earned a privileged place among advertisers who want to publicize their products and generate engagement with their brand through social networks.
Why use Facebook Ads?
There are some reasons significant to use Facebook Ads to promote your company like:
- It’s easy to use.
- The investment amounts are low compared to traditional media.
- It can be segmented by age, sex, city, interests, etc.; and thus target the users who have the greatest possibility of being interested in your brand.
- Create the campaigns you want, for as long as you want with the investment amount that you consider best.
- Can pause the campaign at any time.
- Have information about the performance of your ads, allowing you to know which ad performed the best.
However, it is important to use this tool correctly, to know what its benefits are, and how to get the best out of it for optimal results.
To get the best out of a Facebook Ads strategy, you should take into account the new Facebook policies regarding the quality of content and advertising.
If you do it right, your Facebook Ads campaign can generate good profits and great growth for your website. But, if you still don’t know where to start, here are some of the tips that you should keep in mind when creating effective advertising on Facebook:
Set your goals
The first thing you should do is determine why you are running the campaign and what you intend to achieve (Increase sales, achieve greater brand, recognition, get leads, etc).
Besides, it is important to define what the product is, how it differs from others, and what is its value proposition. Remember that you should only advertise on Facebook when you want to convert your users into buyers or subscribers.
Determine the target for your Facebook Ads
It is very important to segment the market based on the different variables that allow us to know Facebook Ads. For example; age and country since the products are usually intended for a specific audience, and not for the entire market. This will also lead to cost savings; as it makes no sense to advertise a product to an audience that is not interested in it.
Facebook Ads have to attract the attention of the users. The design and creativity have to be in line with the image that the company intends to give and with the public; it is aimed at. Also, the copy must attract attention and arouse the user’s curiosity about the product.
Choose the format
Depending on the characteristics of your ad, you must choose a format from the six available.
Focus on range
Try to reach as many people as possible; although, all of them must belong to your target audience. Otherwise, the campaign will not be well segmented and will be inefficient.
Reviewing the statistics can allow you to make corrections and adjustments to your targeting.
Be specific with your landing page
Sending users to a generic web page (such as the home page) is a mistake that creates confusion for potential customers. Ideally, create a specific landing page that takes the user to the product that is being sponsored.
In an environment with great development, a tendency to change, and competition; it is essential to attract the attention of the user, put them at the center, and optimize their experience.