Knowing your ideal client will ensure your business grows…but it is not actually a huge “secret.” It just takes time and work to know them. Your ideal client is someone who is willing to adjust to the needs of your company. They are also fully willing to trust in your services.

It is essential for any business to know and identify its target market in order to gain traction. Understand that if you do not know who your potential customers are, you will not be able to design and implement an effective marketing campaign.

When you are in charge of a company you are tempted to say yes to any proposal or opportunity that comes your way.

Sometimes you may even go against your instincts and accept new clients, even if you know they aren’t the right fit. A lot of us do this to avoid losing a sale, which could also be a mistake.

How to identify your ideal client

The first step in determining how your product or service can benefit your potential client is to define the profile of your ideal client. Choosing the type of audience you want to work with is a process that requires time, consideration, and rethinking your business strategy. But it is necessary if you want to succeed. 

Reasons why you should define your ideal client:

  • Work exclusively with those with whom you are comfortable.
  • Fulfill your goal of improving your quality of life.
  • Encouraged to expand your services.
  • Focus your brand and marketing strategy more precisely, making it easier for your audience to find you faster.
  • Achieve that emotional connection with customers that all businesses desire.
  • Eliminate those types clients that do not jibe with your business

In order to focus in on your client, think about who they are on a fundamental level. You will start with think about basic demographic data and who they are on a fundamental level. Start with demographics: 

Demographic data:

  • Gender
  • Age
  • Location
  • Education level
  • Income level
  • Industry/Employment

Next determine what preferences and habits your ideal client possess:

Preferences and habits:

  • Interests
  • Hobbies
  • Passions
  • Types of blogs you are likely to read
  • What magazines do you read?
  • What makes you trust a new blog/brand/source?
  • Favorite books
  • Hobbies
  • What would you do on a day off from work?
  • Likes to travel? Where would I go

Then determine where your idea clients spend their time online and on social media:

Social Media / Online habits:

  • Do you use these networks? If so, how often?
  • Which network(s) or channels are you most likely to use to share information or recommendations with your friends?

Finally, decide what you want out of life so you can determine who your client actually is. These psychological factors will make sure you focus on the right ideal client.

Psychological factors:

  • Your primary need or interest in life?
  • Which are your biggest concerns or pain points?
  • What scares you or makes you feel frustrated?
  • Do you have any wishes?
  • What ambitions do you have?
  • Are you satisfied with your work?
  • Which ones are your values?
  • What objectives does it have?
  • If you buy your product, hire your services, or read your blog, how will it make you feel?
  • What kind of experience are you looking for when you are interested in a product or service?

There are hundreds of features and descriptions that can be used to create and define the profile of an ideal customer.

What happens when you meet your ideal client?

  • You can create an engaging communication message that catches your potential customer’s attention.
  • You create offers and promotions that arouse their interest.
  • Design products suitable for that ideal client that help them meet their needs or solve their problems. In this sense, I recommend that you read the following article: How to find a target audience.
  • Direct your strategies, actions, and efforts to attract clients who are really interested in your solution and are willing to pay for it.

How to create an avatar of your ideal client?

You just collected a lot of information. Now its time to design your idea customer avatar.

Design your avatar using two exercises:

  1. Grab a pencil and paper (or computer), and describe what your ideal client’s day is like, from the moment she/he gets up to the moment she/he goes to bed. 
  2. Once the description is made, define the profile of your ideal client, create the avatar or “buyer persona.” To do this, answer these questions on paper:
    • What is their name, sex, and age? Where do they work, what is their job and income level? How do they want to be treated?.
    • What are their goals and ambitions, what do they want to change (what problem do they have?), what is it that frustrates or discourages them and what makes them feel good?
    • What is their environment is like? how do they interact with it and what channels do they normally use for communcation?
    • What are their hobbies and what do they do in their free time? What do they usually do with their friends/family?
    • Who do they listen to and who can influence their decisions (including purchasing decisions).

What to do when you have defined your avatar?

Defining and having your ideal customer profile will allow you to understand your client. You will learn more about their problems and motivations. Having your ideal customer firmly in mind will allow you to create products/services focused squarely on solving their problems.

Doing this exercise will bring many benefits, both for you and for your company; among having more customers, generating more sales and, therefore, increasing your income.

Are you ready to define your ideal client? H2M Solutions can help you with that. Schedule a meeting with us here!

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