Make Your Business Mobile Friendly
- Nearly 75% of Americans Check Their Mobile Phones At Least Once Per Hour
- 90% of All Mobile Phone Time Is Now Devoted To Using/Checking Apps
- Americans Now Spend More Time Looking At Their Mobile Phones Than They Do Watching TV (Source – Gallup 2015)
Your consumers have become more mobile and they want their information on the go. And expansion of the U.S Smartphone market shows no sign of letting up! Consumers use their mobile devices to find the information they want when they want it. And smart business owners understand the power and importance of mobile marketing - both in having a mobile-ready website as well as a mobile app for their business.
A mobile ready website is optimized to be read and used on whatever size screen the user is viewing it on. This means that it will continue to look good and be easy to navigate on a large desktop as well as various sized tablets and small smartphone screens. A mobile optimized site is imperative when users are searching within a search enginem because as of April 2015, Google will not show non-mobile ready websites in the search results.
To find out if your site is mobile-friendly, visit Google's mobile friendly testing site.
A mobile app though is a bit different and many business owners want to know - 'If I have a mobile optimized site why do I need a mobile app?' And that is a great question!
A mobile app is downloaded by your customers or prospective customers from the App Store or Google Play. You can then use the app to connect with your customers personally - by sharing relevant news, offering great deals, taking reservations, requesting feedback, selling products and notifying them of reasons to visit your business. All of this increases your relationship with them and, ultimately, your bottom line.
A recent survey of 500 small businesses that have an app reported that 81% of them said they are vitally important for their business (source: GoMobile)
Why is a Mobile App Important to Your Business?
Of those surveyed:
- 81% Said their Customers Preferred the App to the Mobile Website
- 75% Said the App Was Better for New Customer Generation
- 85% Said the App was Better for Creating Repeat Customers
- 61% Said the App Was Used More Often than their Mobile Website
Mobile apps increase engagement with your customers. The app can help boost repeat visits, and permit a wide variety of online transactions, including the use of loyalty cards, push promotions, and ecommerce transactions. And your app can be used to help build relationships with customers through social media integration and content sharing.
But is it Expensive to Get Mobile Ready?
Many small business owners see the mobile apps of large companies like Chick-Fil-a and Target and think getting an app for their small business is expensive and difficult.
But nothing could be further from the truth. H2M-Solutions makes building your mobile optimized site and mobile business app easy and affordable.
Mobile optimized sites start at $500 and Mobile Apps start at $1500.
Just think about that for a moment:
If you currently cannot even be found when a potential or current customer searches for you on their smartphone, how much money are you losing to not having a mobile ready site?
And if you could find a way to capture your best clients and potential customers and give them promotions designed just for them and offer them a loyalty program to encourage more sales, wouldn't that pay for the investment alone?
So, stop thinking in terms of cost and start thinking in terms of what you have to gain!
How an App Will Benefit Your Business:
- Build Customer List
- Retain Customers Longer
- Build Customer Value
- Improve Customer Service
- Delight Your Customers
- Leverage Communication
- Communicate on the Fly to Promote Services/Specials
- Enhance Loyalty Programs
- Promote Social Media Reviews
- Reduce Paperwork - Link Directly to CRM
- Expand Word of Mouth Reach