PPC Advertising: What is it?

If you are unfamiliar with pay-per-click advertising, or PPC advertising as it’s more widely known, it is an online marketing model where advertisers pay publishers (usually website owners) when viewers click their ad. Advertisers pay the publisher a commission for every click that they generate. Advertisers only pay when their ads are clicked, hence the name ‘pay-per-click.’

But before we dive further into how it can help you, let’s look at a brief history of this popular form of advertising.

A Brief History

PPC advertising started in the late 1990s to help website owners monetize their traffic. Advertisers would pay webmasters a set amount of money for each click they received from an ad placed on the website. This model quickly became popular, allowing website owners to generate revenue without selling advertising space directly.

In the early days, PPC advertising was the new kid on the block, and everyone wanted a piece of the action. It was easy to get traffic, and it was relatively cheap. This form of advertising has come a long way since then. However, it is still an effective way to drive traffic to your website.

PPC advertising has evolved significantly since its early days. Today, there are several different PPC platforms that advertisers can use to reach their target audiences. Google AdWords is the most popular PPC platform, followed by Bing Ads and Yahoo! Search Marketing. Social media sites such as Facebook and LinkedIn also use PPC.

PPC Advertising: How Can it Help?

PPC advertising can be an extremely effective way to reach potential customers online. By targeting relevant keywords and phrases, businesses can ensure that their ads are seen by people interested in what they offer.

It also allows businesses to track how many people click on their ads. In addition, a company can see how much money they spend on each click. This information can help businesses determine whether PPC advertising is worth the investment.

If you’re considering using PPC advertising to promote your business, here are a few things to keep in mind:

  1. Choose the right keywords:Choosing keywords relevant to your business is essential. These are what people are searching for.
  2. Set a budget:PPC campaigns can be expensive, so it’s essential to set a budget that you’re comfortable with. Remember that you may need budget adjustments over time as you discover what works best for your business.
  3. Be patient: PPC campaigns can take time to get up and running, so don’t expect immediate results. It may take a while for your ads to appear near the top of the search results pages. Still, you can see significant results over time with patience and perseverance.

PPC Advertising: Beware!

While PPC advertising can effectively drive traffic to your website and generate leads, there are also some pitfalls to be aware of. A friendly chat with H2M Solutions could mean spending a penny to save a dollar.

At H2M Solutions, not only are we masters of our craft, but we’ve also got our finger on the pulse and pride ourselves on keeping up to date on the latest and greatest marketing trends. The goalposts in the PPC advertising game are continually changing; you owe it to yourself and your business to ensure you’re getting the best bang for your buck. Contact us today!