What We Do
Fractional Marketing Services for Small and Mid-Sized Businesses
Our Basic Model is This
This is what leads to building a real business and the freedom to actually run that business.
Knowing and understanding your ideal customer, client or patient is essential to determining how to position your product or service in such a way that it attracts them to do business with you.
We work with you and your team to determine your vision, discover your unique message and identify your perfect customer. We then take a deep dive into understanding exactly who your ideal customer, client or patient really is, and do the research and testing in order to determine their challenges, needs and desires as well as to what type of message they will best respond.
Not all marketing activities work equally well for every business or for every goal. Once we know your vision and goals and have identified your ideal customer, only then are we ready to assess which marketing activities will be best to reach those goals and achieve your vision. Taking the knowledge we have gained from our deep dive into your business, we then design a strategy that will work to achieve your goals all while staying within your budget.
Our team will take the information and research and use it to craft a unique marketing strategy that will not only support your current business, but help you overtake your competition because you are sending the right message to the right people who are ready to buy – from you.
Your annual strategic marketing plan and budget will include measurements and metrics along with expected results.
We don’t just design and place an ad then cross our fingers hoping it will work. You have us as a partner for the long-haul. So, we are here to make sure your strategic marketing plan accomplishes your goals and reaches your vision.
Whether you need us to train you and your staff to implement the plan, or you want us to execute and coordinate the implementation and management of the plan, we work with you and for you. Then, of course, we are here to help analyze the results, read the data, test, track and ultimately, tweak and perfect the plan to ensure your positive Return on Investment (or ROI).
This leaves you free to do what YOU do best – run your business and interact with your stream of new and returning customers.