SEO is one of the most important aspects of online marketing. It can be the difference between a website that is successful and one that is not. An SEO audit checklist can help you ensure that your website is as SEO friendly as possible.
This SEO audit checklist will help you ensure that your website is as SEO friendly as possible:
- Create an action plan
- Perform a site analysis
- Evaluate the site’s link profile
- Analyse your competitors
- Add to your action plans depending on your findings
- Implement the action plan
- Monitor your results
Let’s take an in-depth look at each of these factors.
SEO Audit Checklist Action Plan
Your plan should include specific steps that you will take to improve your SEO ranking. For example:
- Evaluate your website’s SEO
- Identify your key SEO ranking factors
After you completed your evaluation through your SEO audit checklist, you can identify which areas need improvement. Once you know your SEO ranking factors, you can start working on improving them.
Some common SEO ranking factors include:
– The quality of your website’s content
– The structure of your website
– The keywords you are targeting
– The links to your website
– Your website’s social media presence
Site Analysis
One of the most important steps in your SEO audit checklist is to perform site analysis. Otherwise, you don’t have a starting point from which to work. To perform a site analysis, you’ll need to examine the website’s structure, content, and on-page SEO factors. The structure of a website refers to its layout and how the pages are interconnected. You should look for any areas that need improvement and make changes where necessary.
The content of a website is also important for SEO. You’ll want to make sure the content is high quality, keyword-rich, and relevant to your target audience. On-page SEO factors are also important, and you should optimize your pages for maximum search engine visibility.
Link Profile
Next on your SEO audit checklist you should evaluate the site’s link profile. Are the links coming in from high quality websites? Are there too many low-quality links? If so, you may need to work on building more high-quality links.
To get more high-quality links, you can:
-Submit your site to directories
-Reach out to other websites and ask for links
-Write guest posts on other blogs
-Create infographics and post them on other websites
-Do interviews with influencers in your industry
If you have too many low-quality links, you may need to disavow them. This is a process where you tell Google to ignore certain links. To do this, you will need to submit a list of links to Google.
Competitor Analysis
The next step on your SEO audit checklist is to analyse your competitors. What are they doing that you are not? How can you improve your SEO efforts to compete with them?
When doing your competitor analysis, it’s important to look at what they are doing well and try to emulate that. However, you should also focus on their weaknesses and try to take advantage of those. Additionally, you should keep track of any changes they make so that you can adapt your SEO strategy as needed.
SEO Audit Checklist Monitoring
Evaluation is only the first step because one of the most critical steps is monitoring SEO progress. Try to answer the following questions during your SEO audit:
– How frequently are you publishing new content?
– What is your average keyword ranking?
– Do you have any broken links?
– Are all your pages being indexed by Google?
By tracking your progress, you can identify what SEO tactics are working and which ones need to be improved. An SEO audit should be conducted on a regular basis, at least once every quarter, to ensure that your website is always optimized for search engines.
An SEO audit can be complex and time consuming, but the effort is worth it for the improved visibility and organic search traffic they can bring. If you need help with your SEO audit checklist and action plan, contact H2M Solutions. They will be able to help you make the necessary changes to improve your website’s SEO and help you achieve better rankings in the search engines. Contact H2M Solutions today!
