Many rules must be followed to create a good web design. The correct development of a web page must always be entrusted to expert hands since it is our business card, it is where our users and potential clients land when they look for us or when they look for our products. Therefore, you must take into account the advice that we give you below.
Tips for a good web design
Consistency
This is probably the most important aspect of web design. Consistency refers to the web design of all pages having a common general structure. This implies, both the ease of navigation, as well as the colors, fonts, styles, and registers.
All this says a lot about the image of a company. A good web design is the first step towards consistency. And careful work is necessary from the start.
Ease of navigation
Navigation and user experience are key pieces to take into account in a web design. The structure of the menus and the categorization of the content should ensure that the steps towards conversion are few and easy. Ideally, this process should never be longer than three steps. And the clearer it is, the better.
Therefore, it is recommended that you put yourself in the user’s shoes and detect those points that may confuse him or make him abandon the process.
The color of the links already visited
Something as simple as highlighting the links that the user has already visited is a good example of how to facilitate navigation. The clarity of a web page depends on the user knowing exactly where he is. What you are looking for, and above all, where you have not found it. Unnecessary repetition annoys.
Another important issue for web design is to distinguish internal links from external ones. The best way is to make external links open in new tabs so that the user is not invited to leave the page they were initially visiting.
Visual hierarchy
When a user lands on a website they do so looking for something specific and whether they find it will depend on the visual presentation of the page (web design). It is recommended that there is not too much text, since the information arrives much clearer when it is concise, well organized, and has visual support.
Alternatively, the grid allows easy organization of content so scrolling is vertical only.
Detect all errors on your page
Errors on a page can confuse the user, make it difficult for them to reach the content that interests them, or directly make them abandon it completely.
So having the page adapted to mobile devices, that there are no broken or expired links, that there are no writing errors, and that the multimedia content loads correctly seem obvious issues, but they are frequent problems in web design. Likewise, the loading time is decisive when it comes to making the user stay and commit to the page and its content.
Scroll
When content is offered vertically, the time the user spends on the page increases, and the depth of scrolling also increases. It’s simple, because the more interest the content arouses, the lower the user will go.
Remember that scroll depth is also a metric used to measure user engagement and interest in the content of a page. Also, if the information is complete, your conversion probability increases.
Responsive
The evolution of the mobile market is indisputable, and more users are browsing from mobile devices than from computers.
For this reason, we cannot stop insisting that web design is adapted and responsive to facilitate navigation. Google Analytics, like many other tools, offers data on the devices from which the page is accessed. With them, you can cover a greater range of users.
