Why Video Marketing Needs to be in Your Marketing Arsenal
More video content is uploaded in 30 days than all 3 major U.S. TV networks combined have created in 30 years and YouTube reports that mobile video consumption rises 100% every year. Take a look at the following statistics about video and video marketing:
- 80% of users recall a video ad they viewed in the past 30 days
- 1/3 of all online activity is spent watching videos
- 75% of online video viewers have interacted with an online video ad this month
- 59% of executives would rather watch video than read text
- 90% of users say that product videos are helpful in the decision process
- And after watching a video, 64% of users are more likely to purchase the product highlighted in the video
With these incredible statistics it would be foolish to ignore the growing influence of video marketing on any industry. And with many industries that can be particularly confusing to the consumer and ultimately depend on the client/customer/patient seeing their provider as an expert - video marketing can offer the perfect asset to your digital marketing campaign. Over the past few years, search engines have demonstrated that they clearly favor videos, regularly placing them in the top of the organic search engine results. Websites with high quality videos also tend to rank better in the organic search results than sites without videos.
Video allows you to connect with potential clients in a non-traditional way and establish yourself as the expert.
You also have established a level of comfort with them before they have even picked up the phone to call your firm. Videos that rank also tend to stay ranked, because they get the views that Google requires for organic content ranking. Contrast this with paid advertising campaigns (such as PPC advertising) where you must continually pay for a top spot among your competition. When a video organically ranks - it stands out on the page because it is different content than the usual listing of websites and articles.
Unlike other video production studios, H2M-Solutions doesn't just shoot and edit the videos, then send them to you and leave you to determine what should be done with them. Our goal is to help you rank! So, once we develop the right content and strategy for your video marketing campaign, we then employ our proprietary solutions to ranking so that these videos become true assets to improve your firm's web presence.