Having a good SEO positioning and appearing in the first results of the Google search engine is the dream of any business with an Internet presence. However, this is not something that can be achieved overnight, as it is a process that requires constant work, continuous optimization, and periodic adaptation to algorithm changes.
Still, many SEO positioning tricks will help you increase and improve your website traffic faster.
Although it does not mean that we are talking about cheating techniques or anything like that. If that’s what you want, Google will have a penalty waiting for you at any time. So if you are one of those who like things on the right side, here are some tips that will be of great help to position yourself and be more visible on the internet.
How to do good SEO positioning?
Before we start, you must understand that no matter how many tricks you apply, if you do not have a basic strategy, you will not achieve optimal results.
#1 Take maximum care of the user experience
User experience is the perception that a person has about your website after having interacted with it. And what does this have to do with SEO? A lot. Google wants to position websites that have the highest quality content.
But how do you know those are? Among other things, monitoring metrics that precisely measure whether the user experience has been good or bad. These metrics can be the time of permanence, bounce rate, pogo-sticking, etc.
It is as simple as when you enter a web page but you cannot find what you are looking for, so the second you leave, which makes your user experience bad, so Google understands that the contents of that web are not good.
On the other hand, if you enter a website that does give you what you are looking for, it explains it well, offers you additional information, etc. Google will positively value that web page, which is what you need primarily in your SEO positioning.
#2 Use the power of long-tails
In SEO positioning everything is born from keywords, so before any action, the first thing to do is see which are the most interesting keywords in your niche, and within that study, you must take into account the long tails.
Longtails or long-tail keywords are precisely that, longer keywords. For example, a short keyword would be “content marketing”, while a long tail would be “content marketing for beginners.”
#3 Have a good content strategy
In general, Google likes websites that constantly create and update content. In the end, so today it is very important that within your visibility strategy you have a blog.
Also, you should know that although advertising is a great way to gain visits, it is essential that you complement it with an organic way of capturing because as everyone knows, SEO is 10 times cheaper than SEM.
#4 Get organized with a calendar
Having a content marketing strategy is not writing for the sake of writing, but attracting potential customers to our page so that they end up becoming customers. That is why before writing you have to be clear about who your ideal client is and what worries them, what keywords are the ones that will attract your ideal client, and with this, create a publication calendar with which you must have planned all the content to create.
#5 Optimize the title and meta description
This is concerning all the pages of your website, not just your posts. As you should already know, the title is a very important positioning factor and the meta description directly affects another positioning point such as CTR.
That is why you must optimize these two elements taking into account that you have to include the keyword to attack in the title, you must make them striking to get the user’s click, put the keyword in the description because it will appear in bold and will also attract attention visually, etc.