Are you still sitting on the fence about whether your small business needs to be online?
I still run into business owners who tell me that they don't know why they need to build an online presence for their business because they don't get many customers from the web - or because their customers don't really use the web to find them. It really is all I can do to hold my bottom jaw closed...
While they are still debating the potential of putting their business online - their competition has figured out how to grab all of the customers that ARE going straight to Google for the products and services that business offers.
Over 80% of people begin a local search for a business...wait for it.......with an online search. So, 3 out of 4 people are looking online FIRST rather than asking their friends, looking in the paper, reaching for a phone book or wracking their brains for the billboard they once saw.
If your business is not online - your potential customers are going straight to your commpetition.
People Are Searching for Your Business!
Potential clients will go online to look at your business before they ever step foot in the door. They want to know what it looks like, what the people are like, what products/services you offer as well as verify your reputation and check out your reviews. If your website cannot be found, they are likely to believe you aren't a very serious business - or worse, you are no longer IN business.
If you don't have a website, you need to change that quickly. Creating a business website is the first step to developing the online presence of your business.
You want to effectively communicate what your business does and how you provide value to your clients, customers or patients.
BUT - A Website is Not Enough
Building a website, though, is not enough to develop a full presence, because that is not the only place that searchers are looking.
Even if you don't have a website - you DO HAVE online properties. Online directory sites - such as Google Business, Facebook, Yelp, YellowPages, Foursquare - all automatically set up business pages for businesses that are listed in phone directories.
So this means you CAN be found on the web - but the question is are they finding what YOU want them to see?
You Want to Be In Control
You want to be found all over the web when people are searching for your product or service. This indicates to people that you are the expert, that you are a stable and legitimate company and that you are enthusiastic about your business.
Our goal at H2M-Solutions is for you to control what the public sees about your business, to optimize your presence so it is found when they are searching and then to monitor and respond to what they are saying about your business.
You Need an Online Presence System and We Have a System that Helps Your Business:
- Claim and Optimize Your Online Properties
- Rank in Multiple Places for Multiple Search Terms
- Establish and Maintain Authority Online
- Communicate With Your Target Audience