SEO is one of those things that can be quite complex and overwhelming for businesses just starting out. However, with a little guidance, it doesn’t have to be difficult at all. In fact, we can simplify SEO down to three key factors: keywords, links, and content.

Let’s look at each of these factors and how they can help your business’ website rank higher in search engine results pages (SERPs) – the long-winded way of saying SEO.

Simplify SEO with the Right Keywords

Keywords are the foundation of SEO. They are the terms and phrases that potential customers use when searching for products or services like yours. To rank for these keywords, you need to include them throughout your website’s content. This includes the titles and headings to the body text and even in the meta tags. Keywords are important for determining what your site is about and what people are searching for. When choosing keywords, make sure to target ones that are relevant to your business and have a good number of monthly searches.

However, even though we’re looking to simplify SEO, not all keywords are created equal. If your thoughts include the fact that singular keywords would be far too competitive, you’re right! Back in the early days of SEO, singular keywords – like many initial concepts – were considered best practice. Now, we’ve shifted to a focus on keyword phrases, or ‘long-tail’ keywords.

About Keyword Phrases (Long-Tail Keywords)

Keyword phrases are simply two or more keywords strung together. For example, ‘SEO tips’ and ‘how do I simplify SEO’ are keyword phrases.

When you target keyword phrases, you are more likely to get visitors who are actively searching for your product or service. If you target general terms, you will get a lot of traffic, but it may not be focused and you will have to work harder to convert that traffic into paying customers.

For example, if you have a website about basketball, it would be very difficult to rank for the keyword ‘basketball’. However, if you target the keyword phrase ‘how to play basketball’, you are more likely to get traffic from people who are looking for tips on how to improve their game.

Simplify SEO with the Correct Linking Strategy

Links are also important for SEO. When other websites link back to your site, it tells Google that your site is valuable and worth ranking higher in search results. There are many ways to get links back to your site, such as:

  • creating valuable content that others will want to share
  • participating in online communities related to your business
  • guest blogging on other sites


Finally, content is king when it comes to SEO. The more quality content you have on your website, the more likely people are to stick around and engage with you. This also helps improve your site’s ranking in search results. Be sure to target keywords throughout your content and use engaging headlines and visuals to keep people interested.

By focusing on these three key things, you can simplify SEO and help your business website rank higher in search engine results pages, getting more traffic and converting more leads into customers. However, if all this sounds like mumbo jumbo, we offer a variety of services at H2M Solutions to help businesses with their SEO, including keyword research, link building, and content marketing. Contact us today to learn more about how we can help you simplify SEO and improve your website’s ranking.