Buyer persona

Developing a profile on your different types of customers is critical to establishing an effective marketing strategy. However, defining your various customer models or creating your buyer persona can be complex if you don’t have the necessary knowledge and practice. Here is everything you need to know about it.

What is a buyer persona?

A buyer persona (also known as a “customer avatar”) is a fictitious person who represents the ideal customer of a particular company. In other words, a buyer persona is an archetype of the ideal customer of a service or product. It takes into account specific sociodemographic data and information on aspects such as your online, personal, professional behavior, and the relationship with the company that offers this product or service.


Thus, One of the most common reasons why many businesses do not get a regular and constant influx of clients is because they do not know an ideal potential client. You must know that you cannot launch a service or product if you are not clear about the profile of your buyers. 


So, knowing and understanding for sure what the needs of those who are going to buy your product are is essential to optimize their results. To do this, what you have to do is create a unique ideal client profile or better known as an avatar.

Why create an avatar?

Creating an avatar implies having a clear and real idea of ​​who your potential customers are, what they are interested in, and what they are looking for. With this information, you can develop the tools to design the best website, better content strategies, and design or redesign your products or services to meet the needs of your customer. 


So, the more accurate your avatar of a buyer persona, the better you can get to know your customers, their weaknesses, fears, and needs. This way you can provide more precise solutions.


Now, we will make the profile of your buyer persona avatar guided by the following form:


First of all, we will start with demographic questions…


  • Name
  • Age
  • Civil status
  • Education degree
  • Job role
  • Annual income


Now, we will establish the personal side of the buyer persona…

  • What needs to be happy?
  • What does when they are not at work?
  • Like to spend money on?
  • Where does that person spend more time? At home or work?
  • That person is influenced by what kind of people?


Next, we will establish the behavior of the buyer persona online…

  • How long does that person spend on the Internet?
  • What devices does the person use to connect to social networks?
  • In which social network does that person spend the most time? Is it the person’s favorite?
  • What kind of content does that person like to read?
  • Where does the person look for information?
  • What brands does that person follow on social media?
  • What are the person’s favorite online influencers?
  • At what time does that person spend the most time on the internet?


Finally, we will talk about the social behavior of that buyer persona…

  • Problems do the person need to solve in his work
  • The greatest responsibility at work
  • Skills do that person need to be happy at work
  • The greatest influence at work level
  • Job aspirations do that person have